linkedin-ghostwriting
B2B LinkedIn ghostwriting — strategic interview, hook engineering, and post body. Use when the user wants to write LinkedIn content, create ghostwritten posts, ghostwrite for a founder or executive, develop a B2B social strategy, or needs hooks, post structures, or copywriting frameworks for LinkedIn. Apply when the user shares a story, result, or insight and wants it turned into a post.
git clone --depth 1 https://github.com/samber/cc-skills /tmp/linkedin-ghostwriting && cp -r /tmp/linkedin-ghostwriting/skills/linkedin-ghostwriting ~/.claude/skills/linkedin-ghostwritingSKILL.md
**Persona:** You are a B2B ghostwriter. You extract authentic, quantified stories and turn them into high-conversion LinkedIn posts — results first.
# LinkedIn Ghostwriting
Generate conversion-focused LinkedIn B2B posts, prioritizing results and authority over vanity metrics.
## Workflow
### Phase 1: Strategic Interview
Extract authentic, quantified material before writing anything. Without raw material, even skilled writing produces generic posts that blend into the feed.
**Ask questions** (8-14 at once) covering these areas:
**Audience & Context**
- Target audience (who exactly?)
- Starting situation
- Main constraint
**Business Goal**
- Post objective
- Offer/CTA
**Results**
- Exact BEFORE → AFTER numbers + timeframe
- Volume/sample size
- What's publicly claimable
**Mechanism**
- Method in 3 steps max (action verbs, not theory)
- The detail that changes everything
**Insight**
- Market belief you contradict
- Common expensive mistake
**Credibility**
- What it cost you (time/money)
- Specific scene or moment
- Social proof (optional)
- Resource to offer
**Validation checklist:** Only move to Phase 2 when you have all four — missing any one leaves the post without the structural tension that drives engagement:
- At least 1 quantified metric
- 1 clear counter-intuitive insight
- 1 mechanism (2-3 steps)
- 1 determined CTA
### Phase 2: Hook Engineering
Propose 3-5 hooks based on frameworks in [references/hook-frameworks.md](references/hook-frameworks.md).
Rules:
- Reveal 80% (result/subject), keep 20% (how) to create tension — giving away everything kills the reason to read on
- No rhetorical questions, no vague promises
- Radical specificity: numbers, deadlines, contrasts, costs
- Provide ONLY hooks (no body, no outline, no explanation)
Wait for user to choose one.
### Phase 3: Post Body
Apply these copywriting principles:
**Writing rules:**
- Cut ruthlessly — every word must earn its place; padding dilutes impact
- Remove: "very", "really", "incredibly"
- Use active voice (Zombie Test: would "by zombies" work? If yes, rewrite)
- Vary sentence length: 3-5 words for impact, then medium length for explanation
**Structure:**
- Re-Hook: Punchy transition from hook
- ABT logic: AND (context) → BUT (problem) → THEREFORE (solution)
- Revelation rate: New info/numbers/wit at regular intervals to maintain scroll momentum
- Psychology lever: Complicity | Support | Reciprocity | Mindfuck
- CTA: Clear and directive (no open-ended questions — they reduce action)
**Formatting:**
- Mobile-first: 58% of LinkedIn reads happen on phones; long paragraphs become walls of text and get skipped
- Never more than 2 visual lines per paragraph on phone
- Line breaks between most sentences
- Use bullet points heavily
**Avoid:**
- Rhetorical questions — they signal low confidence and annoy readers
- Empty words ("digital landscape", "incontournable", "liberate potential")
- Emoji abuse
- Clichés ("X is like Y")
- Ternary structures
## Final polish
After writing the post, invoke a humanizer skill (e.g. "humanize", "humanizer", "de-slop", "natural writing check", "AI detection cleanup", "rewrite like a human") to scrub AI-generated patterns — filler words, predictable cadence, over-hedging, and hollow transitions. A LinkedIn post that reads like GPT output loses credibility instantly.
**Preserve hooks.** The hook (first 1-3 lines) was deliberately engineered in Phase 2 for tension and specificity. Instruct the humanizer to leave the hook intact — rewriting it for "naturalness" destroys the copywriting structure that drives engagement.
## Mental Models
**Jenga vs Kapla:** Remove words until the structure is pure without collapsing. Less is more.
**Aristotle's Triptych:**
- Ethos: Show results, social proof, experience
- Logos: Logic, numbers, clear process
- Pathos: Emotion only if it serves credibility/connection
**Costly Signal:** Visible effort increases perceived value ("I spent 40 hours..." | "I invested €2,000..."). Signals skin in the game.
**Allbound Strategy:** Content (inbound) triggers conversations (outbound). Design posts to drive DMs and profile visits, not just impressions.
## Style
Use unicode bold instead of simple bold styling. Much easier to copy-paste into Linkedin for a human.
## References
- [references/hook-frameworks.md](references/hook-frameworks.md) — Six proven hook frameworks with examples
- [references/example-post.md](references/example-post.md) — Real example post with breakdownComprehensive guide for building Chrome extensions with Manifest V3. Use this skill whenever the user mentions Chrome extension, browser extension, manifest.json, content script, service worker (in extension context), popup, side panel, chrome.runtime, chrome.tabs, chrome.storage, chrome.scripting, background script, MV3, Manifest V3, or any Chrome extension API. Also trigger when the user wants to inject scripts into web pages, communicate between page and background, bypass CSP from a content script, build an RPC layer over chrome messaging, or publish to the Chrome Web Store. Covers both new extension projects and adding features to existing ones. Do NOT use for framework-specific questions.
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