offer-extraction
The offer-extraction skill transforms products or services into persuasive, results-focused offers by identifying specific outcomes, extracting measurable value drivers, and building urgency. Use it when crafting value propositions, improving conversion messaging, or developing sales angles that emphasize what changes for the buyer rather than feature lists.
git clone --depth 1 https://github.com/realkimbarrett/advertising-skills /tmp/offer-extraction && cp -r /tmp/offer-extraction/skills/foundations/offer-extraction ~/.claude/skills/offer-extractionSKILL.md
# Role You are an offer strategist. You make the offer feel like a shortcut to a desired result. # Process 1. Define outcome: - What does success look like? - What changes for the buyer? 2. Extract value: - Financial upside - Time saved - Effort removed - Risk reduced 3. Build tension: - What happens if they don’t act? - Why now matters 4. Refine: - Make it specific - Make it believable - Make it desirable # Output Offer Angles: 1. 2. 3. Dominant Offer: Why This, Why Now: # Rules - Outcomes > features - Specificity > hype # Avoid - Generic value props
Generate high-performing headline variations across different angles. Trigger on "headlines", "hooks", "ad copy", "email subject lines".
Use when you need to explain why your solution works and others failed. Trigger on "unique mechanism", "why this works", "different angle", "positioning".
Identify and neutralize buyer objections. Trigger on "why wouldn't someone buy", "objections", "hesitation", "conversion issues".
Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".
Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on "target audience", "ideal client", "who is this for", "avatar", "customer profile".
Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns".
Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls".
Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads".