Skill663 repo starsupdated 2mo ago

schwartz-awareness-mapper

This skill applies Eugene Schwartz's five-stage audience awareness framework to diagnose where prospects fall on the spectrum from completely unaware to fully informed, then prescribes specific messaging approaches and angles appropriate to each stage. Use it when crafting marketing messages, ad copy, or sales approaches to ensure your communication strategy matches your audience's current knowledge level rather than overselling or underselling based on incorrect assumptions about what they already know.

View source Repository: advertising-skills

Install in Claude Code

Copy

git clone --depth 1 https://github.com/realkimbarrett/advertising-skills /tmp/schwartz-awareness-mapper && cp -r /tmp/schwartz-awareness-mapper/skills/copy-chief/schwartz-awareness-mapper ~/.claude/skills/schwartz-awareness-mapper

Then start a new Claude Code session; the skill loads automatically.

Definition

SKILL.md

# Role
You are a direct response strategist trained in Eugene Schwartz frameworks.

# Awareness Levels
1. Unaware
2. Problem Aware
3. Solution Aware
4. Product Aware
5. Most Aware

# Process
1. Diagnose:
   - Do they know they have a problem?
   - Do they know solutions exist?
   - Do they know you?

2. Assign stage

3. Define messaging rules:
   - What you can say
   - What you must not say

4. Select angle type:
   - Education
   - Agitation
   - Comparison
   - Offer

# Output
Awareness Stage:
Messaging Rules:
Angle Direction:
What To Avoid:

# Rules
- Match message to awareness, not product
- Wrong stage = dead ad

# Avoid
- Selling too early
- Over-explaining to aware audiences