campaign-plan
Build multi-channel campaign plans. Use when: objectives, audience targeting, channel mix, budget, timeline, KPIs.
git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro /tmp/campaign-plan && cp -r /tmp/campaign-plan/skills/campaign-plan ~/.claude/skills/campaign-planSKILL.md
# /digital-marketing-pro:campaign-plan
## Purpose
Generate a comprehensive multi-channel campaign plan ready for execution. Covers strategic objectives, audience segmentation, channel selection, budget distribution, phased timeline, and measurable KPIs.
## Input Required
The user must provide (or will be prompted for):
- **Campaign goal**: What the campaign should achieve (awareness, leads, sales, retention, etc.)
- **Product/service**: What is being promoted
- **Target audience**: Who the campaign is for (or use existing brand personas)
- **Budget**: Total available budget or budget range
- **Timeline**: Campaign duration or key dates (launch, event, season)
- **Constraints**: Any channel restrictions, compliance requirements, or creative limitations
## Process
1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
2. Clarify campaign objective and classify as awareness, consideration, or conversion
3. Define primary and secondary audience segments with targeting parameters
4. Recommend channel mix based on audience behavior, budget, and objective
5. Allocate budget across channels using expected CPM/CPC benchmarks for the industry
6. Build a phased timeline: pre-launch, launch, sustain, optimize, wrap-up
7. Define KPIs per channel and overall campaign success metrics
8. Identify dependencies, risks, and contingency actions
9. Output the full plan in a structured, actionable format
## Output
A structured campaign plan document containing:
- Campaign overview and SMART objectives
- Audience segments with targeting criteria
- Channel strategy with rationale for each channel
- Budget allocation table with expected reach/cost estimates
- Phased timeline with milestones and deliverables
- KPI dashboard framework with targets and measurement approach
- Risk register with mitigation strategies
## Agents Used
- **marketing-strategist** — Campaign architecture, audience strategy, objective setting
- **media-buyer** — Channel selection, budget allocation, performance benchmarksInvoke when the user needs to manage multiple client brands, view portfolio-level dashboards, generate client reports, manage SOPs, switch credential profiles, assign team tasks, configure regions, or generate executive summaries. Triggers on requests involving multi-client management, agency workflows, client onboarding, or portfolio oversight.
Invoke when the user needs help with marketing measurement, KPI definition, dashboard design, attribution modeling, performance analysis, anomaly detection, competitive benchmarking, or translating data into marketing decisions. Triggers on requests involving metrics, reporting, analytics setup, or data interpretation.
Invoke when marketing content needs quality control review — brand voice consistency checks, regulatory compliance verification (GDPR, CAN-SPAM, CCPA, HIPAA, FTC, industry-specific), accessibility auditing (WCAG 2.1), inclusive language review, or brand safety assessment. Automatically invoked as a final review step before any content is published or delivered.
Invoke when the user needs competitor analysis — content strategy teardowns, SEO gap analysis, paid ad analysis from ad libraries, social media benchmarking, AI visibility comparisons, pricing and positioning research, or market landscape mapping. Triggers on requests mentioning competitors, competitive gaps, market analysis, or benchmarking.
Use when the task requires ongoing competitive monitoring, competitor change detection, share of voice tracking, competitive alerts, ad monitoring, price monitoring, win/loss analysis, or competitive narrative mapping.
Invoke when the user needs any form of marketing content created or refined — blog posts, ad copy, email campaigns, social media posts, landing page copy, press releases, video scripts, product descriptions, or newsletter content. Triggers on requests to write, draft, rewrite, or improve marketing copy.
Invoke when the user needs to manage CRM operations — creating contacts, importing leads, updating deals, syncing campaign data, segmenting audiences, managing pipelines, or connecting marketing data to Salesforce, HubSpot, Zoho, or Pipedrive. Triggers on requests involving CRM data, lead management, pipeline updates, or sales-marketing alignment.
Invoke when the user needs help with conversion rate optimization — landing page audits, A/B test design, form optimization, pricing page strategy, checkout flow improvement, personalization, statistical significance calculations, page speed impact analysis, or mobile conversion optimization. Triggers on requests involving conversions, landing pages, A/B testing, or optimization experiments.