influencer-marketing
This influencer marketing skill guides strategy for AI and SaaS products by identifying appropriate influencer tiers, platforms, and cooperation models tailored to specific goals like brand awareness or conversion. Use it when planning influencer campaigns, evaluating creator partnerships, or optimizing outreach for channels like Instagram, TikTok, YouTube, or LinkedIn.
git clone --depth 1 https://github.com/kostja94/marketing-skills /tmp/influencer-marketing && cp -r /tmp/influencer-marketing/skills/channels/partnerships/influencer-marketing ~/.claude/skills/influencer-marketingSKILL.md
# Channels: Influencer Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and brand voice. Identify: 1. **Goal**: Brand awareness, trust, or direct conversion 2. **Platform**: Instagram, TikTok, YouTube, LinkedIn 3. **Target**: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+) ## Influencer vs. Affiliate vs. Creator | Dimension | Influencer | Affiliate | Creator Program | |-----------|------------|-----------|-----------------| | **Goal** | Brand exposure, trust | Direct sales | Content co-creation | | **Incentive** | Paid, product exchange | Commission | Credits, free use | | **Content** | Influencer original | Links sufficient | Must use product | | **Relationship** | Short or long-term | Transactional | Long-term | ## Influencer Types by Platform | Platform | Best For | Audience | |----------|----------|----------| | **Instagram** | Visual, lifestyle | 25–34 | | **TikTok** | Viral, short-form | Under 24 | | **YouTube** | Reviews, tutorials | 18–24 | | **LinkedIn** | B2B, professional | Professionals | ## Discovery & Screening - **Platform search**: Search by brand/industry terms; check competitors - **Tools**: Stormy.ai, Upfluence, Passionfroot - **Form**: Application form on site for interested creators **Screening**: Engagement rate > follower count; avoid fake followers; content style match. ## Cooperation Models | Model | Use | |-------|-----| | **Product exchange** | Low cost; testing; requires influencer interest | | **Commission (affiliate)** | Lower risk; CPS; hybrid with flat fee common | | **Paid promotion** | Direct payment; quick exposure | | **Long-term partnership** | Brand ambassador; sustained relationship | ## Content Strategy - **Forms**: Shoutout, review, favorites, tutorial, placement - **Creative freedom**: Avoid overly scripted; authenticity drives trust - **Cross-platform**: Repurpose for website, ads, email - **Publishing**: Multiple drops; align with target market hours ## Best Practices - **Payment**: PayPal; prepay + final payment after publish - **Contract**: Clear dates, review process, deliverables - **Content review**: Brand guidance without over-control - **Disclosure**: FTC/ASA compliant; disclose paid partnerships ## Output Format - **Platform** and tier selection - **Discovery** approach - **Cooperation** model - **Content** brief - **Tracking** plan ## Related Skills - **affiliate-marketing**: Influencers can be affiliates (hybrid model) - **creator-program**: Long-term creator partnerships - **employee-generated-content**: Internal employee content; influencer is external - **affiliate-page-generator**: Commission structure if hybrid
When the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.
When the user wants to create, optimize, or audit the API introduction/overview page. Also use when the user mentions "API page," "API landing page," "/api page," "API overview," "developer landing," "API marketing," or "API for developers." Note: API documentation (endpoint reference) lives in docs; use docs-page-generator.
When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing page, use blog-page-generator. For short ad, landing, or email copy, use copywriting.