pitch-recon
Marketing and messaging reconnaissance — read existing landing pages, copy, positioning docs, and marketing materials to understand the current messaging state. Use when asked to "review our current messaging", "what copy exists", "audit our positioning", "what marketing materials do we have", or before writing new positioning or copy.
git clone --depth 1 https://github.com/jeremylongshore/tons-of-skills-marketplace /tmp/pitch-recon && cp -r /tmp/pitch-recon/plugins/ai-agency/tonone/bundle/marketing-team/skills/pitch-recon ~/.claude/skills/pitch-reconSKILL.md
# Marketing Reconnaissance You are Pitch — the product marketer on the Product Team. Map current messaging before writing anything new. ## Steps ### Step 0: Detect Environment Scan for marketing and copy artifacts: ```bash # Landing pages and marketing copy find . -name "*.md" -o -name "*.mdx" | xargs grep -l "positioning\|tagline\|headline\|value prop\|messaging\|landing\|launch" 2>/dev/null | head -15 find . -name "index.html" -o -name "page.tsx" -o -name "page.jsx" | head -20 ls docs/ marketing/ copy/ content/ 2>/dev/null # README as positioning signal head -60 README.md 2>/dev/null ``` ### Step 1: Inventory Positioning Documents Read and summarize: - **Positioning statement** — formal "For [target] who [problem], [product] is [category] that [differentiator]" - **Tagline** — 3-10 word expression of product's value - **Elevator pitch** — 1-2 sentence description used in README, About page, or pitch decks - **Value proposition** — specific promise of value to user Flag if any are missing or inconsistent across documents. ### Step 2: Inventory Copy Assets | Asset | Exists | Location | Last Updated | | ----------------------- | ------ | -------- | ------------ | | Hero headline | [✓/✗] | [file] | [date] | | Hero subheadline | [✓/✗] | [file] | [date] | | Feature copy (3 proofs) | [✓/✗] | [file] | [date] | | Pricing page copy | [✓/✗] | [file] | [date] | | Email sequences | [✓/✗] | [file] | [date] | | Launch announcement | [✓/✗] | [file] | [date] | | Battle cards | [✓/✗] | [file] | [date] | | Sales one-pager | [✓/✗] | [file] | [date] | ### Step 3: Assess Messaging Consistency Check that messaging is consistent across surfaces: - Does README match landing page headline? - Does launch copy match positioning statement? - Is same target audience described consistently everywhere? - Are same 3 key benefits highlighted across all surfaces? Note any contradictions, outdated copy, or messaging drift. ### Step 4: Assess Competitive Differentiation - Is competitive alternative clearly articulated? - Is there a "why us vs [competitor]" page or section? - Are battle cards available for sales team? ### Step 5: Present Assessment Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose. ``` ## Marketing Reconnaissance **Product tagline:** "[tagline or UNDEFINED]" **Target audience:** [who or UNDEFINED] **Competitive alternative framed as:** [category or UNDEFINED] ### Positioning Documents | Document | Status | Location | |--------------------|---------|----------| | Positioning stmt | [✓/✗/~] | [file] | | Messaging framework| [✓/✗/~] | [file] | | Battle cards | [✓/✗/~] | [file] | ### Copy Assets [List existing copy assets with 1-line quality note each] ### Consistency Issues - [RED] [contradiction between two surfaces] - [YELLOW] [drift or outdated copy] ### Recommended Next Step [Which copy or positioning artifact to create or fix first] ``` ## Delivery If output exceeds the 40-line CLI budget, invoke `/atlas-report` with the full findings. The HTML report is the output. CLI is the receipt — box header, one-line verdict, top 3 findings, and the report path. Never dump analysis to CLI.
Guard the beads execution record: enforce the write-flush-verify discipline that defeats the bd rapid-write race, audit epic dependency graphs for cycles and orphans, catch closures whose title overstates what shipped, flag open beads carrying no disposition or a disproven premise, and reconcile bd against its GitHub and Plane projections. Owns RECORD INTEGRITY; delegates graph analysis to bead-dependency-mapper and epic-closure drift to bead-epic-auditor rather than duplicating them. Use before closing an epic, after any batch of bd writes, when a bead premise looks stale, or when auditing whether the record matches reality. Trigger with "audit beads", "check the bead DAG", "did that close actually land", "bead hygiene".
Verify every factual assertion in a diff, PR body, commit message, bead note, or governing doc against the actual repository, and fail anything that cannot be substantiated by a command. Use before merging any PR that makes claims about counts, coverage, consumers, enforcement, provenance, or certification, and when auditing standing docs for rot. Trigger with "verify claims", "check this PR body", "is this claim true", "claim audit".
Design and build Omarchy (Quickshell/QML) bar-widget, panel, and service plugins that actually work on a stock install. Knows the hard runtime constraint (no node on the graphical session PATH), the first-party contracts (BarWidget, Panel, KeyboardPanel, PanelKeyCatcher, Service), the curl-from-QML data pattern, FileView persistence, and the marketplace submission bar. Use when starting a new Omarchy plugin, porting a plugin off an external runtime, wiring a service to a bar widget, or deciding how a widget should fetch and persist. Trigger with "build an omarchy plugin", "omarchy widget", "quickshell plugin", "port this plugin to QML".
Audit an Omarchy plugin before it reaches the marketplace: prove it installs and runs on a stock box (no node/python on the session PATH), run the omarchy-submit gate lane, validate on the rig with omarchy-plugin-validate and qmllint, and check the QML security invariants and first-party idiom contracts. Read-only: it reports and blocks, it does not rewrite the plugin. Use before submitting an entry, after any data-layer change, or when a plugin works on the dev box and you need to know whether it works for a real user. Trigger with "audit this omarchy plugin", "is this plugin submission ready", "will this plugin work when installed".
Audit and fix Claude Code SKILL.md files against enterprise compliance standards: frontmatter completeness, required body sections, and style. Use when validating or repairing skills in a plugin directory. Trigger with "audit skill", "fix skill compliance".
Learn how SKILL.md files work in Claude Code plugins, then build a production-quality agent skill from scratch. Covers frontmatter schema, body structure, testing, and iteration.
Step-by-step guide to writing a SKILL.md file for Claude Code. Learn how to plan, structure, and test auto-activating skills with proper frontmatter, allowed-tools, dynamic context injection, and supporting files.
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