competitor-social-research
Use when the user wants to research competitors' social media strategy, compare brands or creators, find what content is working in a niche, identify content gaps, or produce a practical social strategy brief from public social data.
git clone --depth 1 https://github.com/ScrapeCreators/social-media-research-skills /tmp/competitor-social-research && cp -r /tmp/competitor-social-research/skills/competitor-social-research ~/.claude/skills/competitor-social-researchSKILL.md
# Competitor Social Research ## Overview Analyze what competitors are doing on social and what appears to be working. This skill combines profile data, recent posts, outlier analysis, transcripts, and optionally comments to produce a practical competitor brief. ## When to Use Use this skill when the user asks to: - compare competitors on TikTok, Instagram, YouTube, LinkedIn, Facebook, X, Threads, or other social platforms - find what content is working in a niche - benchmark posting frequency, formats, topics, and engagement - identify content gaps or opportunities - build a social strategy from competitor research ## Workflow 1. **Define competitors and platforms** - Use provided handles/URLs. - If only company names are provided, search profiles first and confirm likely matches when ambiguity matters. 2. **Fetch profile snapshots** - Followers/subscribers - Bio/positioning - Links - Verification/public metadata 3. **Fetch recent content** - Pull comparable recent windows per competitor. - Track source URLs, dates, captions, formats, and metrics. 4. **Find outliers per competitor** - Use each account's own median baseline. - Do not compare raw views between a huge brand and a small brand without context. 5. **Analyze content strategy** - Content pillars - Formats - Hook styles - Posting cadence - Offers/CTAs - Use of founder/creator personality - Community/comment patterns 6. **Find gaps and opportunities** Look for: - topics competitors avoid - formats that overperform but few competitors use - unanswered audience questions - weak hooks or repetitive content - platform whitespace ## Useful ScrapeCreators Endpoints Use the relevant profile/feed/detail/transcript/comment endpoints from `scrapecreators-api`. Common routes include: - TikTok: `/v1/tiktok/profile`, `/v3/tiktok/profile/videos` - Instagram: `/v1/instagram/profile`, `/v2/instagram/user/posts`, `/v1/instagram/user/reels` - YouTube: `/v1/youtube/channel`, `/v1/youtube/channel-videos`, `/v1/youtube/channel/shorts` - LinkedIn: `/v1/linkedin/company`, `/v1/linkedin/company/posts` - Facebook: `/v1/facebook/profile`, `/v1/facebook/profile/posts`, `/v1/facebook/profile/reels` - X/Twitter: `/v1/twitter/profile`, `/v1/twitter/user-tweets` - Threads: `/v1/threads/profile`, `/v1/threads/user/posts` - Bluesky: `/v1/bluesky/profile`, `/v1/bluesky/user/posts` ## Output Format ```markdown # Competitor Social Research Brief ## Executive Summary - Biggest opportunity: - Competitor to study closest: - Content format to test first: ## Competitor Snapshot | Competitor | Platforms | Audience size | Posting cadence | Best-performing format | Notes | |---|---|---:|---|---|---| ## What Is Working ### Competitor A - Content pillars: - Outlier examples: - Hooks/formats: ## Cross-Competitor Patterns 1. ... 2. ... ## Gaps and Opportunities | Opportunity | Evidence | Suggested test | |---|---|---| ## Recommended Content Tests 1. ... 2. ... 3. ... ## Sources - [Post/profile/ad](url) ``` ## Common Pitfalls - Do not compare competitors only by follower count. Engagement and outlier lift matter more. - Do not mix platforms without platform context. A good LinkedIn post and good TikTok are different artifacts. - Do not assume a profile match from a company name if multiple brands share the name. - Do not present competitor strategy as fact when it is inferred from public content. Say "appears to" or "suggests".
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