about-page-generator
The about-page-generator skill guides creation and optimization of About page content for company websites, covering structure, messaging, team presentation, and trust-building elements. Use it when users request About page creation, want to improve existing About content, audit page effectiveness, or mention related terms like "company story," "team page," or "who we are." The skill provides assessment frameworks, best practices for storytelling and customer focus, schema markup guidance, and output templates for structure, narrative, SEO metadata, and trust elements.
git clone --depth 1 https://github.com/kostja94/marketing-skills /tmp/about-page-generator && cp -r /tmp/about-page-generator/skills/pages/brand/about ~/.claude/skills/about-page-generatorSKILL.md
# Pages: About Guides About page content, structure, and trust-building for company websites. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for company story, values, and differentiation. See **branding** for full brand strategy framework (purpose, values, storytelling). Identify: 1. **Audience**: Job seekers, buyers, partners, press 2. **Key message**: Mission, values, differentiation 3. **Proof points**: Awards, metrics, testimonials ## Best Practices ### Essential Elements | Element | Purpose | |---------|---------| | **Company overview** | Who, what, where, when, why, how | | **Origin story** | Journey, founding, milestones | | **Team** | Key people, photos, roles | | **Mission and values** | What you stand for | | **Visuals** | Photos, videos, office/culture | | **Social proof** | Testimonials, awards, certifications | | **Contact** | Easy way to reach you | ### Strategic Approach - **Tell a story**: Convey who you are and why you're different—not just facts. See **branding** for origin story, hero's journey, narrative arc. - **Customer-focused**: Frame around what you solve for customers, not self-promotion - **Build trust**: Social links, testimonials, contact details, certifications - **Visible placement**: About in main nav, not buried in footer ### Schema (AboutPage, Not Organization) - **AboutPage** schema: Use on About page—describes page content (headline, description, author, about). Helps search engines understand this page's purpose. - **Organization** schema: Place on **homepage or root layout**, not About. Organization is entity-level (brand that owns the site); AboutPage is page-level. See **schema-markup** for placement. ### Why It Matters - One of the most-visited pages - 58% of customers buy based on company values - 60% of job candidates choose employers based on values - Entry point for branded search; impacts conversions ## Output Format - **Structure** outline (sections) - **Story** narrative and key messages - **Team** section approach - **SEO** metadata (title, description, H1) - **Trust** elements checklist ## Related Skills - **branding**: Brand strategy, storytelling, purpose, values; About page implements brand story - **homepage-generator**: About often linked from homepage - **contact-page-generator**: Contact info on About - **customer-stories-page-generator**: Social proof complements About - **title-tag, meta-description, page-metadata**: About page metadata - **schema-markup**: AboutPage schema for About; Organization goes on homepage/root layout - **brand-protection**: Official domain and identity declaration; helps users distinguish from impersonation sites
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.
When the user wants to create, optimize, or audit the API introduction/overview page. Also use when the user mentions "API page," "API landing page," "/api page," "API overview," "developer landing," "API marketing," or "API for developers." Note: API documentation (endpoint reference) lives in docs; use docs-page-generator.
When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing page, use blog-page-generator. For short ad, landing, or email copy, use copywriting.
When the user wants to create, optimize, or audit a single article/post page (not the blog index). Also use when the user mentions "article page," "blog post page," "single post," "post template," "article structure," "post optimization," "competitor article analysis," "optimize based on top-ranking articles," "analyze ranking articles," "optimize article for SEO," or "article schema." For writing article body copy, use article-content. For blog listing/index page, use blog-page-generator.