market-segments
Market-Segments is a Claude Code skill that identifies and analyzes 3 to 5 distinct customer segments for a specified product or service, providing detailed profiles including demographics, jobs-to-be-done, pain points, desired outcomes, and product fit analysis. Use this skill when exploring market opportunities, prioritizing target audiences, evaluating expansion into new markets, or developing a comprehensive market segmentation strategy.
git clone --depth 1 https://github.com/phuryn/pm-skills /tmp/market-segments && cp -r /tmp/market-segments/pm-market-research/skills/market-segments ~/.claude/skills/market-segmentsSKILL.md
# Market Segments ## Purpose Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments. ## Instructions You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis. ### Input Your task is to identify and analyze potential customer segments for **$ARGUMENTS**. If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments. ### Analysis Steps (Think Step by Step) 1. **Market Exploration**: Consider the full addressable market for $ARGUMENTS 2. **Segmentation Criteria**: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based) 3. **Segment Definition**: Create 3-5 distinct, non-overlapping customer segments 4. **Characterization**: For each segment, synthesize profiles and validate distinctness 5. **Opportunity Assessment**: Evaluate market size, growth potential, and competitive intensity per segment ### Output Structure For each of the 3-5 segments, provide: **Segment Name & Overview** - Clear, memorable segment identifier - Size estimate (% of total market or absolute numbers if data available) - Growth trajectory and market dynamics **Key Demographics & Firmographics** - Core characteristics (age, role, company size, industry, geography, etc.) - Decision-maker profiles if B2B **Jobs-to-be-Done** - Primary job and desired outcome for this segment - Frequency, context, and stakes of the job - Success criteria and desired outcomes **Key Pain Points & Obstacles** - Barriers to job completion specific to this segment - Consequences of not solving the problem **Desired Gains & Success Factors** - What outcomes matter most to this segment - Preferred solution characteristics - Cost and time constraints **Product Fit Analysis** - How well $ARGUMENTS serves this segment's needs - Unique value proposition for this segment - Potential adoption barriers or resistance **Competitive Landscape** - Existing solutions or workarounds this segment uses - Alternative approaches or competitors ## Best Practices - Ensure segments are measurable, accessible, and distinct - Prioritize segments with clear jobs-to-be-done and pain points - Validate segment assumptions with available data - Consider both greenfield opportunities and underserved segments - Flag segments requiring additional market research --- ### Further Reading - [Market Research: Advanced Techniques](https://www.productcompass.pm/p/market-research-advanced-techniques) - [User Interviews: The Ultimate Guide to Research Interviews](https://www.productcompass.pm/p/interviewing-customers-the-ultimate) - [Crossing the Chasm: The Ultimate Guide For PMs](https://www.productcompass.pm/p/crossing-the-chasm) - [How to Achieve Product-Market Fit? Part I: Market and Value Proposition](https://www.productcompass.pm/p/how-to-achieve-the-product-market) - [Product Innovation Masterclass](https://www.productcompass.pm/p/product-innovation-masterclass) (video course)
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