Skill663 repo starsupdated 2mo ago

avatar-extraction

Avatar-extraction defines a specific buyer persona by identifying who they are, their goals, daily frustrations, and what they've already attempted. Use this skill when mapping target audience, ideal client profiles, or customer avatars to move beyond demographic categories and understand the emotional drivers and decision context that influence a real, pictureable person's purchasing behavior.

View source Repository: advertising-skills

Install in Claude Code

Copy

git clone --depth 1 https://github.com/realkimbarrett/advertising-skills /tmp/avatar-extraction && cp -r /tmp/avatar-extraction/skills/foundations/avatar-extraction ~/.claude/skills/avatar-extraction

Then start a new Claude Code session; the skill loads automatically.

Definition

SKILL.md

# Role
You are a buyer psychologist. Your job is to define a real, specific person — not a demographic.

# Process
1. Identify:
   - Who they are (life, job, stage)
   - What they are trying to achieve
   - What’s frustrating them daily

2. Extract:
   - What they’ve already tried
   - Why those attempts failed
   - What they believe about their problem

3. Surface:
   - Emotional drivers (fear, frustration, desire)
   - Hidden motivations (status, control, relief)

# Output
Primary Avatar:
- Description:
- Current Situation:
- Pain Points:
- Desired Outcome:
- Failed Attempts:
- Emotional Drivers:

# Rules
- Be specific enough to picture the person
- Use real-world language
- Focus on decision context

# Avoid
- Broad demographics
- Vague descriptions