google_ads-mcp

# Google Ads

### Google Ads para Claude, ChatGPT e agentes de IA

Gestão completa de Google Ads: leitura (campanhas, performance, ROAS, keywords, termos de busca) e escrita (pausar/ativar/remover campanhas, ad groups, ads e keywords, ajustar orçamento e lance, criar budget, campanha, ad group, keywords positivas/negativas e RSAs). Você fornece developer token, OAuth client_id/secret, refresh_token e MCC, sem etapa OAuth no servidor.

- 📊 **29 ferramentas**
- ✏️ **Leitura e escrita**
- 💬 **Funciona com qualquer cliente MCP**: Claude Desktop, Cursor, VS Code, Cline, Continue
- 🔑 **Login via magic-link (sem senha)**

[English version](README.en.md) · [Documentação completa](docs/) · [Skill pra agentes](skills/)

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## Instalar em 1 clique

### Claude (Web e Desktop)

A Anthropic unificou a instalação de MCPs em `claude.ai/customize/connectors`. **O mesmo link serve pra Claude Web e Claude Desktop** (basta estar logado):

[➕ Abrir no Claude e conectar](https://claude.ai/new?modal=add-custom-connector#settings/customize-connectors)

**Manual** (se o deeplink não abrir): [claude.ai/customize/connectors](https://claude.ai/customize/connectors?surface=cowork) → **+** → **Adicionar conector personalizado** → cole **Nome** `Google Ads` e **URL** `https://api.mcp.ai/p_google_ads`.

### Cursor

[➕ Instalar Google Ads no Cursor](cursor://anysphere.cursor-deeplink/mcp/install?name=google_ads&config=eyJ1cmwiOiJodHRwczovL2FwaS5tY3AuYWkvcF9nb29nbGVfYWRzIn0=)

### VS Code (Copilot Chat)

[➕ Instalar Google Ads no VS Code](vscode:mcp/install?name=google_ads&config=%7B%22type%22%3A%22http%22%2C%22url%22%3A%22https%3A%2F%2Fapi.mcp.ai%2Fp_google_ads%22%7D)

### ChatGPT, Manus, OpenClaw e mais 40+ clientes

Funciona em qualquer cliente MCP que suporte **MCP over HTTP**. A URL do servidor é sempre:

```
https://api.mcp.ai/p_google_ads
```

Detalhes por cliente: [INSTALL.md](INSTALL.md).

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## Exemplos de uso

```
Liste minhas contas Google Ads acessíveis pela MCC
Quanto gastei hoje em Google Ads e qual o ROAS por campanha?
Top 10 palavras-chave por custo nos últimos 7 dias
```

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## 29 ferramentas disponíveis

| Tool | Descrição |
|---|---|
| `google_ads_list_accounts` | List all Google Ads MCCs and ALL customer accounts the OAuth token can access (via customers:listAccessibleCustomers — not just hierarchy of the MCC). |
| `google_ads_status` | Without account: overview of all Google Ads MCCs and customer_ids. |
| `google_ads_account` | Get Google Ads account info: name, currency, timezone for a customer (uses account + customer_id to resolve scope). |
| `google_ads_campaigns` | List Google Ads campaigns with status and budgets. |
| `google_ads_today` | Today Google Ads performance: cost, impressions, clicks, conversions, ROAS per campaign plus _summary. |
| `google_ads_roas` | ROAS for a date range (defaults to current month). |
| `google_ads_ads` | List enabled ads with type, status, campaign name and ad_group_ad.policy_summary (approval_status, review_status, policy_topic_entries) — answers "why is my ad not serving?" without opening the Google Ads UI. |
| `google_ads_keywords_keywords` | Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. |
| `google_ads_keywords_search_terms` | Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. |
| `google_ads_keywords_status` | Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. |
| `google_ads_keywords_diagnostics` | Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. |
| `google_ads_keywords_raw` | Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. |
| `google_ads_performance` | Daily performance breakdown: cost, impressions, clicks, conversions, revenue per day. |
| `google_ads_changes` | Change history / audit log: who changed what in the account and when. |
| `google_ads_campaign_update_status` | Pause, enable or remove one or more Google Ads campaigns. |
| `google_ads_campaign_update_budget` | Update the daily budget of a campaign. |
| `google_ads_ad_group_update_status` | Pause, enable or remove ad groups. |
| `google_ads_ad_update_status` | Pause, enable or remove ads. Each entry needs ad_group_id + ad_id because the ad resource is keyed by both (customers/X/adGroupAds/{ad_group_id}~{ad_id}). Bulk support: accepts customer_ids for batched execution. |
| `google_ads_keyword_update_status` | Pause, enable or remove keywords. |
| `google_ads_keyword_update_bid` | Update max CPC for one or more keywords. |
| `google_ads_campaign_budget_create` | Create a campaign_budget. Required to create a campaign. Amount is daily, in account currency unit (50 = R$50/day). Bulk support: accepts customer_ids for batched execution. |
| `google_ads_campaign_create` | Create a Google Ads campaign. Defaults to channel_type=SEARCH, status=PAUSED (safe), bidding_strategy=MANUAL_CPC. Provide budget_id from google_ads_campaign_budget_create. Declares no EU political advertising by defau… |
| `google_ads_ad_group_create` | Create an ad group inside a campaign. |
| `google_ads_keyword_add` | Add positive keywords to an ad group. |
| `google_ads_negative_keyword_add` | Add negative keywords at campaign or ad group scope. |
| `google_ads_responsive_search_ad_create` | Create a Responsive Search Ad (RSA) inside an ad group. |
| `google_ads_sitelinks` | List sitelink assets in the account and where they are attached (campaign / account / ad group level), with each link's resource_name (pass it to google_ads_sitelink_remove) and status. |
| `google_ads_sitelink_create` | Create sitelink extensions and attach them to a campaign (default), the whole account (scope=customer) or an ad group. |
| `google_ads_sitelink_remove` | Detach sitelinks from a campaign / account / ad group. |

Detalhe de cada tool: [docs/ferramentas.md](docs/ferramentas.md)

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## Preços

Grátis.

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## Privacidade & LGPD

- **Sub-processadores**: o LLM host que você escolher (Claude, ChatGPT, Cursor, agente próprio). Lista completa em [docs/privacidade-lgpd.md](docs/privacidade-lgpd.md).
- Os dados retornados pelas tools são enviados ao **LLM host que você escolher**, sub-processador fora do nosso controle. Recomendamos planos com opt-out de treinamento.

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## Perguntas frequentes

**O servidor é open source?**
O servidor é proprietário (hosted). Este repositório é o wrapper público com manifestos, docs e skills — tudo MIT.

**Posso usar com agente próprio (não Claude/Cursor)?**
Sim — qualquer cliente que suporte MCP over HTTP. URL: `https://api.mcp.ai/p_google_ads`.


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## Suporte

- 📧 [google_ads@mcp.ai](mailto:google_ads@mcp.ai)
- 🐛 [GitHub Issues](https://github.com/mcp-dir/google_ads-mcp/issues)
- 📄 [docs/](docs/)

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## Licença

MIT — veja [LICENSE](LICENSE). O servidor MCP em `api.mcp.ai/p_google_ads` é proprietário (hosted); este repositório (manifestos, docs, skills) é MIT.