15-social-listening-global
This Claude Code skill enables systematic brand and competitive intelligence gathering by monitoring mentions, sentiment, and trends across 15+ social media and review platforms globally. Use it when launching crisis detection protocols, identifying emerging market opportunities, tracking competitor activity, or establishing ongoing brand health dashboards that feed into weekly or monthly strategic reports.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/15-social-listening-global && cp -r /tmp/15-social-listening-global/skills/en/15-social-listening-global ~/.claude/skills/15-social-listening-globalSKILL.md
# Social Listening & Monitoring (Global)
> Listen before you speak. Understand what customers are saying, how they feel, and where the market is headed — before competitors do.
---
## Information Gathering
Ask up to 4 questions:
1. **Brand / product?** Brand name, primary product names, founder name (if personal brand).
2. **Main competitors?** List 2–3 direct competitors to monitor.
3. **Current concern?** Bad reviews? Trend tracking? Competitor watch?
4. **Most important channels?** Twitter/X, Reddit, TikTok, Instagram, Google Reviews, all of the above?
---
## Framework: Listen → Analyze → Report → Act
```
LISTEN — Collect mentions, comments, reviews, related posts
|
ANALYZE — Classify sentiment, identify trends, detect anomalies
|
REPORT — Aggregate into weekly/monthly reports with clear insight
|
ACT — Respond, adjust strategy, manage crises
```
---
## Channels to Monitor (Global)
### Channel List
| Channel | Content type | How to monitor | Frequency |
|---------|--------------|----------------|-----------|
| Twitter / X | Mentions, threads, retweets | Native search + saved searches + Tweetdeck | Daily |
| Reddit | Subreddit discussions, AMAs | Subreddit search + Reddit RSS | Daily |
| TikTok | Comments, duets, stitches, hashtags | Hashtag search + comments on brand videos | Daily |
| Instagram | Comments, mentions, story tags | Native notifications + hashtag search | Daily |
| Facebook Groups | Discussions, Q&As, reviews | Group keyword search | Daily |
| Facebook Pages | Comments, reviews, mentions | Page notifications + keyword search | Daily |
| YouTube | Video comments, review videos | Search brand + product names | 2–3x/week |
| Google Reviews | Business reviews | Google Business Profile dashboard | Daily |
| Google Search | Articles, news | Google Alerts on brand keywords | Automated |
| Trustpilot / G2 / Capterra | Product/service reviews | Native dashboards + email alerts | Daily |
| Discord communities | Niche industry discussions | Server-by-server, manual | 2x/week |
| LinkedIn | Posts, mentions (B2B) | LinkedIn search + saved searches | 2x/week |
| Quora | Questions about brand/category | Topic follows + alerts | Weekly |
| Online press | News articles, PR | Google News Alerts | Automated |
| Amazon / Shopee / Etsy | Product reviews | Review tab on listings | 2–3x/week |
### Keywords to Monitor
| Keyword group | Examples |
|---------------|----------|
| Brand name | "[Brand]", "[Brand] review", "[Brand] scam", "[Brand] worth it" |
| Product name | "[Product]", "[Product] price", "[Product] review" |
| Founder name | "[Founder]", "[Founder] who" |
| Competitors | "[Competitor 1]", "[Competitor 2]", "[Competitor] vs [Brand]" |
| Industry | "[Industry keyword]", "[Common industry pain]" |
| Negative phrases | "not good", "disappointed", "scam", "low quality", "false advertising" |
| Positive phrases | "amazing", "recommend", "best ever", "worth it", "loving it" |
---
## Sentiment Analysis
### Sentiment Scale
| Level | Score | Description | Example |
|-------|-------|-------------|---------|
| Very negative | 1 | Outrage, public callout, boycott calls | "Total scam, reporting them to FTC" |
| Negative | 2 | Disappointment, complaint, unfavorable comparison | "Tried it for 3 months, way worse than X" |
| Neutral | 3 | Asking info, comparison, on-the-fence | "Anyone tried [Brand]? Thoughts?" |
| Positive | 4 | Satisfied, recommends, praises | "Been using for 3 months, happy with it" |
| Very positive | 5 | Enthusiastic advocate, brand champion | "Best service ever, told all my friends" |
### Categorization by Topic
| Topic | What to monitor | Meaning |
|-------|-----------------|---------|
| Product / Quality | Reviews, comparisons, feedback | Product improvement |
| Service / Experience | Comments about staff, processes | Operations improvement |
| Pricing | Price comparisons, complaints | Pricing/communication adjustment |
| Marketing / Advertising | Reactions to content, ads | Creative improvement |
| Competitors | Comparisons, switching mentions | Opportunity or threat |
---
## Crisis Detection
### Early Warning Signals
| Level | Signal | Threshold | Action |
|-------|--------|-----------|--------|
| **Green** — Normal | Steady mentions, neutral/positive sentiment | <5 negative mentions/day | Standard monitoring |
| **Yellow** — Watch | Rising negative mentions, 1–2 high-engagement complaint posts | 5–15 negative mentions/day OR 1 post >100 engagements | Increase monitoring frequency, prep response |
| **Orange** — Alert | Negative mentions spreading fast, press picking up | 15–50 negative mentions/day OR press coverage | Activate response workflow, brief leadership |
| **Red** — Crisis | Viral negative, opposition hashtags, revenue impact | >50 negative mentions/day OR trending topic | Full crisis response activation |
### Crisis Response Workflow
#### Step 1 — Identify (within 1 hour)
| Item | What to check |
|------|---------------|
| Origin | Which post/comment started it? Who posted? |
| Spread velocity | How many shares/comments? How fast is it growing? |
| Accuracy | Is the claim accurate? Is there evidence? |
| Impact | Who's affected? Customers, partners, employees? |
#### Step 2 — Respond (within 2–4 hours)
| Situation | Response approach |
|-----------|-------------------|
| Valid complaint | Apologize + acknowledge + concrete fix + timeline |
| Misinformation | Official correction + evidence + calm tone |
| Trolls / defamation | Don't argue publicly + save evidence + report to platform |
| Major crisis | Press statement + founder video + continuous updates |
#### Step 3 — Resolve (1–7 days)
| Item | What to do |
|------|------------|
| Direct resolution | Privately contact the complainant, resolve individually |
| Public update | Communicate progress on main channels |
| Lessons learned | Internal post-mortem, root cause, prevention plan |
| Post-crisis monitoring | Sentiment tracking 2 weeks after, measKe hoach Fullstack Marketing — master skill tong hop chien luoc, noi dung, trien khai, hieu suat, va timeline. Goi cac skill con de hoan thien output.
Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
Lich noi dung thang — len lich dang bai da kenh voi ti le pheu, content pillar, repurposing matrix, va scoring tieu chi.
Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.
Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.