seedance-course-promo

# Course Promo — Educational Product Video Prompts

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## Seedance 2.0 Input Specifications

Seedance 2.0 accepts multi-modal inputs and produces short-form cinematic video output. Before writing any prompt, confirm the assets available:

**Image inputs** — up to 9 images
- Reference the first image as `@material[image1]`, second as `@material[image2]`, and so on
- Use for: instructor headshots, course mockups, student result screenshots, before/after photos, slide previews, community screenshots, device mockups showing the course platform

**Video inputs** — up to 3 short video clips
- Reference as `@material[video1]`, `@material[video2]`, `@material[video3]`
- Use for: existing testimonial clips, talking-head snippets, screen recordings of the course interface, b-roll of the instructor in action

**Audio inputs** — up to 3 audio files
- Reference as `@material[audio1]`, `@material[audio2]`, `@material[audio3]`
- Use for: background music track, voiceover narration, sound effects layer

**Output specs**
- Duration: 4–15 seconds per generation
- Resolution: 720p
- Aspect ratios: 9:16 (Reels/TikTok/Shorts), 16:9 (YouTube/Webinar landing), 1:1 (Feed)
- Chaining multiple generations creates a full 30–90 second promo sequence

**Prompt length sweet spot:** 120–250 words per generation. Too short = generic output. Too long = model ignores later instructions.

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## Asset Checklist Before Writing Any Prompt

Before generating a prompt, answer these questions:

- [ ] What is the course/program name and price point?
- [ ] What is the primary platform (Instagram, YouTube, Facebook, email)?
- [ ] What is the video duration target?
- [ ] What assets are available? (List all images, videos, audio files with their @material tags)
- [ ] Who is the target student? (One sentence description of their current painful state)
- [ ] What is the single transformation promise? (One sentence: "Go from X to Y in Z time")
- [ ] What is the CTA action? (Register, buy, apply, watch, join — pick one)
- [ ] Is there a deadline or urgency element? (Enrollment closing, live event date, bonus expiring)

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## Philosophy

Every course promo follows one arc:

`Hook (tension/curiosity) → Evidence (authority/social proof) → Transformation (the future state) → CTA (one clear next step)`

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## 2-Second Hook Patterns

The hook is the first 2 seconds of the video. It must work without sound. Design it visually before writing anything else.

| Hook Pattern | Visual Signal | Emotional Mechanism | Best For |
|---|---|---|---|
| **The Knowledge Gap** | Split screen: wrong way (frustrated, messy desk, error screen) vs. right way (clean, confident, results visible) | Curiosity + mild anxiety relief | Skill-based courses, coding, design, marketing |
| **The Transformation Promise** | Single subject, before posture vs. after posture in rapid cut — slouched scrolling phone → standing confident, phone showing income notification | Hope + aspiration | Coaching programs, fitness, business, mindset |
| **The Exclusive Access** | Camera slowly pushes through a half-open door into a warmly lit room with a whiteboard full of insider frameworks — the viewer is being let in | Intrigue + belonging | Masterclasses, premium memberships, inner circles |
| **The Social Proof Flash** | Rapid montage of 4–6 results cards or testimonial stills, each on screen for 12 frames — too fast to read fully but pattern-registers as "many people succeeded" | FOMO + credibility | Established courses with a results library |
| **The Authority Reveal** | Close-up of hands writing a key framework on paper or whiteboard, camera slowly pulls back to reveal the instructor's confident face | Respect + curiosity | Expert-led programs, consulting, high-ticket coaching |
| **The Relatable Struggle** | Single frame of a person staring at a blinking cursor, overflowing inbox, or blank spreadsheet — paused in the moment before the breakthrough | Empathy + identification | Any course solving a specific frustrating problem |

**Hook construction rule:** Write the hook shot description first. If you cannot describe it in one sentence that would make sense to a stranger, it is not specific enough.

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## Visual Style Templates

### Template A — The Classroom Cinematic

**Mood:** Warm, expert, aspirational. Feels like a premium Netflix documentary about a genius teacher.

**Core visual grammar:**
- Deep focus on the instructor, soft bokeh on background bookshelves or whiteboards
- Color grade: warm tones, slightly desaturated highlights, rich shadow detail (not crushed blacks)
- Camera movement: slow push-in on instructor face during key points; static wide during environment reveals
- Text overlays: clean serif or geometric sans, large single words, white with subtle drop shadow
- Transitions: hard cuts within sequences, slow dissolves between sections

**When to use:** High-ticket coaching (>$1,000), professional skill courses (law, finance, medicine), executive education

**Input pairing:** Works best with `@material[image1]` as an instructor headshot + `@material[image2]` as a bookshelf or office environment

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### Template B — The Screen-to-Reality

**Mood:** Kinetic, modern, "I can do this." Bridges the gap between the digital learning environment and the real-world outcome.

**Core visual grammar:**
- Split-plane composition: one half shows course interface/screen, other half shows the real-world application
- Color grade: cooler, higher contrast, punchy highlights — feels like a tech product ad
- Camera movement: fast parallax on split-plane elements, snappy cuts at beat drops
- Text overlays: bold geometric sans, full-bleed color banners, numbered lists that build on screen
- Transitions: whip pans, zoom cuts, clean smash cuts

**When to use:** Online courses where the skill is digital (coding, design, social media, AI tools), SaaS tutorial content, productivity training

**Input pairing:** `@material[video1]` as screen recording of the platform + `@material[