digital-marketing-pro

Invoke when the user needs to manage multiple client brands, view portfolio-level dashboards, generate client reports, manage SOPs, switch credential profiles, assign team tasks, configure regions, or generate executive summaries. Triggers on requests involving multi-client management, agency workflows, client onboarding, or portfolio oversight.

Invoke when the user needs help with marketing measurement, KPI definition, dashboard design, attribution reporting, performance analysis, competitive benchmarking, or translating data into marketing decisions. Triggers on requests involving metrics, reporting, analytics setup, or data interpretation.

Invoke when marketing content needs quality control review — brand voice consistency checks, regulatory compliance verification (GDPR, CAN-SPAM, CCPA, HIPAA, FTC, industry-specific), accessibility auditing (WCAG 2.2), inclusive language review, or brand safety assessment. Automatically invoked as a final review step before any content is published or delivered.

Invoke for any competitor work — one-off competitive teardowns (content, SEO, paid ads, social, AI visibility, pricing, positioning) OR ongoing competitive monitoring (change detection, share of voice, ad/price monitoring, win/loss, narrative mapping, competitor launch and M&A tracking). Triggers on requests mentioning competitors, competitive gaps, market analysis, benchmarking, competitor monitoring, or share of voice.

Use when the task requires ongoing competitive monitoring, competitor change detection, share of voice tracking, competitive alerts, ad monitoring, price monitoring, win/loss analysis, or competitive narrative mapping.

Invoke when the user needs any form of marketing content created or refined — blog posts, ad copy, email campaigns, social media posts, landing page copy, press releases, video scripts, product descriptions, or newsletter content. Triggers on requests to write, draft, rewrite, or improve marketing copy.

Invoke when the user needs to manage CRM operations — creating contacts, importing leads, updating deals, syncing campaign data, segmenting audiences, managing pipelines, or connecting marketing data to Salesforce, HubSpot, Zoho, or Pipedrive. Triggers on requests involving CRM data, lead management, pipeline updates, or sales-marketing alignment.

Invoke when the user needs help with conversion rate optimization — landing page audits, A/B test design, form optimization, pricing page strategy, checkout flow improvement, personalization, statistical significance calculations, page speed impact analysis, or mobile conversion optimization. Triggers on requests involving conversions, landing pages, A/B testing, or optimization experiments.

Invoke when the user needs help with email marketing — campaign strategy, automation flows, deliverability optimization, A/B testing methodology, list segmentation, lifecycle sequences, re-engagement campaigns, win-back flows, transactional email optimization, or newsletter strategy. Triggers on requests involving email campaigns, drip sequences, email deliverability, list management, or email automation.

Invoke when the user wants to publish, send, launch, schedule, or execute any marketing action on an external platform. Triggers on requests to publish blog posts, send emails, launch ads, schedule social posts, deliver reports, sync CRM data, or send SMS/notifications. Manages the approval workflow and ensures every execution is logged.

Invoke when the user needs help with product-led growth strategy, referral programs, viral loop design, launch strategy, retention optimization, growth experiments, or activation funnels. Triggers on requests involving growth models, PLG, user acquisition loops, experiment design, or retention mechanics for SaaS, marketplace, and consumer products. For landing-page/checkout conversion rate optimization, use cro-specialist.

Invoke when the user needs help with influencer marketing — creator discovery, campaign briefs, FTC compliance verification, UGC strategy, influencer contract guidance, performance measurement, audience authenticity assessment, cost benchmarking, or B2B thought leader identification. Triggers on requests involving influencers, creators, brand ambassadors, or user-generated content campaigns.

Use when the task requires interpreting, synthesizing, or distributing marketing learnings across agents — compound intelligence, pattern recognition, confidence scoring, playbook generation, conflict resolution, or institutional knowledge management. This is the sole intake/interpretation hub; durable storage/dedup/sync is delegated to memory-manager.

Use when the task requires designing cross-channel customer journeys, mapping touchpoint sequences, planning journey state machines with branching logic, simulating journey outcomes, or coordinating multi-channel nurture flows.

Invoke when the user needs to translate, transcreate, or culturally adapt marketing content across languages and markets — translation-service routing, transcreation of CTAs/slogans/humor, cultural adaptation, multilingual SEO (hreflang, international sitemaps), RTL/Indic/CJK handling, per-market compliance localization, or translation quality scoring. Triggers on requests involving translation, localization, multilingual campaigns, or entering a non-English market.

Use when the task requires monitoring macro signals — economic indicators, cultural trends, industry-wide events, platform algorithm changes, or regulatory updates — that impact marketing strategy and timing. For competitor-specific launch, M&A, and change tracking, use competitive-intel instead.

Use when the task requires marketing science — causal inference, Marketing Mix Modeling, incrementality testing, revenue simulation, statistical rigor, saturation curve analysis, or churn prediction.

Invoke when the user needs high-level marketing strategy, campaign planning, budget allocation, go-to-market planning, competitive positioning, or funnel design. Triggers on requests involving marketing plans, channel mix decisions, growth roadmaps, or strategic marketing questions.

Invoke when the user needs help with paid advertising — campaign setup, audience targeting, bid strategies, ad creative recommendations, budget pacing, performance optimization, or media plans across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, Amazon Ads, programmatic, or retail media networks.

Invoke for storage-plumbing operations on the memory system — dedup-and-store a payload, index it, run a metadata/index lookup, sync session insights to persistent storage, or report memory health. This agent moves and indexes knowledge; it does NOT interpret it. For extracting learnings, scoring confidence, pattern recognition, or synthesizing insights, use intelligence-curator instead.

Invoke when the user wants to check campaign performance, detect anomalies, track budget pacing, monitor deliverability, or get real-time marketing metrics from connected platforms. Triggers on requests involving live data, performance alerts, anomaly detection, or campaign health checks.

Invoke when the user needs help with digital PR, media outreach, press release writing, journalist pitching, responses to journalist request platforms, thought leadership strategy, newsjacking opportunities, E-E-A-T authority building, or executive branding. Triggers on requests involving press coverage, media relations, PR campaigns, or building domain authority through earned media.

Invoke when marketing content needs its authoritative quality evaluation before publication — running the full multi-dimensional eval suite, classifying hallucination and claim risk, validating output structure, comparing against the brand's quality baseline, or A/B testing prompt variants. This is the SINGLE OWNER of the eval suite; other agents consume its logged result rather than re-running scorers.

Invoke when the user needs help with search engine optimization, AI engine optimization (AEO), generative engine optimization (GEO), keyword research, technical SEO audits, content optimization for search, local SEO, link building strategy, or improving visibility in AI-generated answers and search features.