04-script-video

# Script Video

## Buoc 0: Kiem tra context file

Truoc khi viet script, doc ca 2 file (neu ton tai):

1. `.agents/product-marketing-context.md`   (marketing san pham)
2. `.agents/personal-brand-context.md`      (personal brand)

Quyet dinh mode:
- Chi co `product-marketing-context.md` → **MODE A** (mac dinh, hanh vi cu — sections ben duoi)
- Chi co `personal-brand-context.md` → **MODE B** (Personal Brand Mode — section "Personal Brand Mode" ben duoi)
- Co ca 2 → **HOI 1 cau**: "Ban dang viet video ban san pham hay xay personal brand?"
- Khong co → De xuat tao context phu hop (chay skill `product-marketing-context` hoac `22-personal-brand-context` truoc)

---

## Thu thap thong tin

Hoi toi da 4 cau truoc khi viet:

1. **San pham / dich vu gi?** Mo ta ngan, USP chinh, gia (neu co).
2. **Nền tang + thoi luong mong muon?** TikTok (15/30/45/60s), Reels (15/30/60s), YouTube Shorts (30/60s). Neu khong chon — mac dinh TikTok 30s.
3. **Doi tuong muc tieu?** Gioi tinh, do tuoi, noi dau chinh, muc tieu ho muon dat.
4. **Goc do noi dung?** TOFU (thu hut moi), MOFU (thuyet phuc), BOFU (chot don). Neu khong chon — mac dinh TOFU.

---

## Nguyen tac cot loi

### 5 loai hook (3 giay dau)

| # | Loai hook | Cong thuc | Vi du |
|---|-----------|-----------|-------|
| 1 | Cau hoi | Dat cau hoi cham noi dau — buoc nguoi xem phai suy nghi | "Ban co biet tai sao da ban cu len mun mai khong?" |
| 2 | Con so | Mo dau bang so lieu bat ngo, cu the | "97% nguoi dung sai buoc nay moi sang" |
| 3 | Gay tranh cai | Noi nguoc lai niem tin pho bien | "Rua mat 2 lan/ngay chinh la ly do da ban te hon" |
| 4 | Tinh huong | Dung POV, vao vai, ke chuyen ngan | "POV: Lan dau di spa ma khong biet chon gi" |
| 5 | Ket qua truoc | Show ket qua dau — roi giai thich cach lam | "Da minh sau 2 tuan dung cai nay — xem cach lam" |

**Quy tac chon hook:**
- TOFU: Uu tien hook 1 (cau hoi), 4 (tinh huong), 3 (gay tranh cai)
- MOFU: Uu tien hook 5 (ket qua truoc), 2 (con so)
- BOFU: Uu tien hook 2 (con so), 5 (ket qua truoc)

### Cau truc script theo timestamp

Ap dung cho video 30–45s (dieu chinh ti le theo thoi luong):

| Timestamp | Phan | Noi dung | Ti le |
|-----------|------|----------|-------|
| [0–3s] | Hook | Gay to mo, giu nguoi xem lai. Khong gioi thieu ban than. | 10% |
| [3–10s] | Van de / Cau chuyen | Dien ta noi dau, tinh huong — nguoi xem thay minh trong do. | 25% |
| [10–20s] | Giai phap / Gia tri | Gioi thieu san pham/dich vu nhu cach giai quyet van de. | 30% |
| [20–28s] | Bang chung | Ket qua, review, so lieu, truoc/sau. | 25% |
| [28–30s] | CTA | Hanh dong cu the: "Nhan tin ngay", "Link bio", "Comment de nhan". | 10% |

### Dieu chinh theo thoi luong

| Thoi luong | Hook | Van de | Giai phap | Bang chung | CTA |
|------------|------|--------|-----------|------------|-----|
| 15s | 0–2s | 2–5s | 5–10s | 10–13s | 13–15s |
| 30s | 0–3s | 3–10s | 10–20s | 20–27s | 27–30s |
| 45s | 0–3s | 3–12s | 12–28s | 28–40s | 40–45s |
| 60s | 0–3s | 3–15s | 15–35s | 35–53s | 53–60s |

### 6 cong thuc hook chuyen nghiep

> Ap dung tu `social-media-skills/hook-generator` — da adapt cho thi truong VN.

