creator-media-kit
Build a creator's sponsorship media kit and brand-deal outreach — the one-pager brands ask for, plus a pitch email and a rate card. Use when asked to make a media kit, pitch a brand, land a sponsorship, write a brand-deal email, or set creator rates. Produces a structured media kit (audience, stats, offerings, past work), a personalised outreach email, and a defensible rate card. The creator side of a sponsorship — distinct from a brand briefing a creator.
git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills /tmp/creator-media-kit && cp -r /tmp/creator-media-kit/plugins/pm-creator/skills/creator-media-kit ~/.claude/skills/creator-media-kitSKILL.md
# Creator Media Kit Skill Sponsorships are how most creators actually earn — and they're won with a tight media kit and a pitch that leads with the brand's goals, not the creator's follower count. This skill builds the kit brands ask for, the outreach that gets replies, and rates you can defend. **Use real numbers; this skill won't invent your stats.** ## Working from a brief Given partial info, **build the full kit anyway**, using clearly-labelled placeholders for stats the creator must fill (`[followers]`, `[avg views]`, `[ER%]`) rather than inventing them. Lead every deliverable with value *to the brand*. ## Required Inputs Ask for (if not already provided): - **Creator & niche** (pull positioning from a [[creator-brand-kit]] if available) - **Platforms + real stats** (followers, avg views, engagement rate, audience demo/geo) - **Offerings** (what they'll make: a Reel, a dedicated video, a story series, a newsletter feature) - **Target brand(s)** for the outreach, and any **past brand work / results** ## Output Format ### 1. Media kit (one-pager) - **Header:** name, niche, tagline, photo placeholder, handles. - **Audience snapshot:** key stats per platform + audience demographics/geography (use placeholders if unknown). - **Why partner with me:** 2–3 lines on the audience and the creator's edge. - **What I offer:** a table of deliverables (format → description → ballpark reach). - **Past partnerships / results:** logos/names + a metric or testimonial each (placeholder if none). - **Contact / next step.** ### 2. Outreach email A short, personalised pitch to the target brand: a specific reason you're reaching out (a genuine product fit), what you'd make, the audience match, and a low-friction next step. ≤150 words, leads with *their* goal. ### 3. Rate card A defensible rate table per deliverable, with notes on what drives the number (reach, usage rights, exclusivity, whitelisting) and **bundle/retainer** options. Frame rates as value (cost per thousand reached), not just a flat ask. End with: **negotiation notes** — the 2–3 levers (usage rights, exclusivity, multi-post bundles) to trade on, and what to never give away for free (perpetual usage, whitelisting) without a premium. ## Quality Checks - [ ] Every deliverable leads with value to the brand, not the creator's clout - [ ] Real stats are used or clearly marked as placeholders — never invented - [ ] The outreach email is personalised to the brand and ≤150 words - [ ] Rates are justified by reach/rights/exclusivity, with bundle options - [ ] Negotiation levers and "don't give away free" items are called out ## Anti-Patterns - A media kit that's all vanity metrics and no audience fit - A generic "I'd love to collab!" email with no brand-specific reason - Inventing follower/engagement numbers - A single flat rate with no rationale or room to negotiate usage/exclusivity
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Interpret product metrics against goals and surface actionable signals. Use when asked to analyse product health, review key metrics, investigate a performance issue, produce a health report, or assess product-market fit signals. Produces a structured health report with RAG status, trend analysis, root cause hypotheses, and prioritised actions.
Structure a retention analysis, churn investigation, or engagement deep-dive for any product team. Use when asked to analyse user retention, investigate churn, measure DAU/MAU, or build a retention improvement plan. Produces a retention snapshot with root cause hypotheses, aha-moment correlation, and prioritised interventions.