webinar-funnel

# Webinar Funnel

The highest-converting funnel for mid-to-high-ticket offers. Uses education to build trust before presenting the offer.

## Funnel Flow

```
Traffic → Registration Page → Confirmation Page → Webinar Page → Offer Page
                │                    │                  │              │
           [Register]         [Calendar add]      [Live/Replay]   [Purchase]
                                 [Email 1]         [Email 2-3]   [Email 4-7]
```

## Pages

### Page 1: Registration Page

**Purpose:** Get visitors to register for the webinar.

**Required Elements:**
1. **Headline** — "Free [Live/Masterclass]: How to [Specific Result] in [Timeframe]"
2. **Date/Time** — Clear scheduling with timezone conversion
3. **3 learning outcomes** — Specific things they'll discover
4. **Host bio** — Photo, credentials, authority markers
5. **Registration form** — Name + Email
6. **Urgency** — "Limited to [X] seats" or countdown to live date
7. **Social proof** — Past attendee results or reviews

**CTA Examples:**
- "Reserve My Seat →"
- "Save My Spot for the Free Masterclass"
- "Register Now — Only [X] Spots Left"

### Page 2: Confirmation Page

**Purpose:** Confirm registration, add to calendar, prime for attendance.

**Required Elements:**
1. **Confirmation** — "You're registered! Here's what to do next:"
2. **Calendar link** — Add to Google Calendar / Apple Calendar / Outlook
3. **Date/time reminder** — Repeat the webinar date/time
4. **Pre-webinar content** — Short video, PDF, or blog post to build anticipation
5. **Share prompt** — "Invite a friend who'd benefit"

### Page 3: Webinar Room Page

**Purpose:** Host the live or replay webinar.

**Required Elements:**
1. **Video embed** — YouTube, Vimeo, or WebinarJam/EverWebinar
2. **Chat/Q&A** — Engagement features (live only)
3. **Offer reveal CTA** — Button appears at the pitch point
4. **Handout download** — Slides or worksheet to follow along
5. **Countdown** — Time remaining (creates urgency for replay viewers)

### Page 4: Offer Page (Sales Page)

**Purpose:** Present the full offer with benefit stack and pricing.

**Required Elements:**
1. **Headline** — Recap the transformation promised in the webinar
2. **Problem/Solution** — Expand on what was covered
3. **Full benefit stack** — Everything included
4. **Pricing** — Clear pricing with value comparison
5. **Bonus stack** — Time-limited bonuses
6. **Testimonials** — Case studies from past customers
7. **FAQ** — Address top objections
8. **Guarantee** — Risk reversal (30-day money back, etc.)
9. **Final CTA** — With urgency (bonus deadline, price increase)

## Email Sequence

| Day | Email | Subject Line Pattern |
|---|---|---|
| Registration | Confirmation | "You're in! Here's your webinar link" |
| Day before | Reminder 1 | "Tomorrow: [Webinar Topic] — don't miss this" |
| Day of (AM) | Reminder 2 | "We start in [X] hours — your link inside" |
| Day of (start) | Reminder 3 | "We're LIVE! Join now →" |
| Day after | Replay + Offer | "Replay + special offer inside (expires [date])" |
| Day 2 after | Case study | "[Customer Name] did [Result] — here's how" |
| Day 3 after | FAQ | "Your [Product] questions answered" |
| Day 4 after | Last chance | "Final hours: [Bonus/Price] expires tonight" |

## Conversion Benchmarks

| Metric | Good | Great | Elite |
|---|---|---|---|
| Registration rate | 20% | 35% | 50%+ |
| Show-up rate | 25% | 40% | 60%+ |
| Offer conversion | 2% | 5% | 10%+ |
| Replay conversion | 1% | 3% | 5%+ |

## A/B Test Recommendations

1. **Registration headline** — "Free training" vs. "Free masterclass" vs. "Free workshop"
2. **Number of form fields** — Email only vs. name + email
3. **Webinar length** — 45 min vs. 60 min vs. 90 min
4. **Pitch timing** — Offer at 30 min vs. 45 min mark
5. **Bonus stack** — 2 bonuses vs. 5 bonuses