competitor-analysis
Run competitive analysis. Use when: content, SEO, paid ads, social, AI visibility, pricing, positioning comparison.
git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro /tmp/competitor-analysis && cp -r /tmp/competitor-analysis/skills/competitor-analysis ~/.claude/skills/competitor-analysisSKILL.md
# /digital-marketing-pro:competitor-analysis
## Purpose
Deliver a comprehensive competitive intelligence report across all major marketing dimensions. Identify competitor strengths, weaknesses, strategies, and gaps the brand can exploit.
## Input Required
The user must provide (or will be prompted for):
- **Competitors**: 2-5 competitor names and/or URLs
- **Analysis scope**: Full analysis or specific dimensions (SEO, content, ads, social, pricing)
- **Key battleground keywords**: Terms where the brand competes head-to-head
- **Industry/category**: For contextual benchmarking
## Process
1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
2. **Content analysis**: Content types, publishing frequency, top-performing content, content gaps, topic authority
3. **SEO analysis**: Domain authority, keyword overlap, ranking gaps, backlink comparison, technical health
4. **Paid advertising**: Ad copy themes, landing page strategies, estimated spend, platform focus
5. **Social media**: Platform presence, follower growth, engagement rates, content mix, posting cadence
6. **AI visibility**: How competitors appear in AI answer engines versus the brand
7. **Pricing and positioning**: Pricing models, value proposition, messaging frameworks, market positioning
8. Synthesize findings into strategic opportunities and threats
9. Generate actionable recommendations for competitive advantage
## Output
A structured competitive analysis containing:
- Competitor overview matrix with key metrics per competitor
- Content strategy comparison with gap analysis
- SEO competitive landscape with keyword and link opportunities
- Paid media intelligence with creative and targeting insights
- Social media benchmarking with engagement analysis
- AI visibility comparison across platforms
- Pricing and positioning map
- SWOT summary per competitor
- Strategic recommendations prioritized by opportunity size
## Agents Used
- **competitive-intel** — All competitive dimensions, benchmarking, gap analysis, and strategic recommendationsInvoke when the user needs to manage multiple client brands, view portfolio-level dashboards, generate client reports, manage SOPs, switch credential profiles, assign team tasks, configure regions, or generate executive summaries. Triggers on requests involving multi-client management, agency workflows, client onboarding, or portfolio oversight.
Invoke when the user needs help with marketing measurement, KPI definition, dashboard design, attribution modeling, performance analysis, anomaly detection, competitive benchmarking, or translating data into marketing decisions. Triggers on requests involving metrics, reporting, analytics setup, or data interpretation.
Invoke when marketing content needs quality control review — brand voice consistency checks, regulatory compliance verification (GDPR, CAN-SPAM, CCPA, HIPAA, FTC, industry-specific), accessibility auditing (WCAG 2.1), inclusive language review, or brand safety assessment. Automatically invoked as a final review step before any content is published or delivered.
Invoke when the user needs competitor analysis — content strategy teardowns, SEO gap analysis, paid ad analysis from ad libraries, social media benchmarking, AI visibility comparisons, pricing and positioning research, or market landscape mapping. Triggers on requests mentioning competitors, competitive gaps, market analysis, or benchmarking.
Use when the task requires ongoing competitive monitoring, competitor change detection, share of voice tracking, competitive alerts, ad monitoring, price monitoring, win/loss analysis, or competitive narrative mapping.
Invoke when the user needs any form of marketing content created or refined — blog posts, ad copy, email campaigns, social media posts, landing page copy, press releases, video scripts, product descriptions, or newsletter content. Triggers on requests to write, draft, rewrite, or improve marketing copy.
Invoke when the user needs to manage CRM operations — creating contacts, importing leads, updating deals, syncing campaign data, segmenting audiences, managing pipelines, or connecting marketing data to Salesforce, HubSpot, Zoho, or Pipedrive. Triggers on requests involving CRM data, lead management, pipeline updates, or sales-marketing alignment.
Invoke when the user needs help with conversion rate optimization — landing page audits, A/B test design, form optimization, pricing page strategy, checkout flow improvement, personalization, statistical significance calculations, page speed impact analysis, or mobile conversion optimization. Triggers on requests involving conversions, landing pages, A/B testing, or optimization experiments.