press-release
The press-release skill generates journalist-ready press releases structured around the actual news angle rather than promotional messaging. Use it when drafting press releases, media announcements, news releases, or press statements. It requires the news itself, company name, announcement date, executive quote, relevance to readers, target media type, and contact details, then produces a formatted release with headline, dateline, body paragraphs, boilerplate, and media contact information.
git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills /tmp/press-release && cp -r /tmp/press-release/plugins/pm-cross/skills/press-release ~/.claude/skills/press-releaseSKILL.md
# Press Release Skill Writes press releases that journalists actually read — structured around the news angle, not the desire to promote. ## Required Inputs - **The news** (what is actually happening — be specific) - **Company name** - **Date of announcement / embargo date** - **Key quote** (from which executive and approximately what they want to say) - **Why this matters** (to the reader, not the company) - **Target media** (trade / national / local / consumer / investor) - **Media contact details** ## Output Structure --- FOR IMMEDIATE RELEASE / EMBARGOED UNTIL: [Date and time] --- # [Headline — active verb, specific news, under 10 words] ## [Subheadline — the so-what in one sentence, adds context not repetition] **[City, Date]** — [Opening paragraph: Who, What, When, Where, Why in 2-3 sentences. A journalist should be able to run this paragraph alone. No background, no context, no company history.] [Second paragraph: the significance. Why does this matter? What does it mean for customers or the industry?] [Third paragraph: quote from executive. Human and specific. Not a restatement of the headline.] "[Quote text — specific, adds something the facts do not say]," said [Name], [Title] at [Company]. "[Second sentence extending the thought]." [Fourth paragraph: supporting detail — data, customer names with permission, additional context] [Fifth paragraph optional: what happens next, when it goes live, what people can do] --- ENDS --- **Notes to editors:** **About [Company]** [Boilerplate: 3-4 sentences. What the company does, when founded, where based, key facts. Factual not promotional.] **Media contact:** [Name] | [Title] | [Email] | [Phone] | [Hours/timezone] --- ## Headline Rules - Active voice: "Company launches X" not "X is launched by Company" - Specific: "raises 5M" not "secures significant investment" - Under 10 words - Never start with the company name — lead with the news ## Journalist Test Would a journalist care? Is the headline the full story? Is there a human angle? Is the quote something a human would say? Can the first paragraph stand alone? ## Quality Checks - [ ] Headline uses active voice and is under 10 words - [ ] First paragraph stands alone as the complete story - [ ] Quote adds something the facts don't say (not a restatement) - [ ] Boilerplate is factual, not promotional - [ ] Embargo date and media contact are included ## Anti-Patterns - [ ] Do not bury the news — the most important information must appear in the first paragraph (inverted pyramid) - [ ] Do not use promotional language or superlatives — press releases must read as news, not advertising copy - [ ] Do not omit the boilerplate — every press release needs the standard "About [Company]" paragraph at the end - [ ] Do not forget the embargo date and media contact — journalists need both to use the release - [ ] Do not write a headline longer than 12 words — it must be scannable and specific ## Example Trigger Phrases - "Write a press release announcing [news]" - "Draft a media statement about [event]" - "We are launching [product] — write the press release" - "Turn this announcement into a press release: [paste notes]"
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