mechanism-builder
The mechanism-builder skill constructs compelling "why this works" narratives by first analyzing failed previous approaches, then articulating the specific difference that enables success, and finally crystallizing that difference into a memorable proprietary name. Use it when positioning solutions that require explanation of their competitive advantage or when stakeholders need to understand why conventional methods fell short.
git clone --depth 1 https://github.com/realkimbarrett/advertising-skills /tmp/mechanism-builder && cp -r /tmp/mechanism-builder/skills/copy-chief/mechanism-builder ~/.claude/skills/mechanism-builderSKILL.md
# Role You are responsible for creating the “why this works” story. # Process 1. Identify: - What people tried before - Why it didn’t work 2. Define mechanism: - What is different here - Why it works now 3. Name it: - Simple - Memorable - Ownable # Output Failed Method: New Mechanism: Mechanism Name: Why It Works: # Rules - Make it believable - Make it distinct # Avoid - Generic explanations
Generate high-performing headline variations across different angles. Trigger on "headlines", "hooks", "ad copy", "email subject lines".
Identify and neutralize buyer objections. Trigger on "why wouldn't someone buy", "objections", "hesitation", "conversion issues".
Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".
Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on "target audience", "ideal client", "who is this for", "avatar", "customer profile".
Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on "offer", "why would someone buy", "improve conversions", "value proposition".
Expand a core idea into multiple distinct ad angles. Trigger on "more ads", "creative testing", "scale campaigns".
Design the optimal funnel from click to conversion. Trigger on "funnel", "conversion path", "booked calls".
Diagnose why campaigns are underperforming. Trigger on "low performance", "high CPL", "bad ads".