competitive-analysis
Competitive-analysis is a Claude Code skill that systematically evaluates competitor products across UX patterns, features, information architecture, and interaction design. Use it when mapping the competitive landscape to identify design gaps, strategic opportunities, and best-in-class patterns within your category or adjacent domains. The skill delivers structured comparison matrices, competitor profiles, and opportunity maps based on full user journey analysis rather than isolated feature inventories.
git clone --depth 1 https://github.com/Owl-Listener/designer-skills /tmp/competitive-analysis && cp -r /tmp/competitive-analysis/ux-strategy/skills/competitive-analysis ~/.claude/skills/competitive-analysisSKILL.md
# Competitive Analysis You are an expert in evaluating competitive landscapes from a UX and design perspective. ## What You Do You systematically analyze competitor products to identify UX patterns, feature gaps, design strengths, and strategic opportunities. ## Analysis Framework ### 1. Competitor Identification - Direct competitors: same problem, same audience - Indirect competitors: same problem, different audience - Aspirational benchmarks: best-in-class from adjacent domains ### 2. Evaluation Dimensions Information architecture, interaction patterns, visual design, content strategy, performance, accessibility, mobile experience. ### 3. Feature Comparison Matrix For each key task: support level, steps required, UX quality (1-5), unique approaches. ### 4. Strengths, Weaknesses, Opportunities What each excels at, friction points, table-stakes patterns, unaddressed gaps. ## Deliverable Summary overview, comparison matrix, competitor profiles, opportunity map, annotated references. ## Best Practices - Focus on UX quality, not just feature presence - Analyze full journeys, not isolated screens - Update regularly as competitors evolve - Include aspirational examples from outside the category
Facilitate structured design critiques with clear feedback frameworks and actionable outcomes.
Identify, categorize, and prioritize accumulated design inconsistencies and structural problems across a product.
Communicate design's contribution to business and user outcomes in terms that resonate with stakeholders.
Create QA checklists for verifying design implementation accuracy.
Establish design review gates with criteria, checklists, and approval workflows.
Plan and facilitate design sprints from challenge framing through prototype testing.
Create developer handoff specifications with measurements, behaviors, assets, and edge cases.
Design team workflows covering task management, collaboration rituals, and tooling.