creator-program
# ClaudeWave Item Summary **creator-program** guides strategy for long-term creator partnerships focused on content co-creation and brand building for AI and SaaS products. Use when users discuss creator programs, partnerships, collaborations, UGC initiatives, or creator economy topics. It differs from affiliate programs (sales-focused) and influencer marketing (paid promotion-focused), offering frameworks for assessing product fit, selecting incentive models (credits, payment, hybrid, marketplace revenue share), and implementing phased rollouts from planning through optimization with best practices for recruitment and community management.
git clone --depth 1 https://github.com/kostja94/marketing-skills /tmp/creator-program && cp -r /tmp/creator-program/skills/channels/partnerships/creator-program ~/.claude/skills/creator-programSKILL.md
# Channels: Creator Program Guides creator program strategy for AI/SaaS products. Long-term partnerships with creators for content co-creation and brand building. Differs from affiliate (sales focus) and influencer (paid promotion focus). **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and content needs. Identify: 1. **Product type**: AI tool, design tool, CMS, marketplace 2. **Content need**: Tutorials, templates, use cases 3. **Creator target**: Followers, niche, content quality ## Creator vs. Affiliate vs. Influencer | Dimension | Creator Program | Affiliate | Influencer | |-----------|-----------------|-----------|------------| | **Goal** | Brand + content co-creation | Direct sales | Brand exposure | | **Incentive** | Credits, free use, revenue share | Commission | Paid, product | | **Content** | Must use product to create | Links | Influencer original | | **Relationship** | Long-term | Transactional | Flexible | ## Incentive Models | Model | Use | Examples | |-------|-----|----------| | **Credits** | AI tools; cost control | Credit-based AI tools | | **Payment** | High-quality content; budget available | Paid creator programs | | **Hybrid** | Credits + commission, brand partnership | Common for SaaS | | **Marketplace** | Template/plugin sales; revenue share | Design tools, CMS marketplaces | ## Implementation Phases | Phase | Weeks | Tasks | |-------|-------|-------| | **Plan** | 1–2 | Goals, incentives, application form, resources | | **Launch** | 3–4 | Landing page, promotion, tracking | | **Recruit** | 5–8 | Screen applications, outreach, onboarding | | **Co-create** | 9–12 | Content publishing, support, promotion | | **Optimize** | Ongoing | Metrics, feedback, incentive tweaks | ## Best Practices - **Showcase creator work**: Dedicated page; recognize top creators - **Quality over quantity**: 1K+ followers + high content quality for AI tools - **Clear terms**: Content policy, NSFW rules, brand guidelines - **Communication**: Community chat, email; regular updates - **Timeline**: 3–6 months to see results; patience required ## Ecosystem Operations | Principle | Use | |-----------|-----| | **Value for all** | Each participant (creators, content, integrations) gains value—not just the platform | | **Integrations** | Product must integrate with upstream/downstream tools; enables solution bundling | | **Multi-product** | Form solution suites; support partners including you in their stacks | **Creators + community**: Free tools + high-quality creator content; mutual promotion; user-generated quality often exceeds in-house. ## Common Challenges | Challenge | Solution | |-----------|----------| | Content quality | Clear standards; review; suspend non-compliant | | Brand consistency | Guidelines; content review; unified tags | | Measurement | UTM; KPIs: applications, approval rate, content output | | Cost control | Credit model; tier incentives; limit creator count | ## Output Format - **Incentive model** recommendation - **Landing page** elements - **Recruitment** approach - **Phase** timeline - **KPI** framework ## Related Skills - **affiliate-marketing**: Can run both; different goals - **influencer-marketing**: Influencers can join creator program - **employee-generated-content**: Employee content; creator program is external - **affiliate-page-generator**: If creator program has commission component - **landing-page-generator**: Creator program signup page; apply landing page structure
When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.
When the user wants to create, optimize, or audit the API introduction/overview page. Also use when the user mentions "API page," "API landing page," "/api page," "API overview," "developer landing," "API marketing," or "API for developers." Note: API documentation (endpoint reference) lives in docs; use docs-page-generator.
When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing page, use blog-page-generator. For short ad, landing, or email copy, use copywriting.