amazon-negative-keywords

# Amazon Negative Keywords 🚫

Strategic negative keyword management for Amazon PPC. Eliminate waste, improve ACoS, and maximize advertising efficiency.

## Installation

```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-negative-keywords -g
```

## Usage Examples

**Search term analysis and negative keyword identification:**
```
"Analyze my search terms and identify negative keywords - I'm seeing too much wasted spend on irrelevant clicks"
```

**Campaign waste reduction strategy:**
```
"My Amazon PPC campaigns have 40% ACoS but lots of irrelevant traffic - help me create a negative keyword strategy"
```

**Savings estimation and optimization:**
```
"Calculate potential savings from negative keyword optimization across my 15 Amazon PPC campaigns"
```

## Core Capabilities

### 1. Search Term Analysis & Waste Identification
- Comprehensive search term report analysis and performance evaluation
- Irrelevant traffic identification and click waste quantification
- Conversion pattern analysis and keyword performance segmentation
- Cost savings opportunity assessment and ROI impact calculation

### 2. Strategic Negative Keyword Development
- Multi-tier negative keyword strategy development and implementation planning
- Match type optimization and negative keyword list management
- Campaign-level and account-level negative keyword strategy coordination
- Competitive negative keyword analysis and market positioning protection

### 3. Automated Management & Performance Tracking
- Systematic negative keyword addition and management workflows
- Performance impact measurement and savings validation
- Ongoing optimization and refinement processes
- Cross-campaign negative keyword synchronization and scaling strategies

## How It Works

### Step 1: Search Term Analysis & Waste Assessment
*Comprehensive analysis of search term performance and waste identification*

Analyze search term data to identify optimization opportunities:
- Review search term reports across all campaigns to identify low-performing and irrelevant queries
- Analyze conversion patterns, ACoS performance, and traffic quality to quantify wasted spend
- Identify keyword themes and patterns that consistently underperform or attract wrong audience
- Calculate potential savings and ROI impact from negative keyword implementation

### Step 2: Strategic Negative Keyword Implementation
*Systematic negative keyword strategy development and deployment*

Develop and implement comprehensive negative keyword strategy:
- Create tiered negative keyword lists based on relevance levels and performance data
- Implement campaign-level and ad group-level negative keywords with appropriate match types
- Establish account-level negative keyword lists for universal waste prevention
- Coordinate negative keyword strategy across multiple campaigns for maximum efficiency

### Step 3: Performance Monitoring & Continuous Optimization
*Ongoing negative keyword management and performance tracking*

Monitor and refine negative keyword performance:
- Track performance improvements and cost savings from negative keyword implementation
- Continuously analyze new search terms and add relevant negative keywords to prevent waste
- Optimize negative keyword match types and expand lists based on performance data
- Establish automated workflows for ongoing negative keyword management and optimization

## Output Format

```
## Amazon Negative Keywords Optimization Report
**Account:** [Account Name] | **Analysis Period:** [Date Range] | **Campaigns:** [Number] | **Potential Savings:** $[Amount]/month

### Search Term Performance Analysis

**Overall Traffic Quality Assessment:**
- **Total Search Terms:** [X,XXX] unique terms analyzed
- **Relevant Terms:** [X,XXX] ([X]%) - Converting or showing purchase intent
- **Irrelevant Terms:** [X,XXX] ([X]%) - No relevance to products/brand
- **Wasted Terms:** [XXX] ([X]%) - High spend, zero conversions, poor relevance
- **Current Waste:** $[Amount] monthly spend on irrelevant/non-converting terms

**Cost Impact Analysis:**
- **Total Monthly Ad Spend:** $[Amount]
- **Wasted Spend:** $[Amount] ([X]% of total spend)
- **Average CPC on Waste:** $[X.XX] (vs $[Y.YY] on relevant terms)
- **Potential Monthly Savings:** $[Amount] ([X]% improvement opportunity)

### Negative Keyword Identification & Categorization

**Tier 1: High-Priority Negative Keywords (Immediate Implementation)**

**Category 1: Completely Irrelevant Terms**
| Search Term | Impressions | Clicks | Spend | Conversions | Reason for Negative |
|-------------|-------------|--------|-------|-------------|-------------------|
| [irrelevant term 1] | [X,XXX] | [XXX] | $[XXX] | 0 | No product relevance |
| [irrelevant term 2] | [X,XXX] | [XXX] | $[XXX] | 0 | Wrong category |
| [irrelevant term 3] | [X,XXX] | [XXX] | $[XXX] | 0 | Different use case |

**Category 2: Wrong Intent/Audience**
| Search Term | Clicks | Spend | CVR | ACoS | Issue |
|-------------|--------|-------|-----|------|-------|
| [wrong intent 1] | [XXX] | $[XXX] | 0.1% | N/A | Information seeking |
| [wrong intent 2] | [XXX] | $[XXX] | 0.2% | N/A | Price comparison only |
| [wrong intent 3] | [XXX] | $[XXX] | 0.0% | N/A | Academic research |

**Category 3: Competitor/Brand Protection**
| Search Term | Impressions | Clicks | Spend | Strategy |
|-------------|-------------|--------|-------|----------|
| [competitor brand] + [product] | [X,XXX] | [XXX] | $[XXX] | Protect brand positioning |
| [other competitor] + [category] | [XXX] | [XX] | $[XXX] | Avoid wrong associations |

**Tier 2: Medium-Priority Negative Keywords (Performance-Based)**

**Low-Converting Product Variations:**
- Terms for products you don't sell but are in related categories
- Size/color/style variations not in your catalog
- Price range terms outside your market segment
- Geographic terms for areas you don't serve

**Quality and Condition Terms:**
- "Free" + product terms (if you don't offer free items)
- "Cheap" + product terms (i