tab-accordion
The tab-accordion skill guides implementation of tab and accordion components for organizing content into collapsible or tabbed sections. Use this when users need to add or optimize expandable content layouts, such as FAQ accordions, how-to step tabs, or disclosure widgets, to reduce vertical scrolling while maintaining SEO-friendly indexing of hidden content.
git clone --depth 1 https://github.com/kostja94/marketing-skills /tmp/tab-accordion && cp -r /tmp/tab-accordion/skills/components/content/tab-accordion ~/.claude/skills/tab-accordionSKILL.md
# Components: Tab & Accordion Guides tab and accordion implementation for organizing content without excessive vertical space. Two layout patterns: **vertical accordion** (FAQ-style, stacked) and **horizontal tabs** (how-to style, side-by-side). Both improve UX by reducing scroll; SEO impact depends on implementation and content placement. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Layout Patterns | Pattern | Layout | Best for | Example | |---------|--------|----------|---------| | **Vertical accordion** | Stacked; expand/collapse one at a time | FAQ, Q&A, long lists, objection handling | "How do I return?" → answer below | | **Horizontal tabs** | Side-by-side labels; one panel visible | How-to steps, product specs, pricing tiers, comparisons | "Step 1 \| Step 2 \| Step 3" or **short action labels** (see **howto-section-generator**—labels should match H2 intent, not contradict a fixed “N steps” title) | **Mobile**: Vertical accordion works well on small screens (natural scroll). Horizontal tabs can feel cramped—consider accordion, dropdown, or full-width tab bar that scrolls. ## SEO: Is It Friendly? **Google's position**: Google indexes and ranks content inside tabs and accordions fully; hidden content receives full weight (confirmed since 2016 mobile-first indexing). Gary Illyes: "we index the content, its weight is fully considered for ranking." **Practical nuance**: Some tests show always-visible content outperforms hidden content in rankings. Reserve tabs/accordions for **secondary** content; place primary, keyword-critical content in visible areas. | Content type | Placement | |--------------|-----------| | **Primary / ranking-focused** | Visible above fold; not hidden | | **Secondary / supporting** | Tabs, accordions acceptable | | **FAQ answers** | Accordion OK; first item expanded by default; see **faq-page-generator** | ### Indexing Requirements **Content must be in the DOM on page load.** Google does not simulate user clicks; it cannot "click" tabs to discover content. | Implementation | Indexed? | |----------------|----------| | All tab content in HTML at load | ✅ Yes | | Content loaded via AJAX on tab click | ❌ No | **Recommendation**: Server-render all tab content in the initial HTML; use CSS/JS only to show/hide. Prefer `<details>`/`<summary>` or equivalent server-rendered markup. See **rendering-strategies** for SSR, SSG, CSR and crawler visibility. ### Horizontal Tabs: More Tabs, More Content? **Technically**: Yes—if all content is in the DOM at load, more tabs = more indexable content. Mobile-first indexing gives full weight to tabbed content in HTML. **Strategically**: Not always. **Signal dilution** occurs when many tabs = many different topics on one page. Google may struggle to understand which query the page should rank for; topical authority and keyword focus get spread thin. | Scenario | Use tabs? | Alternative | |----------|-----------|-------------| | **Same topic** (How-to Step 1/2/3; product specs: dimensions, materials, shipping) | ✅ Yes | — | | **Different topics** (Service A, Service B, Portfolio, Blog) | ❌ No | Separate URLs per topic; see **content-strategy** for pillar/cluster | **When many horizontal tabs work**: All tabs semantically related to one query (e.g., one how-to, one product). **When to use separate pages**: Each tab is a distinct topic deserving its own URL, crawl, and ranking opportunity. ## Implementation ### Native HTML (Recommended) Use `<details>` and `<summary>`—no JavaScript required; accessible; crawlable. ```html <details open> <summary>First question (expanded by default)</summary> <p>Answer content here.</p> </details> <details> <summary>Second question</summary> <p>Answer content here.