content-calendar
Plan content calendars. Use when: monthly or quarterly scheduling, platform assignments, content pillars, repurposing.
git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro /tmp/content-calendar && cp -r /tmp/content-calendar/skills/content-calendar ~/.claude/skills/content-calendarSKILL.md
# /digital-marketing-pro:content-calendar
## Purpose
Generate a structured content calendar that maps topics to platforms, aligns with content pillars, and includes a repurposing workflow to maximize output from each core piece.
## Input Required
The user must provide (or will be prompted for):
- **Time period**: Month, quarter, or custom date range
- **Platforms**: Which channels to plan for (blog, social, email, video, podcast)
- **Content pillars**: Core themes or topics (or let the system recommend based on brand profile)
- **Publishing cadence**: How often per platform (e.g., 3 blogs/month, daily social)
- **Key dates**: Product launches, holidays, industry events, promotions
- **Team capacity**: Who creates content and how much bandwidth exists
## Process
1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
2. Define or validate content pillars based on brand expertise and audience needs
3. Map key dates, seasonal trends, and industry events to the calendar
4. Generate topic ideas for each pillar, distributed across the time period
5. Assign each topic to a primary platform and content format
6. Build repurposing chains: blog to social snippets, video to short clips, email to blog, etc.
7. Balance content types: educational, promotional, engagement, thought leadership
8. Add SEO keyword targets to relevant content pieces
9. Output the calendar in a structured, sortable format
## Output
A structured content calendar containing:
- Monthly/weekly view with publish dates and platforms
- Topic and title for each content piece
- Content pillar and funnel stage tags
- Primary format and repurposing derivatives
- Keyword targets for SEO-driven content
- Owner/assignee column (if team info provided)
- Repurposing workflow diagram showing content atomization paths
## Agents Used
- **content-creator** — Topic ideation, pillar strategy, repurposing workflows, editorial planning
- **seo-specialist** — Keyword alignment, search trend timing, topic gap identification
- **social-media-manager** — Platform-specific posting cadence, content format recommendations, hashtag strategy, calendar validationInvoke when the user needs to manage multiple client brands, view portfolio-level dashboards, generate client reports, manage SOPs, switch credential profiles, assign team tasks, configure regions, or generate executive summaries. Triggers on requests involving multi-client management, agency workflows, client onboarding, or portfolio oversight.
Invoke when the user needs help with marketing measurement, KPI definition, dashboard design, attribution modeling, performance analysis, anomaly detection, competitive benchmarking, or translating data into marketing decisions. Triggers on requests involving metrics, reporting, analytics setup, or data interpretation.
Invoke when marketing content needs quality control review — brand voice consistency checks, regulatory compliance verification (GDPR, CAN-SPAM, CCPA, HIPAA, FTC, industry-specific), accessibility auditing (WCAG 2.1), inclusive language review, or brand safety assessment. Automatically invoked as a final review step before any content is published or delivered.
Invoke when the user needs competitor analysis — content strategy teardowns, SEO gap analysis, paid ad analysis from ad libraries, social media benchmarking, AI visibility comparisons, pricing and positioning research, or market landscape mapping. Triggers on requests mentioning competitors, competitive gaps, market analysis, or benchmarking.
Use when the task requires ongoing competitive monitoring, competitor change detection, share of voice tracking, competitive alerts, ad monitoring, price monitoring, win/loss analysis, or competitive narrative mapping.
Invoke when the user needs any form of marketing content created or refined — blog posts, ad copy, email campaigns, social media posts, landing page copy, press releases, video scripts, product descriptions, or newsletter content. Triggers on requests to write, draft, rewrite, or improve marketing copy.
Invoke when the user needs to manage CRM operations — creating contacts, importing leads, updating deals, syncing campaign data, segmenting audiences, managing pipelines, or connecting marketing data to Salesforce, HubSpot, Zoho, or Pipedrive. Triggers on requests involving CRM data, lead management, pipeline updates, or sales-marketing alignment.
Invoke when the user needs help with conversion rate optimization — landing page audits, A/B test design, form optimization, pricing page strategy, checkout flow improvement, personalization, statistical significance calculations, page speed impact analysis, or mobile conversion optimization. Triggers on requests involving conversions, landing pages, A/B testing, or optimization experiments.