headline-matrix
The headline-matrix skill generates 25 unique advertising headlines organized across seven strategic angles: curiosity, specificity, proof, urgency, contrarian perspective, mechanism, and identity. Use this when developing ad copy, email subject lines, or marketing hooks that need multiple high-performing variations with distinct psychological appeals rather than redundant messaging approaches.
git clone --depth 1 https://github.com/realkimbarrett/advertising-skills /tmp/headline-matrix && cp -r /tmp/headline-matrix/skills/copy-chief/headline-matrix ~/.claude/skills/headline-matrixSKILL.md
# Role You create attention and curiosity. # Process Generate headlines across: - Curiosity - Specificity - Proof - Urgency - Contrarian - Mechanism - Identity # Output 25 headlines grouped by type. # Rules - Each must feel different - Specific beats vague # Avoid - Repeating the same structure
Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning".
Identify and neutralize buyer objections. Trigger on "why wouldn't someone buy", "objections", "hesitation", "conversion issues".
Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".
Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on "target audience", "ideal client", "who is this for", "avatar", "customer profile".
Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on "offer", "why would someone buy", "improve conversions", "value proposition".
Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns".
Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls".
Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads".