homepage-generator
The homepage-generator skill guides creation and optimization of main website entry pages, covering structure, messaging, conversion strategy, and SEO. Use it when users request homepage creation, design audits, conversion improvements, or mention related terms like "hero section," "above the fold," or "homepage structure." This skill emphasizes balancing trust-building and conversion with brand positioning, prioritizing organic branded search visibility and first-time visitor clarity over aggressive selling tactics.
git clone --depth 1 https://github.com/kostja94/marketing-skills /tmp/homepage-generator && cp -r /tmp/homepage-generator/skills/pages/brand/home ~/.claude/skills/homepage-generatorSKILL.md
# Pages: Homepage
Guides homepage content, structure, and conversion optimization.
**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
## Homepage Role & Purpose
| Role | Priority | Notes |
|------|----------|-------|
| **Conversion** | Primary | Homepage is a trust machine and conversion engine—not a sales pitch. Most visitors (70–80%) are first-time; they need clarity, credibility, and orientation within 3–5 seconds. Convert through trust-building and guided exploration, not aggressive selling. |
| **Brand** | Primary | First impression, credibility test, orientation center. Answers: Who are you? What do you offer? Why should I care? Brand voice and differentiation live here—see **branding**. |
| **Branded keywords SEO** | Required | Primary SEO goal: rank for brand name so people can find you in SERPs. Branded searches indicate high intent and familiarity; they convert better than non-branded. |
| **Broad/non-branded SEO** | Secondary | Homepage is not the main SEO traffic driver—blog, product pages, and category pages typically carry that. A well-optimized homepage can rank for related non-branded terms as a bonus; do not sacrifice UX or conversion for broad keyword stuffing. |
**Principle**: SEO and CRO work together. Good homepage SEO aligns with user needs; conversion optimization ensures attracted traffic converts. See **landing-page-generator** for single-goal campaign pages (homepage is multi-purpose).
## Initial Assessment
**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and value proposition. See **branding** for brand strategy, positioning, differentiation.
Identify:
1. **Primary goal**: Sign up, demo, purchase, learn more
2. **Audience**: Cold visitors, returning, specific segment
3. **Traffic source**: Organic, paid, referral
## Homepage Structure
| Section | Purpose |
|---------|---------|
| **Hero** | Value proposition, primary CTA, above the fold |
| **Social proof** | Logos, testimonials, metrics; "As Seen In" (press coverage) when applicable; see **customer-stories-page-generator** for case study snippets |
| **Features/Benefits** | What it does, why it matters |
| **Use cases** | Who it's for, how they use it |
| **Objection handling** | FAQ, guarantees, comparisons |
| **Final CTA** | Repeat primary action |
### Common Modules (from website-structure)
Combine as needed: Headline, Subheadline, Primary CTA, Supporting Image/Demo, Benefits Section, Social Proof, Search Box (if applicable), Secondary CTA, Banner. **Navigation**: Horizontal Bar, Dropdown, Hamburger (mobile), Sidebar, Footer; ensure Desktop + Mobile parity. See **hero-generator** for hero design.
## Best Practices
### Value Proposition
- **Clarity**: Visitor understands in 5 seconds
- **Specificity**: Concrete benefit, not vague
- **Differentiation**: Why you, not alternatives — see **branding** for positioning framework
- **Customer language**: Their words, not jargon
- **Avoid "not speaking human"**: Don't over-emphasize brand with vague definitions; communicate in user-friendly ways—if someone searches "AI presentation maker," the answer should be obvious from your headline
### CTA
- One clear primary action (avoid decision paralysis)
- Button copy: value-focused ("Start Free Trial") not generic ("Submit")
- Visible without scrolling
- Repeated at logical points
### Conversion Checklist
- Clear value proposition above the fold
- Single primary CTA; simplified navigation (5–7 menu items)
- Immediate social proof (reviews, trust badges, media logos)
- Mobile-first, fast-loading design
### Visual & Aesthetics
- **Frontend aesthetics**: For distinctive typography, motion, spatial composition, backgrounds—see **brand-visual-generator** Frontend Aesthetics
### SEO
**Branded keywords first**: Title and meta should include brand name; ensure homepage ranks for "[Brand Name]" so users can find the official site. See **brand-protection** when impersonation risk exists—place "Official website: [domain]" above fold or in hero.
- **Title tag** (50–60 chars): Brand name + primary keyword; e.g. "Canva – Free Website Builder"
- **Meta description** (150–160 chars): CTA + secondary keywords; engaging to encourage clicks
- **H1**: Value proposition or primary headline; one per page; include primary keyword naturally
- **Body**: Primary keyword in first 100 words; secondary keywords in H2–H6 and body
- Logical H2–H6 structure for scannability and LLM/AI Overview visibility
**Schema**: Add **Organization + WebSite** JSON-LD on homepage (or in root layout for site-wide). Organization establishes brand entity; WebSite enables sitelinks searchbox. Do not put Organization only on About page—About uses AboutPage schema. See **schema-markup**, **entity-seo**.
## Output Format
- **Structure** outline (sections)
- **Hero** copy options (headline, subheadline, CTA)
- **Key sections** content suggestions
- **SEO** metadata (title, description, H1)
- **Conversion** checklist
## Related Skills
- **branding**: Brand strategy, value prop, differentiation; homepage implements brand voice
- **brand-protection**: "Official website" placement when impersonation risk exists
- **landing-page-generator**: For single-goal campaign pages (affiliate signup, lead capture); homepage is multi-purpose
- **pricing-page-generator**: Homepage often links to pricing
- **features-page-generator**: Features section or link to features page
- **press-coverage-page-generator**: "As Seen In" section (logo strip) when coverage exists; full page links from homepage
- **customer-stories-page-generator**: Testimonials, case study snippets for social proof section
- **schema-markup, entity-seo**: Organization + WebSite schema placement (homepage or root layout)
- **When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.
When the user wants to create, optimize, or audit the API introduction/overview page. Also use when the user mentions "API page," "API landing page," "/api page," "API overview," "developer landing," "API marketing," or "API for developers." Note: API documentation (endpoint reference) lives in docs; use docs-page-generator.
When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing page, use blog-page-generator. For short ad, landing, or email copy, use copywriting.