outreach-sequence-builder

# Outreach Sequence Builder

Build signal-triggered, multi-channel outreach sequences that convert. Maps **Signal --> Angle --> Channel --> Message --> Objection Pre-emption**. Produces ready-to-use sequences in markdown, written to `docs/sequences/`.

Can reference `docs/icp.md` for persona and pain-point data, and `docs/accounts/*.md` for account-level personalization. Works for any B2B product or service.

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## Methodology

Follow these steps in order. Do not skip steps. Do not produce output until Step 7.

### Step 1 -- Context Loading

Check for existing files before asking questions.

1. **Read `docs/icp.md`** if it exists. Extract:
   - Target personas (titles, seniority, department)
   - Company profile (size, industry, stage)
   - Pain points (ranked by severity)
   - Language patterns (how prospects describe their problems in their own words)
   - Key differentiators of the product/service

2. **Glob `docs/accounts/*.md`** if any exist. Extract:
   - Account names and context
   - Known tech stack, recent news, or specific pain points
   - Any existing relationship context

3. **If neither file exists**, gather the minimum viable context by asking the user these four questions (all four are required before proceeding):
   - What does your product/service do? (one paragraph)
   - Who are you targeting? (job title, company size, industry)
   - What is the main problem you solve? (from the buyer's perspective)
   - What is your key differentiator? (why you over the alternative)

Do not proceed to Step 2 until context is loaded or gathered.

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### Step 2 -- Trigger Selection

Present the trigger signal menu and ask the user to select one or more:

| # | Trigger Signal | Example |
|---|---------------|---------|
| 1 | **Post-Fundraise** | Company just raised a round -- they have budget and a mandate to grow |
| 2 | **Hiring Signal** | Company posting SDR, GTM, growth, or ops roles -- they are scaling a function you serve |
| 3 | **Competitor Displacement** | Prospect is using a competitor and showing frustration -- switching cost feels low |
| 4 | **Product Launch** | Company released a new product or feature -- adjacent needs surface |
| 5 | **Content Engagement** | Prospect liked, commented, or shared content relevant to your space |
| 6 | **Event Follow-up** | Met at a conference, attended the same webinar, or appeared on the same panel |
| 7 | **Job Change** | Contact moved to a new company -- fresh mandate, open to new vendors |

The user may select multiple triggers or describe a custom trigger. For custom triggers, map them into the same structure (signal, what it reveals, why it matters now).

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### Step 3 -- Angle Development

For **each** selected trigger, develop four components:

1. **The Insight** -- What does this signal tell you about the prospect's current situation? Be specific. "They raised a Series B" is not an insight. "They raised a Series B and are hiring 4 SDRs, which means they are building outbound from scratch and will hit tooling decisions within 60 days" is an insight.

2. **The Bridge** -- How does your product connect to what this signal reveals? The bridge must feel inevitable, not forced. The prospect should think "that makes sense" not "nice try."

3. **The Opener** -- One sentence that proves you did your research. It must reference the specific signal. No generic openers. No "I came across your company and was impressed." The opener must contain a concrete detail only someone paying attention would know.

4. **The Ask** -- The minimum viable CTA. Not "book a 30-minute demo." Something the prospect can say yes to in under 10 seconds:
   - "Worth a 10-minute look?"
   - "Want me to send the comparison?"
   - "Happy to share how [similar company] handled this -- interested?"
   - "Mind if I send a 2-minute walkthrough?"

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### Step 4 -- Channel Strategy

For each sequence, define the channel mix from these three channels:

- **Email** -- Best for: first touch with unknown contacts, detailed value propositions, case study sharing, async communication with busy executives. Strength: space for context. Weakness: crowded inbox.

- **LinkedIn** -- Best for: warm connections, social proof via mutual connections, content engagement before outreach, connection requests that build familiarity. Strength: profile visibility. Weakness: character limits, connection-gated.

- **Phone** -- Best for: hot leads where timing matters, time-sensitive signals (fundraise announced today), executives who ignore email, and as a pattern interrupt after email/LinkedIn touches. Strength: real-time conversation. Weakness: hard to reach, requires research on direct dials.

**Default cadence guidelines:**
- 3 to 5 touchpoints per sequence
- Never exceed 6 touchpoints
- Spread across 2 to 3 channels
- Total sequence duration: 10 to 14 days
- Minimum 2 days between touchpoints (no back-to-back days)
- Vary the channel -- never send the same channel type twice in a row

---

### Step 5 -- Message Writing

For each touchpoint in the sequence, write the complete message.

**Per-touchpoint deliverables:**

For **email** touchpoints:
- Subject line (primary)
- Subject line (A/B variant)
- Body (under 100 words -- hard cap)
- CTA (one clear ask)
- Tone note (one sentence on how to deliver this)

For **LinkedIn** touchpoints:
- Connection note or DM (under 300 characters -- hard cap)
- Tone note

For **phone** touchpoints:
- Opening line (under 20 words)
- Talk track (3 to 4 bullet points, not a script)
- Voicemail script (under 30 seconds when read aloud)
- Tone note

**Writing rules -- apply to every message, no exceptions:**

1. The first sentence must be about THEM. Not your company, not your product, not your excitement about reaching out. Them.
2. Reference the specific trigger signal. If the signal is a fundraise, mention the round. If it is a job posting, mention the role. Generic messages fail.
3. No buzzwords. Banned list: synergy, leverage, touch base, circle back,