</p> </details> ``` - **First tab/accordion**: Add `open` attribute so it's expanded by default - **`<summary>`**: Must be first child of `<details>`; acts as toggle - **Progressive enhancement**: Style with CSS; add JS only if needed (e.g., close others when one opens) ### JavaScript-Dependent Tabs If using JS-only tabs: **ensure all tab content is in the DOM at page load**, not loaded via AJAX on click. Google does not simulate tab clicks. Prefer `<details>`/`<summary>` or server-rendered HTML. See **rendering-strategies**. ### Avoid - Content loaded only after user click (AJAX, lazy-loaded via fetch)—crawlers will not index it - `display: none` or `visibility: hidden` for primary content—Google may treat differently - Many tabs with unrelated topics on one page—causes signal dilution; use separate URLs instead ## Content Best Practices | Practice | Purpose | |----------|---------| | **First item expanded** | Ensures primary content visible on load; better for SEO and UX | | **Descriptive headers** | `<summary>` / tab labels should clearly describe content; include keywords naturally | | **Logical structure** | H2/H3 for sections; supports snippet extraction; see **featured-snippet** | | **Answer-first** | For FAQ: 40–60 words direct answer; then detail; see **faq-page-generator** | ## Use Cases | Use case | Format | Layout | Notes | |----------|--------|--------|-------| | **FAQ** | Accordion | Vertical | FAQPage schema; first Q expanded; see **faq-page-generator** | | **How-to steps** | Tabs | Horizontal | Numbered “Step *n*” or descriptive tab titles; sequential flow; same step count as section H2 if the H2 uses a number (**howto-section-generator**) | | **Product specs** | Tabs | Horizontal | Dimensions, materials, shipping—secondary to hero | | **Long guides** | Accordion | Vertical | Collapsible sections; see **toc-generator** | | **Pricing tiers** | Tabs | Horizontal | Compare plans; primary CTA visible | | **Objection handling** | Accordion | Vertical | "What about X?"—supporting conversion | ## Schema & Rich
When the user wants to analyze Google Search Console data, use the GSC API, or interpret search performance. Also use when the user mentions "GSC," "Search Console," "indexing report," "Core Web Vitals," "Enhancements," "Insights report," "search performance," "search queries," "search performance report," "URL inspection," "impressions," "CTR," "average position," "index coverage," "GSC data analysis," "Search Console API," or "searchanalytics.query." When the user wants to rewrite title tags (not only report on them), use title-tag. For meta description rewrites, use meta-description.
When the user wants to build an SEO data analysis system, monitor indexing/traffic/keywords/backlinks, or set up benchmarks. Also use when the user mentions "SEO data analysis," "SEO monitoring," "article database," "traffic benchmark," "penalty recovery," "SEO work document," "SEO dashboard," "keyword tracking," "ranking monitoring," "indexing report," or "backlink monitoring." For GSC API, use google-search-console.
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic," "direct traffic," "UTM parameters," "traffic attribution," "channel attribution," "attribution optimization," "channel analysis," "traffic analysis," "traffic diversification," "natural traffic benchmark," or "organic vs paid traffic." For GA4 setup, use analytics-tracking.
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.
When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia," "Quora," "Reddit community," "community building," "forum marketing," or "community invite." For Reddit copy, use reddit-posts. For strategy, use integrated-marketing.
When the user wants to submit a product or app to directories, curated lists, launch platforms, or app stores—and needs ready-to-paste copy per platform. Reads project-context.md when present. Also use when the user mentions "directory submission," "get listed," "app store listing," "submit to directories," "curated list," "best tools list," "Taaft," "Product Hunt," "directory ads," "newsletter feature," "directory campaign," "tailor description per platform," "Shopify App Store," "Chrome Web Store," "navigation site," or "product directory." For Product Hunt launch day tactics (hunter, first comment, timing), use product-hunt-launch. For full 0→1 channel planning, use cold-start-strategy.
When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission.