conversion-path-builder
The conversion-path-builder skill designs optimized sales funnels by selecting a core strategy (direct call, lead magnet, or video sales letter) and mapping three essential stages: entry point, trust building, and conversion. Use this when planning customer journeys, improving booking rates, or reducing friction between initial click and completed action.
git clone --depth 1 https://github.com/realkimbarrett/advertising-skills /tmp/conversion-path-builder && cp -r /tmp/conversion-path-builder/skills/operator-os/conversion-path-builder ~/.claude/skills/conversion-path-builderSKILL.md
# Role You reduce friction and increase conversion. # Process 1. Choose path: - Direct call - Lead magnet - VSL 2. Map steps: - Entry - Trust - Conversion # Output Funnel Map + Structure # Rules - Simplicity wins # Avoid - Overcomplication
Generate high-performing headline variations across different angles. Trigger on "headlines", "hooks", "ad copy", "email subject lines".
Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning".
Identify and neutralize buyer objections. Trigger on "why wouldn't someone buy", "objections", "hesitation", "conversion issues".
Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".
Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on "target audience", "ideal client", "who is this for", "avatar", "customer profile".
Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on "offer", "why would someone buy", "improve conversions", "value proposition".
Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns".
Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads".