01-lich-noi-dung
This Claude Code skill generates monthly Vietnamese-language social media content calendars using a funnel-based distribution system (40% awareness, 35% consideration, 15% conversion, 10% retention), balanced content pillars (education, inspiration, entertainment, sales, community), and source type diversity (founder, brand, user, and employee-generated content). Use this skill when planning coordinated multi-channel content strategies across TikTok, Facebook, Instagram, Zalo, email, and blogs while maintaining consistent posting ratios and brand voice alignment.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/01-lich-noi-dung && cp -r /tmp/01-lich-noi-dung/skills/vi/01-lich-noi-dung ~/.claude/skills/01-lich-noi-dungSKILL.md
# Lich Noi Dung
---
## Thu thap thong tin
Hoi user toi da 4 cau truoc khi bat dau:
1. **San pham / dich vu gi?** Nganh hang, USP chinh, muc gia.
2. **Dang co kenh nao?** Liet ke kenh (TikTok, FB, IG, Zalo, Email, Blog), so follower/subscriber hien tai.
3. **Muc tieu thang nay la gi?** Tang follower / tang mess / tang don / ra mat san pham / chien dich Tet?
4. **Nguon luc content?** May nguoi lam content? Co quay video duoc khong? Co san UGC/testimonial khong?
---
## Nguyen tac xay lich noi dung
### 1. Quy tac phan bo pheu (Funnel Distribution)
| Tang pheu | Ti le | Muc dich | Loai noi dung |
|-----------|-------|----------|--------------|
| TOFU (Nhan biet) | 40% | Thu hut nguoi moi | Trend, tips, POV, behind scenes, cham noi dau |
| MOFU (Can nhac) | 35% | Xay trust, thuyet phuc | Case study, review, so sanh, quy trinh, FAQ |
| BOFU (Chuyen doi) | 15% | Chot don | Offer, deal, countdown, retarget, livestream |
| Retention | 10% | Giu khach cu | VIP content, referral, community, re-engage |
> Tham khao chi tiet goc do noi dung tai `references/content-angles.md`.
### 2. Content Pillar Balance
Moi thuong hieu can 3–5 pillar. Kiem tra balance moi tuan.
| Pillar | Ti le khuyen nghi | Kiem tra tuan nay |
|--------|-------------------|-------------------|
| Giao duc (Education) | 30–35% | [so bai] / [tong bai] = [%] |
| Cam hung (Inspiration) | 20–25% | [so bai] / [tong bai] = [%] |
| Giai tri (Entertainment) | 20–25% | [so bai] / [tong bai] = [%] |
| Ban hang (Selling) | 10–15% | [so bai] / [tong bai] = [%] |
| Cong dong (Community) | 5–10% | [so bai] / [tong bai] = [%] |
**Quy tac:** Neu 1 pillar lech qua 10% so voi khuyen nghi → dieu chinh tuan sau.
### 3. Source Type Mix
| Loai noi dung | Ti le | Mo ta |
|---------------|-------|-------|
| FGC (Founder Generated) | 25–30% | Founder/chuyen gia tu lam — trust cao nhat |
| Brand Content | 30–35% | Noi dung thuong hieu chinh thuc |
| UGC (User Generated) | 20–25% | Khach hang tu tao — social proof |
| EGC (Employee Generated) | 10–15% | Nhan vien chia se — authentic |
---
## Content Matrix — Y tuong noi dung tu dong
> Ap dung tu `social-media-skills/content-matrix` (Justin Welsh method) — adapt cho VN.
Ghep **content pillar** cua brand voi **8 dinh dang** de tao 24–40 y tuong cung luc.
