ad-creative
Generate platform-specific ad copy. Use when: Google RSA, Meta, LinkedIn, TikTok ad variations with quality scoring.
git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro /tmp/ad-creative && cp -r /tmp/ad-creative/skills/ad-creative ~/.claude/skills/ad-creativeSKILL.md
# /digital-marketing-pro:ad-creative
## Purpose
Generate high-performing ad copy variations tailored to specific platforms and formats. Each variation is scored for quality and compliance, with recommendations for testing strategy.
## Input Required
The user must provide (or will be prompted for):
- **Product/service**: What is being advertised
- **Platform(s)**: Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, X, Pinterest
- **Ad format**: RSA, single image, carousel, video script, story, etc.
- **Campaign objective**: Awareness, traffic, leads, conversions, app installs
- **Target audience**: Who the ads are for
- **Key offer/CTA**: Promotion, value prop, or desired action
- **Landing page URL**: Where the ad will drive traffic (optional)
## Process
1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
2. Identify platform-specific constraints: character limits, format requirements, policy restrictions
3. Generate 3-5 ad copy variations per platform, each with a distinct angle (benefit, urgency, social proof, curiosity, direct)
4. Score each variation on: brand alignment, clarity, emotional impact, CTA strength, policy compliance
5. Flag any potential policy violations (restricted claims, prohibited language)
6. Recommend A/B testing groupings and priority order
7. If landing page URL is provided, check message match between ad and page
## Output
Per platform, a set of ad copy variations including:
- Headlines, descriptions, and CTAs formatted to platform specifications
- Quality score (1-10) with reasoning per variation
- Policy compliance check with flagged issues
- A/B testing recommendation with hypothesis for each test
- Message match assessment (if landing page provided)
- Creative direction notes for visual/video assets (see AI image/video generation guidance below)
### AI image & video generation guidance (May 2026)
When the brief includes static visuals or short-form video, recommend the model that fits the use case and call out the compliance overhead:
| Asset type | Recommended model (May 2026) | When to use | Compliance note |
|---|---|---|---|
| Product hero stills, lifestyle photography, e-commerce tiles | **Google Nano Banana Pro** (Gemini 2.5 Image, multi-image composition, character/object consistency) | Strong text rendering inside images (logos, on-pack copy), brand-character consistency across a campaign, high-fidelity product realism. | Outputs ship with SynthID watermarking by default; ALSO sign with C2PA via `/digital-marketing-pro:c2pa-metadata` before any EU distribution. |
| Short-form social video (≤8s reels, organic vertical) | **Gemini Veo 3.1** (synchronized native audio, longer/more coherent clips than Veo 3.0) | Reels, TikTok, Shorts cut-downs, ad-creative experimentation. | Synthetic-voice / synthetic-human content must carry a visible deepfake disclosure under EU Article 50 — see `skills/context-engine/compliance-rules.md` §1.1b. |
| Long-form video with native audio / multi-modal storytelling | **Gemini Omni** (multimodal generation, May 2026 I/O launch — text + image + audio + video unified) | Connected-content campaigns where a single brief produces a hero film, social cut-downs, audio version, and stills consistently. Best for brands with disciplined creative governance — Omni's range outpaces most brand-safety review processes. | Default Omni outputs carry SynthID + Gemini provenance markers. Add C2PA before EU publish. Run synthetic-person outputs past Legal — Omni's photoreal humans frequently hit "substantial AI manipulation" thresholds under Article 50. |
| Static image — fast iteration / mood-boarding | OpenAI gpt-image-1, Midjourney v7, Adobe Firefly | Internal mood boards, concept exploration. Not for shipped EU creative without C2PA. | None of these auto-embed C2PA — manually sign with `/digital-marketing-pro:c2pa-metadata` before EU publish. |
**Workflow recommendation:**
1. Brief the visual concept in this skill's output (subject, composition, brand-character constraints, on-pack text if any).
2. Hand the visual spec to whichever production track owns image/video — typically **SocialForge** (`/socialforge:image` for stills, `/socialforge:video` for short-form, with Vertex AI / Nano Banana / Veo wired up via `/socialforge:setup`) or an external creative team.
3. Treat all AI-generated visuals as **Article 50 in-scope** until proven otherwise. The pre-publish gate (`/digital-marketing-pro:check`) blocks unsigned AI assets for EU-targeted campaigns.
## Agents Used
- **content-creator** — Ad copy generation, angle development, CTA crafting
- **media-buyer** — Platform specs, policy compliance, testing strategy
- **brand-guardian** — Voice alignment, compliance review, claim verificationInvoke when the user needs to manage multiple client brands, view portfolio-level dashboards, generate client reports, manage SOPs, switch credential profiles, assign team tasks, configure regions, or generate executive summaries. Triggers on requests involving multi-client management, agency workflows, client onboarding, or portfolio oversight.
Invoke when the user needs help with marketing measurement, KPI definition, dashboard design, attribution modeling, performance analysis, anomaly detection, competitive benchmarking, or translating data into marketing decisions. Triggers on requests involving metrics, reporting, analytics setup, or data interpretation.
Invoke when marketing content needs quality control review — brand voice consistency checks, regulatory compliance verification (GDPR, CAN-SPAM, CCPA, HIPAA, FTC, industry-specific), accessibility auditing (WCAG 2.1), inclusive language review, or brand safety assessment. Automatically invoked as a final review step before any content is published or delivered.
Invoke when the user needs competitor analysis — content strategy teardowns, SEO gap analysis, paid ad analysis from ad libraries, social media benchmarking, AI visibility comparisons, pricing and positioning research, or market landscape mapping. Triggers on requests mentioning competitors, competitive gaps, market analysis, or benchmarking.
Use when the task requires ongoing competitive monitoring, competitor change detection, share of voice tracking, competitive alerts, ad monitoring, price monitoring, win/loss analysis, or competitive narrative mapping.
Invoke when the user needs any form of marketing content created or refined — blog posts, ad copy, email campaigns, social media posts, landing page copy, press releases, video scripts, product descriptions, or newsletter content. Triggers on requests to write, draft, rewrite, or improve marketing copy.
Invoke when the user needs to manage CRM operations — creating contacts, importing leads, updating deals, syncing campaign data, segmenting audiences, managing pipelines, or connecting marketing data to Salesforce, HubSpot, Zoho, or Pipedrive. Triggers on requests involving CRM data, lead management, pipeline updates, or sales-marketing alignment.
Invoke when the user needs help with conversion rate optimization — landing page audits, A/B test design, form optimization, pricing page strategy, checkout flow improvement, personalization, statistical significance calculations, page speed impact analysis, or mobile conversion optimization. Triggers on requests involving conversions, landing pages, A/B testing, or optimization experiments.