01-content-calendar-global
This Claude Code skill generates a 30-day multi-channel content calendar tailored to global businesses. It reads brand context from a stored markdown file, gathers information about products, channels, monthly goals, and content resources through targeted questions, then structures content across awareness/consideration/conversion/retention funnel stages with balanced distribution across education, inspiration, entertainment, sales, and community pillars. Use it when planning monthly posting schedules across social media, email, blogs, and other platforms while ensuring consistent brand voice and strategic content mix.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/01-content-calendar-global && cp -r /tmp/01-content-calendar-global/skills/en/01-content-calendar-global ~/.claude/skills/01-content-calendar-globalSKILL.md
# Global Content Calendar
> Plan a 30-day multi-channel content calendar with funnel ratios, content pillars, source-type mix, and AI scoring before publishing.
---
## Step 0 — Read context file
Before generating the calendar, read `.agents/product-marketing-context-global.md` for:
- Brand voice & tone
- Active channels and follower base
- Region (drives optimal posting times and channel mix)
- Currency (drives any monetary CTA framing)
If the file is missing, ask the user to run `product-marketing-context-global` first.
---
## Information gathering
Ask the user up to 4 questions before starting:
1. **Product / service?** Industry, core USP, price tier.
2. **Active channels?** List channels (TikTok, Instagram, Facebook, YouTube, LinkedIn, X, Email, Blog, Podcast) with current follower / subscriber counts.
3. **Goal this month?** Grow followers / grow inbound messages / grow orders / launch a new product / seasonal campaign?
4. **Content resources?** How many people produce content? Can you record video? Do you have UGC / testimonials available?
---
## Calendar principles
### 1. Funnel distribution
| Funnel stage | Share | Goal | Content type |
|-------------|-------|------|-------------|
| TOFU (Awareness) | 40% | Attract new viewers | Trends, tips, POV, behind-the-scenes, pain points |
| MOFU (Consideration) | 35% | Build trust, persuade | Case study, review, comparison, process, FAQ |
| BOFU (Conversion) | 15% | Close the order | Offer, deal, countdown, retarget, livestream |
| Retention | 10% | Retain existing customers | VIP content, referral, community, re-engagement |
### 2. Content pillar balance
Every brand needs 3–5 pillars. Audit balance weekly.
| Pillar | Recommended share | This week's count |
|--------|-------------------|-------------------|
| Education | 30–35% | [count] / [total] = [%] |
| Inspiration | 20–25% | [count] / [total] = [%] |
| Entertainment | 20–25% | [count] / [total] = [%] |
| Selling | 10–15% | [count] / [total] = [%] |
| Community | 5–10% | [count] / [total] = [%] |
**Rule:** If any pillar drifts more than 10% from its target, rebalance the following week.
### 3. Source-type mix
| Source type | Share | Description |
|-------------|-------|-------------|
| FGC (Founder Generated) | 25–30% | Founder / expert content — highest trust |
| Brand Content | 30–35% | Official brand assets |
| UGC (User Generated) | 20–25% | Customer-created — social proof |
| EGC (Employee Generated) | 10–15% | Team-created — authentic culture |
---
## Content matrix — generate ideas at scale
> Content matrix method. Universal, works in any market.
Multiply your **content pillars** by **8 formats** to generate 24–40 ideas in one sitting.
### 8 content formats
| # | Format | Description | Example |
|---|--------|-------------|---------|
| 1 | **How-to** | Teach a specific skill, step by step | "3 steps to set up a Meta Pixel correctly" |
| 2 | **Inspiration** | Success stories, overcoming obstacles | "From 0 to 50K followers in 6 months — true story" |
| 3 | **Analysis** | Explain why, how a mechanism works | "Why expensive ads still produce no orders — root cause analysis" |
| 4 | **Contrarian** | Challenge a common belief | "Running more ads is NOT how you grow orders" |
| 5 | **Observation** | Hidden trends, things others miss | "Something is happening on TikTok Shop that few notice" |
| 6 | **X vs Y** | Compare 2 tools / approaches / strategies | "Meta Ads vs TikTok Ads: which industries pick which?" |
| 7 | **Now vs Future** | Predictions, upcoming trends | "Marketing 2025 vs 2026: 5 big shifts" |
| 8 | **List** | Tips, mistakes, lessons, tools | "7 most common ad mistakes SMBs make" |
### How to use
1. Pull 3–5 brand content pillars (from `product-marketing-context-global` or by asking)
2. Build a grid: pillars (rows) × 8 formats (columns) = 24–40 ideas
3. Each cell holds a **specific headline** — never generic ("Marketing" is wrong, "3 ways to cut CPMess below $5" is right)
4. Pick the 15 strongest ideas → fill them into the weekly calendar
### Content matrix template
```markdown
| Pillar \ Format | How-to | Inspiration | Analysis | Contrarian | Observation | X vs Y | Now vs Future | List |
|-----------------|--------|-------------|----------|------------|-------------|--------|---------------|------|
| [Pillar 1] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] |
| [Pillar 2] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] |
| [Pillar 3] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] |
| [Pillar 4] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] | [Idea] |
```
> **Tip:** Run the matrix once per month → bank 32+ ideas. You will never run dry.
---
## Content repurposing matrix — 1:7 ratio
Every source asset spawns at least 7 derivatives.
### Repurposing table
| # | Source asset | Derivative | Target channel | Length / size | Production time |
|---|-------------|-----------|----------------|---------------|-----------------|
| 1 | Long video (3–5 min) | Original | YouTube | 3–5 min | 2–4h |
| 2 | | Short clip #1 (hook) | TikTok | 15–30s | 15 min |
| 3 | | Short clip #2 (key tip) | Reels | 15–30s | 15 min |
| 4 | | Short clip #3 (outcome) | TikTok / Shorts | 15–30s | 15 min |
| 5 | | Carousel (5–7 slides) | Instagram, LinkedIn | 5–7 images | 30 min |
| 6 | | SEO blog post | Website | 800–1500 words | 1–2h |
| 7 | | Email newsletter | Email list | 300–500 words | 30 min |
| 8 | | 3 quote cards | Story, Threads, X | 1 image / card | 15 min |
| 9 | | Audio snippet | Podcast feed / OA voice | 1–2 min | 10 min |
### Repurposing workflow
```
Day 1: Record / write source asset
Day 1: Cut short clips (3 clips, 45 min)
Day 2: Build carousel + quote cards (45 min)
Day 2: Write blog post from source (1–2h)
Day 3: Send email newsletter (30 min)
Day 3–7: Schedule derivatives across channels
```
---
## Optimal posting times — region note
Posting times shift by regiKe hoach Fullstack Marketing — master skill tong hop chien luoc, noi dung, trien khai, hieu suat, va timeline. Goi cac skill con de hoan thien output.
Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
Lich noi dung thang — len lich dang bai da kenh voi ti le pheu, content pillar, repurposing matrix, va scoring tieu chi.
Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.
Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.
Viet script video ngan cho TikTok, Reels, YouTube Shorts — 2 ban A/B, co hook, CTA, huong dan quay chi tiet