media-kit-page-generator
The media-kit-page-generator skill creates and optimizes media kit and press pages that provide journalists with self-service brand assets, company information, and key contacts. Use this skill when building or improving a media kit, press kit, or press resources page, or when the user mentions related terms like brand assets, logo downloads, or press resources. It differs from press coverage aggregation by focusing on providing assets and company information rather than collecting third-party mentions.
git clone --depth 1 https://github.com/kostja94/marketing-skills /tmp/media-kit-page-generator && cp -r /tmp/media-kit-page-generator/skills/pages/marketing/media-kit ~/.claude/skills/media-kit-page-generatorSKILL.md
# Pages: Media Kit
Guides media kit and press page content, structure, and accessibility for journalists. Media kits provide self-service brand assets; consistent presentation builds trust (companies with strong guidelines are 20% more valuable). **Distinct from press-coverage-page-generator**: Media kit = assets for journalists; press coverage = aggregation of third-party mentions for visitor trust.
**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
## Initial Assessment
**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for company story, metrics, key messages, and Section 12 (Visual Identity).
Identify:
1. **Audience**: Journalists, bloggers, analysts
2. **Update frequency**: Before launches, events, announcements
3. **Assets**: Logos, brand guidelines, favicon, photos, videos
## Best Practices
### Essential Elements
**Evergreen content:**
- Company overview (background, mission, origin)
- Key team bios and headshots
- High-res logos (multiple sizes, light/dark backgrounds, transparent PNG)
- Brand guidelines document (typography, colors, logo usage)
- Key statistics (customers, growth, metrics)
**Regularly updated:**
- Recent press releases
- Product photos and video clips
- Link to press coverage page (or "As Seen In" section) for media mentions
- Contact for press inquiries
**Note**: Press coverage (third-party mentions) is often a separate page or section. See **press-coverage-page-generator** for aggregating "As Seen In" / "In the News" content.
### Logo Assets (per Alignify-style media kit)
| Asset | Format | Use |
|-------|--------|-----|
| **Main logo** | PNG, SVG; light and dark bg | Primary branding |
| **Icon** | PNG; light and dark bg | Favicon, social, compact use |
| **Brand pattern** | PNG | Visual identity element |
| **Brand guidelines** | PDF or PNG | Typography, colors, usage rules |
### Usage Guidelines
**Allowed**: Media coverage, blog posts, social sharing, product comparisons, educational use. Assets free to download without additional authorization.
**Requirements**: Maintain logo proportions and colors; ensure adequate white space; do not use in contexts that harm brand. For commercial or special use, contact for authorization.
### Media Assets
| Asset | Format |
|-------|--------|
| **Logos** | PNG (transparent), SVG; horizontal and square |
| **Photos** | High-res; horizontal for web, square for social |
| **Videos** | Product demos, interviews |
| **Credits** | Photo credits, usage rights |
### Structure
- **Dedicated page**: Press/Media section on website
- **Self-service**: Journalists find what they need without emailing
- **Concise**: 3-4 pages typical; each element adds value
- **Downloadable**: ZIP or individual asset downloads
### Timing
- **Update before**: Launches, events, announcements
- **Keep current**: Stale info damages credibility
### Placement
- **Discoverable**: Link in footer, About, or dedicated Press section
- **Clear label**: "Press," "Media Kit," "For Journalists"
## Output Format
- **Structure** outline
- **Asset** checklist (logos, brand guidelines, favicon, photos, bios)
- **Copy** for company overview
- **Usage guidelines** (allowed, requirements)
- **Contact** for press inquiries
- **SEO**: Often noindex; or index for "company name press" queries
## Related Skills
- **press-coverage-page-generator**: Aggregation of third-party coverage ("As Seen In"); media kit can link to it; distinct (media kit = assets for journalists; press coverage = social proof for visitors)
- **about-page-generator**: Media kit extends About for press
- **contact-page-generator**: Press contact info
- **customer-stories-page-generator**: Press may reference case studies
- **logo-generator**: Logo assets, placement rules; media kit hosts logo files
- **favicon-generator**: Favicon for browser/app; media kit can link or include
- **brand-visual-generator**: Typography, colors, spacing; brand guidelines document
- **indexing**: noindex vs. index for press page
- **directory-submission**: Media kit required for Product Hunt and directory submissionsWhen the user wants to create, optimize, or audit About page content. Also use when the user mentions "about page," "about us," "company story," "our team," "about section," "company overview," "brand story," "team page," or "who we are." For sitewide page planning, use website-structure.
When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.
When the user wants to create, optimize, or audit affiliate program page content. Also use when the user mentions "affiliate program," "affiliate page," "partner program," "referral program page," "affiliate landing," "partner landing," "commission page," or "affiliate signup." For affiliate program strategy, use affiliate-marketing.
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
When the user wants to create, optimize, or audit alternatives or comparison content (page or blog article). Also use when the user mentions "alternatives page," "alternatives listicle," "X alternatives," "competitor comparison," "vs page," "compare page," "best alternatives to X," "switch from X," "competitor brand traffic," "brand keyword ads," or "intercept competitor search." For competitor research, use competitor-research.
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.
When the user wants to create, optimize, or audit the API introduction/overview page. Also use when the user mentions "API page," "API landing page," "/api page," "API overview," "developer landing," "API marketing," or "API for developers." Note: API documentation (endpoint reference) lives in docs; use docs-page-generator.
When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing page, use blog-page-generator. For short ad, landing, or email copy, use copywriting.