Moi hook gom **2 dong**: Dong 1 (mo) toi da 50 ky tu, Dong 2 (twist) toi da 50 ky tu.

| # | Kieu hook | Cong thuc | Vi du VN |
|---|-----------|-----------|----------|
| 1 | **Con so dan dau** | Mo bang so lieu cu the, bat ngo | "97% chu spa dang lam sai buoc nay" / "Va no ton 200 trieu/nam" |
| 2 | **Nguoc doi** | Noi dieu pho bien roi lat nguoc | "Chay ads nhieu hon khong giup ban" / "Toi giam budget 50% va tang don 3x" |
| 3 | **Bien doi ca nhan** | Truoc vs Sau voi con so | "6 thang truoc toi khong co khach" / "Bay gio 40 booking/tuan — day la cach" |
| 4 | **Muon uy tin** | Nhac ten thuong hieu, nguoi noi tieng, cong cu | "ChatGPT vua thay doi cach toi lam MKT" / "Va 90% marketer chua biet" |
| 5 | **Thu nhan** | Chia se sai lam, mat mat | "Toi da mat 500 trieu chay ads sai" / "Day la bai hoc dat gia nhat" |
| 6 | **Du bao tuong lai** | Dieu sap thay doi ma it nguoi biet | "TikTok Shop sap thay doi hoan toan" / "Ai khong chuan bi se mat thi phan" |

**Quy tac hook:**
- **Khong bao gio mo bang "Toi"** — dung "Ban", "Day", con so, hoac ten nguoi/brand
- Dong 1 tao curiosity gap — Dong 2 tang stakes hoac lat nguoc
- Dem ky tu: 50 char/dong la toi da — tren mobile, nhieu hon se cat
- Chon kieu hook phu hop tang pheu: TOFU (1,2,6), MOFU (3,4), BOFU (5,3)

### Reverse-engineer video viral (tham khao)

> Hoc tu video doi thu/KOL de viet script tot hon — KHONG copy.

Khi user cung cap link video tham khao (TikTok, Reels, YouTube Shorts):

1. **Phan tich cau truc**: Hook (may giay?), so diem chinh (2 hay 3?), CTA kieu gi?
2. **Rut ky thuat**: Goc quay, nhip cat, text overlay style, am nhac
3. **Adapt cho brand**: Giu cau truc + ky thuat, thay noi dung bang san pham/dich vu cua user
4. **Khong copy loi thoai** — chi hoc pattern, viet lai bang giong van brand

### Quy tac viet script

1. **1 y chinh duy nhat** — khong noi 2 dieu trong 1 video.
2. **Ngon ngu noi** — viet nhu dang noi chuyen, khong viet van.
3. **Cau ngan** — toi da 15 tu/cau. Cau dai = nguoi xem luot.
4. **Transition ro rang** — ghi chi dan chuyen canh trong script.
5. **Text overlay bat buoc** — ghi ro noi dung text hien tren man hinh.
6. **Khong dung nhac nen co ban quyen** — chi dung nhac trending hoac royalty-free.
7. **Toi da 2 diem chinh** — 3 diem = qua nhieu, nguoi xem khong nho.
8. **Khong ket luan ho** — de su that/so lieu tu noi len.

---

## Personal Brand Mode

> Mode nay tu dong kich hoat khi co `.agents/personal-brand-context.md`. Doc context file truoc — lay: niche, audience ca nhan, story arc, brand voice.

### Khac biet cot loi voi mode SP (MODE A)

| Yeu to | Mode A (San pham) | Mode B (Personal brand) |
|--------|-------------------|------------------------|
| Goal video | Sell / Convert | Build trust + Authority |
| Hook angle | Pain point san pham | Personal experience / Industry insight |
| CTA | "Inbox/Comment" mua hang | Soft CTA: "Ban nghi sao?", "F