02-brief-chien-dich
**Brief Chien Dich** is a comprehensive marketing campaign planning skill that gathers user input across four initial questions covering campaign type, primary objectives, budget, timeline, and existing assets. It structures full campaign briefs with nine detailed sections spanning Context, Objectives, and Risk assessment, including creative direction, RACI responsibilities, phase-based budget allocation, and automatic triggers to activate related skills like content calendars and copy production. Use this skill for multi-creative, multi-channel campaigns running 14 to 21 days rather than single-page lightweight briefs or long-term content planning.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/02-brief-chien-dich && cp -r /tmp/02-brief-chien-dich/skills/vi/02-brief-chien-dich ~/.claude/skills/02-brief-chien-dichSKILL.md
# Brief Chien Dich --- ## Thu thap thong tin Hoi user toi da 4 cau truoc khi bat dau: 1. **Chien dich gi?** Ra mat san pham / Seasonal (Tet, 8/3) / Brand awareness / Clearance sale / Re-launch? 2. **Muc tieu chinh?** Tang doanh thu [so tien] / Tang follower [so luong] / Thu lead [so luong] / Brand awareness [reach muc tieu]? 3. **Ngan sach va thoi gian?** Tong ngan sach, thoi gian chien dich (bao nhieu tuan), ngay bat dau. 4. **Da co gi san?** Asset thuong hieu (logo, brand guide)? Testimonial/UGC? Data khach hang cu? Landing page? --- ### Khi dùng skill / repo khác | Tình huống | Use | |------------|-----| | Single TVC 1-page brief (1 clip, 1 channel mix) | **`opa-prd --mode=creative`** (OPA KIT) — 10-section lightweight | | Full campaign brief (multi-creative, multi-channel, 14-21 ngày) | **02-brief-chien-dich** (this skill) | | Content calendar dài hạn (3-6 tháng) | **`01-lich-noi-dung`** | | Ad copy actual text production | **`05-copy-quang-cao`** | | Workflow chain 7 skills launch campaign | **`campaign-launch`** workflow (workflows/vi/) | > Note: `opa-prd` ở OPA KIT focus 1-page brief lightweight cho fast handoff sang AI agents (Seedance, Kling, Claude). Skill này (`02-brief-chien-dich`) focus full campaign với multiple touch points. --- ## Phan 1 — Context (Boi canh) ### 1.1 Tong quan | Hang muc | Noi dung | |----------|----------| | Ten chien dich | [ten chien dich] | | Loai | Launch / Seasonal / Awareness / Sales / Re-launch | | Thuong hieu | [ten thuong hieu] | | San pham / Dich vu | [mo ta ngan] | | Ly do chay chien dich | [tai sao chay luc nay? trigger la gi?] | ### 1.2 Tinh hinh thi truong | Yeu to | Mo ta | |--------|-------| | Xu huong nganh | [xu huong hien tai] | | Hanh vi khach hang mua nay | [thay doi gi?] | | Doi thu dang lam gi | [hoat dong noi bat cua doi thu] | | Co hoi khai thac | [khe thi truong] | ### 1.3 Bai hoc tu chien dich truoc | Chien dich truoc | Ket qua | Bai hoc | |------------------|---------|---------| | [ten chien dich] | [KPI dat / khong dat] | [dieu gi hieu qua / khong hieu qua] | --- ## Phan 2 — Objectives (Muc tieu) ### 2.1 Muc tieu SMART | Loai | Muc tieu | Do bang gi | Deadline | |------|----------|-----------|----------| | Business | [VD: Doanh thu 500 trieu trong 4 tuan] | Doanh so, GMV | [ngay] | | Marketing | [VD: 5,000 tin nhan, CPMess <30K] | So mess, CPMess, ROAS | [ngay] | | Brand | [VD: Reach 2 trieu, tang 3K follower] | Reach, follower, mention | [ngay] | ### 2.2 KPI chi tiet | KPI | Muc tieu | Benchmark nganh | Gap | |-----|----------|-----------------|-----| | CPMess | [so] | [benchmark tu references/benchmarks-vietnam.md] | | | ROAS | [so]x | >3x | | | CPL | [so] | [benchmark] | | | Reach | [so] | | | | Engagement rate | [so]% | | | | So don hang | [so] | | | --- ## Phan 3 — Target Audience (Doi tuong muc tieu) ### 3.1 Chan dung khach hang | Thuoc tinh | Primary | Secondary | |-----------|---------|-----------| | Do tuoi | [khoang tuoi] | [khoang tuoi] | | Gioi tinh | [nam/nu/tat ca] | | | Khu vuc | [tinh/thanh] | | | Thu nhap | [khoang] | | | Nghe nghiep | [nghe] | | | Noi dau chinh | [van de lon nhat] | | | Mong muon | [dieu ho muon] | | | Rao can | [ly do chua mua] | | | Kenh ho dung | [TikTok/FB/Zalo/IG] | | | Ai anh huong ho | [nguoi/kenh tin tuong] | | ### 3.2 Insight khach hang > Goi skill `09-insight-khach-hang` de khai thac sau. **Insight chinh:** [phat bieu insight] ### 3.3 Insight Validation Checklist Kiem tra xem insight co that su la insight hay chi la observation: | Tieu chi | Dat | Khong dat | |----------|-----|-----------| | **Specific** — Cu the cho nhom khach nay, khong chung chung? | [ ] | [ ] | | **Hidden** — Khach hang khong tu noi ra, phai khai thac? | [ ] | [ ] | | **Actionable** — Co the bien thanh thong diep/creative? | [ ] | [ ] | | **Emotional** — Cham vao cam xuc, khong chi ly tri? | [ ] | [ ] | | **True** — Dua tren du lieu/quan sat thuc, khong phai gia dinh? | [ ] | [ ] | **Quy tac:** Phai dat it nhat 4/5 tieu chi. Neu khong → do la observation, chua phai insight. Tim lai. **Phan biet:** - Observation: "Phu nu 25–35 quan tam cham soc da" → ai cung biet, khong co gi moi - Insight: "Ho mua serum khong phai vi da dep hon — ma vi cam giac dang tu thuong minh sau 1 ngay met moi" → cham cam xuc, co the lam creative --- ## Phan 4 — Core Message (Thong diep cot loi) ### 4.1 Message Framework | Tang | Thong diep | Dung cho | |------|-----------|----------| | Tagline | [5–8 tu, de nho] | Moi noi — nhat quan xuyen suot | | Key message | [1–2 cau, giai thich gia tri] | Website, landing page, ads chinh | | Supporting message #1 | [bang chung/tinh nang ho tro] | Content giao duc | | Supporting message #2 | [bang chung/tinh nang ho tro] | Content thuyet phuc | | Supporting message #3 | [bang chung/tinh nang ho tro] | Content chot don | ### 4.2 Tone of Voice | Thuoc tinh | La | Khong phai | |-----------|-----|-----------| | Giong dieu | [VD: than thien, chuyen gia] | [VD: kho khan, xa cach] | | Ngon ngu | [VD: don gian, doi thuong] | [VD: hoc thuat, chuyen nganh] | | Cam xuc | [VD: tu tin, an tam] | [VD: lo lang, ap luc] | --- ## Phan 5 — Creative Direction (Dinh huong sang tao) ### 5.1 Creative Territory | Hang muc | Chi tiet | |----------|----------| | Visual mood | [VD: am ap, tu nhien, dang tin — khong bong bay, fake] | | Color palette | [mau chinh + mau phu] | | Typography | [font heading + body] | | Photography style | [VD: lifestyle that, khong stock photo] | | Video style | [VD: talking head + b-roll, UGC style, cinematic] | | Do's | [lam gi — VD: dung anh khach that, quay vertical] | | Don'ts | [khong lam gi — VD: khong dung nhac buon, khong font nhieu mau] | ### 5.2 Key Visual | Yeu to | Mo ta | |--------|-------| | Hero image/video | [mo ta visual chinh] | | Thumbnail style | [mo ta] | | Text overlay | [co/khong, style] | | Logo placement | [vi tri, kich thuoc] | ### 5.3 Creative brief theo kenh | Kenh | Dinh dang | Kich thuoc | Thoi luong | So luong creative
Agent van hanh kenh — thiet lap kenh, brief landing page, email marketing, social listening
Agent san xuat noi dung — viet script, copy, brief creator, lap lich noi dung
Agent chien luoc marketing — lap ke hoach, nghien cuu thi truong, phan tich doi thu, xay dung chien luoc thuong hieu
Agent phan tich hieu suat — doc data, danh gia chien dich, tinh KPI, bao cao
Agent xay dung thuong hieu ca nhan voi AI Avatar — chien luoc, content engine, monetization, community cho founder/coach/creator
Full dropshipping pipeline for US/EU/global markets — product research (winning criteria, Minea, PiPiAds), supplier sourcing (AliExpress, CJ Dropshipping, Spocket, Zendrop), Shopify store setup (themes, apps), ad creative pipeline (10 ads/week methodology, UGC pattern), audience targeting (interest stacking, lookalike, broad), pricing math (3-5x markup, BE-ROAS), customer service (long shipping, refunds), scaling playbook (CBO, vertical), compliance (FTC, EU CHRD). Trigger: 'dropshipping', 'shopify store', 'AliExpress', 'winning product', 'Facebook ads dropship', 'TikTok ads dropship', 'Shopify conversion'.
Foundation skill for global personal brand cluster. Creates `.agents/personal-brand-context-global.md` with region-specific personal brand context. 4 region variants (US/EU/SEA/LATAM); each covers founder/coach/creator inside. Reads BEFORE other PB skills (23-28 global). Trigger: 'global personal brand', 'international personal brand', 'US founder brand', 'EU coach brand', 'creator economy global'.