amazon-brand-analytics

# Amazon Brand Analytics 📊

Unlock Brand Analytics insights for strategic growth. Requires Brand Registry — works with your data.

## Installation

```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-brand-analytics -g
```

## Capabilities

- **Search Frequency Rank (SFR) analysis**: Decode keyword opportunities, click share gaps, and conversion optimization
- **Market Basket intelligence**: Identify cross-sell opportunities, bundle strategies, and category expansion
- **Item Comparison insights**: Understand competitive positioning and customer consideration factors
- **Demographic analysis**: Extract customer segment insights and geographic opportunities
- **Seasonal trend detection**: Identify timing patterns and market shifts from search data
- **Strategic recommendations**: Convert raw data into actionable growth strategies
- **Multi-marketplace support**: Works with Brand Analytics from all Amazon regions

## Usage Examples

Users can ask naturally. Examples:

```
Analyze my Search Frequency Rank data for "wireless earbuds" — show keyword opportunities and click share gaps
```

```
Review my Market Basket data for the last 6 months. What cross-sell and bundling opportunities do you see?
```

```
Interpret my Item Comparison report for yoga mats — how do customers evaluate my product vs competitors?
```

```
Generate Brand Analytics strategy report for Q4 combining SFR, Market Basket, and demographic data
```

```
Find seasonal trends and opportunity keywords from my Brand Analytics data for kitchen appliances
```

## Three Analysis Modes

| Mode | Input Required | Output | Best For |
|------|----------------|--------|----------|
| **SFR Analysis** | Search Frequency Rank data export | Keyword opportunities, click/conversion gaps | Advertising optimization |
| **Market Basket** | Market Basket Analysis export | Cross-sell opportunities, bundle recommendations | Product strategy |
| **Item Comparison** | Item Comparison report data | Competitive positioning insights | Product development |

## Workflow

### Step 1: Data Preparation

**For SFR Analysis:**
1. Export Search Frequency Rank report from Brand Analytics (last 90 days recommended)
2. Focus on top 100-200 keywords by search frequency rank
3. Note current click share and conversion share for each keyword

**For Market Basket Analysis:**
1. Export Market Basket Analysis report (6-12 months for pattern recognition)
2. Include both "Customers who bought X also bought Y" data
3. Filter for statistically significant purchase combinations (10+ co-purchases)

**For Item Comparison:**
1. Export Item Comparison report for your main ASINs
2. Include comparison data with top 5-10 competitors
3. Note customer consideration patterns and demographic breakdowns

### Step 2: Pattern Recognition

Use the provided data to identify:

**SFR Insights:**
- Keywords with high search frequency but low click share (opportunity gaps)
- Conversion share significantly below click share (optimization needs)
- Seasonal search pattern changes
- Emerging keyword trends

**Market Basket Patterns:**
- Products with >25% co-purchase rate (strong bundle candidates)
- Category cross-over patterns (expansion opportunities)
- Price point correlations in purchase combinations
- Geographic or demographic purchase pattern differences

**Item Comparison Analysis:**
- Customer consideration factors ranked by importance
- Your brand's competitive strengths and weaknesses
- Price sensitivity patterns in your category
- Feature preferences by customer segment

### Step 3: Strategic Synthesis

Convert insights into actionable recommendations following the output format below.

## Output Format

Present analysis in this structure:

```
## Brand Analytics Strategic Report: [Brand/Category]

**Analysis Period:** [timeframe] | **Data Sources:** [SFR/Market Basket/Item Comparison]
**Marketplace:** Amazon [region] | **Report Date:** [current date]

### 1. Search Frequency Rank Opportunities

**Top Keyword Gaps:**

| Keyword | Search Rank | Your Click Share | Category Avg | Opportunity Score |
|---------|-------------|------------------|--------------|-------------------|
| "wireless earbuds waterproof" | #23 | 2.1% | 8.4% | High |
| "bluetooth headphones gym" | #45 | 0.8% | 5.2% | Medium |
| "noise cancelling earbuds" | #67 | 4.2% | 6.1% | Low |

**Seasonal Trends:**
- [Keyword] searches peak in [months] (+X% vs baseline)
- [Category] shows declining trend (-X% YoY)
- Emerging opportunity: [new keyword trend]

**Recommended Actions:**
1. Increase advertising spend on high-opportunity keywords
2. Optimize listings for gap keywords with low click share
3. Prepare seasonal campaigns for [upcoming peaks]

### 2. Market Basket Insights

**Cross-Sell Opportunities:**

| Product Combination | Co-Purchase Rate | Revenue Opportunity | Recommendation |
|--------------------|------------------|--------------------|--------------| 
| Your Product + [Item A] | 34% | +$2.3M annually | Create bundle |
| Your Product + [Item B] | 28% | +$1.8M annually | Cross-promote |
| [Item C] + [Item D] | 25% | +$1.2M annually | New product opportunity |

**Category Expansion Insights:**
- 23% of customers also purchase [adjacent category]
- Geographic concentration: [region] shows 40% higher cross-category rate
- Demographic pattern: [age group] drives 60% of cross-category purchases

### 3. Competitive Positioning

**Item Comparison Analysis:**

**Customer Consideration Factors (Ranked):**
1. Price (43% primary factor)
2. Reviews/Rating (31% weight)  
3. Brand Recognition (18% influence)
4. Feature Set (12% consideration)

**Your Competitive Position:**
✅ **Strengths:** Higher ratings (4.6 vs 4.2), strong brand recall in 35-54 demo
⚠️ **Weaknesses:** Price perception, limited feature differentiation

**Market Opportunities:**
- Premium segment under-served (15% price tolerance above current range)
- Feature gap: customers want [specific feature] (mentioned in 67% of comparisons)
- Geographic