gtm-motions
This Claude Code skill helps identify optimal go-to-market strategies by analyzing seven distinct motion types: Inbound Marketing, Outbound Sales, Paid Digital Advertising, Community Marketing, Partner Marketing, Account-Based Marketing (ABM), and Product-Led Growth (PLG). Use it when selecting marketing channels, choosing between inbound versus outbound approaches, building a GTM toolkit, evaluating sales motions, or planning integrated multi-channel campaigns.
git clone --depth 1 https://github.com/phuryn/pm-skills /tmp/gtm-motions && cp -r /tmp/gtm-motions/pm-go-to-market/skills/gtm-motions ~/.claude/skills/gtm-motionsSKILL.md
# GTM Motions ## Overview Identify and evaluate the best go-to-market motions for your product. This skill analyzes seven proven GTM approaches with specific tools and tactics to help you build a balanced acquisition strategy. ## When to Use - Selecting marketing channels for your product - Choosing between inbound vs outbound strategy - Building your GTM toolkit and tech stack - Evaluating PLG vs traditional sales motion - Planning cross-channel marketing campaigns ## The 7 GTM Motions ### 1. Inbound Marketing Attract customers through valuable content and thought leadership. - **Tools**: LinkedIn, SEMRush, Grammarly, HubSpot, Airtable - **Tactics**: Blog content, webinars, whitepapers, SEO, email nurture sequences - **Best For**: B2B SaaS, technical products, long sales cycles - **Strength**: Builds brand authority and attracts high-intent prospects - **Challenge**: Requires consistent content creation; slower to show results ### 2. Outbound Sales Proactively reach target prospects through direct engagement. - **Tools**: LinkedIn Sales Navigator, ZoomInfo, Lemlist, Apollo, Hunter - **Tactics**: Cold email campaigns, LinkedIn outreach, phone prospecting, personalized demos - **Best For**: Enterprise sales, high-value contracts, niche markets - **Strength**: Predictable pipeline generation; control over target selection - **Challenge**: Low response rates; resource-intensive; requires skilled sales team ### 3. Paid Digital Advertising Reach target audiences through paid channels with precision targeting. - **Tools**: Google Ads, Meta Ads, LinkedIn Ads, Newswire, Retargeting platforms - **Tactics**: Search ads, display advertising, social ads, video advertising, retargeting - **Best For**: Products with clear target demographics, competitive keywords - **Strength**: Fast results; scalable; measurable ROI; precise targeting - **Challenge**: Can be expensive; requires continuous optimization; competitive ### 4. Community Marketing Build engaged communities where customers help each other and spread the word. - **Tools**: Slack, Reddit, Discord, Circle, Mighty Networks, WhatsApp - **Tactics**: Community forums, user groups, events, mentorship, ambassador programs - **Best For**: Developer products, communities of practice, loyal user bases - **Strength**: Builds loyalty; organic word-of-mouth; valuable feedback; low CAC - **Challenge**: Requires active moderation; time to build critical mass ### 5. Partner Marketing Leverage partner networks to co-market and reach new audiences. - **Tools**: Miro, AWS Startups, Oracle Partners, Stripe, Shopify App Store - **Tactics**: Partner integrations, co-marketing agreements, channel partnerships, resellers - **Best For**: Complementary products, platform ecosystems, expanding market reach - **Strength**: Access to established customer bases; shared costs; credibility - **Challenge**: Partner alignment; revenue sharing; dependency on partners ### 6. Account-Based Marketing (ABM) Treat high-value accounts as individual markets with personalized campaigns. - **Tools**: Pipedrive, Hunter, Clay, 6sense, Terminus, Demandbase - **Tactics**: Personalized messaging, account-targeted content, coordinated sales/marketing - **Best For**: Enterprise deals, limited target accounts, high deal values - **Strength**: Higher conversion rates; larger deal sizes; strong sales-marketing alignment - **Challenge**: Requires detailed account research; resource intensive; not scalable to SMB ### 7. Product-Led Growth (PLG) Drive adoption through the product experience itself with minimal sales friction. - **Tools**: Hotjar, Amplitude, Sentry, PostHog, Intercom, Appcues - **Tactics**: Free trials, freemium models, in-app onboarding, self-serve demos, product analytics - **Best For**: Self-service products, SMB market, low ACV, viral potential - **Strength**: Low CAC; aligns product and growth; strong PMF signals; scalable - **Challenge**: Requires excellent product experience; lower price points; longer ROI ## How It Works ### Step 1: Understand Your Product Define product characteristics: - Price point and ACV (contract value) - Sales cycle length - Buyer type and decision-making process - Product complexity and learning curve - Target market size and concentration ### Step 2: Evaluate Market Conditions Assess your market dynamics: - Competitive intensity of your keywords/channels - Target audience location and accessibility - Budget availability for paid channels - Your team size and capabilities - Timeline to revenue generation ### Step 3: Score Each Motion Rate fit for your product (1-10 scale): - Inbound: Content creation capability, brand building timeline - Outbound: Prospect list availability, sales team capacity - Paid: Budget flexibility, target audience clarity, conversion potential - Community: Existing communities, product network effects - Partners: Complementary products, channel availability - ABM: Deal size and account concentration - PLG: Product trial-ability, pricing flexibility ### Step 4: Design Motion Stack Select and prioritize 2-4 motions to execute: - Primary motion (highest potential for your business) - Secondary motions (complementary acquisition channels) - Motion sequencing (which to start first) - Resource allocation across channels ### Step 5: Build Execution Plan Create 90-day implementation roadmap: - Quick wins and early validation - Team and tool requirements - Success metrics for each motion - Optimization and scaling strategy - Budget and resource allocation ## Input Format Use $ARGUMENTS to pass: - Product description and positioning - Target customer profile and market - Price point and sales cycle - Team size and capabilities - Budget and timeline constraints - Existing channels or data ## Output A comprehensive GTM motions analysis including: - Scoring of all 7 motions for your product - Recommended motion stack (primary and secondary) - Tool recommendations for each motion - 90-day execution plan with milestones - Re
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