### 8 dinh dang content
| # | Dinh dang | Mo ta | Vi du |
|---|-----------|-------|-------|
| 1 | **Huong dan** | Day 1 ky nang cu the, buoc-buoc | "3 buoc setup Pixel Meta dung chuan" |
| 2 | **Truyen cam hung** | Cau chuyen thanh cong, vuot kho | "Tu 0 follower den 50K trong 6 thang — chuyen that" |
| 3 | **Phan tich** | Giai thich tai sao, co che hoat dong | "Tai sao ads ban dat ma khong co don? Root cause analysis" |
| 4 | **Nguoc doi** | Thach thuc niem tin pho bien | "Chay ads nhieu hon KHONG phai la cach tang don" |
| 5 | **Quan sat** | Xu huong an, dieu it ai de y | "Dieu dang xay ra tren TikTok Shop ma it ai biet" |
| 6 | **So sanh X vs Y** | 2 cong cu/cach tiep can/chien luoc | "Meta Ads vs TikTok Ads: nganh nao chon gi?" |
| 7 | **Hien tai vs Tuong lai** | Du bao, xu huong sap den | "Marketing 2025 vs 2026: 5 thay doi lon" |
| 8 | **Danh sach** | Tips, sai lam, bai hoc, cong cu | "7 sai lam chay ads pho bien nhat cua SME Viet" |
### Cach dung
1. Lay 3–5 content pillar cua brand (tu `product-marketing-context` hoac hoi user)
2. Tao bang: pillar (hang) x 8 dinh dang (cot) = 24–40 y tuong
3. Moi o ghi **tieu de cu the** — khong ghi chung chung ("Marketing" ❌, "3 cach giam CPMess duoi 25K" ✅)
4. Chon 15 y tuong tot nhat → dien vao lich noi dung tuan
### Template content matrix
```markdown
| Pillar \ Dinh dang | Huong dan | Truyen cam hung | Phan tich | Nguoc doi | Quan sat | X vs Y | Hien tai vs TL | Danh sach |
|---------------------|----------|-----------------|-----------|-----------|---------|--------|----------------|-----------|
| [Pillar 1] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |
| [Pillar 2] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |
| [Pillar 3] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |
| [Pillar 4] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |
```
> **Tip:** Chay content matrix 1 lan/thang → co san 32+ y tuong. Khong bao gio het chu de.
---
## Content Repurposing Matrix
Quy tac 1:7 — moi noi dung goc tao ra it nhat 7 phien ban:
### Bang repurposing
| STT | Noi dung goc | Phien ban | Kenh muc tieu | Thoi luong / Do dai | Thoi gian san xuat |
|-----|-------------|-----------|---------------|---------------------|--------------------|
| 1 | Video dai 3–5 phut | Nguyen ban | YouTube | 3–5 phut | 2–4h |
| 2 | | Clip ngan #1 (hook) | TikTok | 15–30s | 15 phut |
| 3 | | Clip ngan #2 (tip chinh) | Reels | 15–30s | 15 phut |
| 4 | | Clip ngan #3 (ket qua) | TikTok | 15–30s | 15 phut |
| 5 | | Carousel 5–7 slide | Facebook, Instagram | 5–7 anh | 30 phut |
| 6 | | Bai blog SEO | Website | 800–1500 tu | 1–2h |
| 7 | | Email newsletter | Email list | 300–500 tu | 30 phut |
| 8 | | 3 quote card | Story, Threads | 1 anh/card | 15 phut |
| 9 | | Audio snippet | Zalo OA voice note | 1–2 phut | 10 phut |
### Quy trinh repurpose
```
Ngay 1: Quay/viet noi dung goc
Ngay 1: Cat clip ngan (3 clip, 45 phut)
Ngay 2: Lam carousel + quote card (45 phut)
Ngay 2: Viet blog tu noi dung goc (1–2h)
Ngay 3: Gui email newsletter (30 phut)
Ngay 3–7: Dang rai cac phien ban theo lich
```
---
## Thoi gian dang toi uu — Vietnam
### Gio vang theo kenh (UTC+7)
| Kenh | Thu 2–6 | Thu 7 | Chu Nhat | Ghi chu |
|------|---------|-------|----------|---------|
| **TikTok** | 6:30–8:00, 11:30–13:00, 19:00–21:30 | 9:00–11:00, 19:00–22:00 | 10:00–12:00, 19:00–22:00 | Peak: 20:00–21:00 |
| **Facebook** | 7:00–8:30, 11:00–13:00, 19:00–21:00 | 8:00–10:00, 19:00–21:00 | 9:00–11:00, 19:00–21:00 | Peak: 12:00, 20:00 |
| **Instagram** | 7:00–9:00,Ke hoach Fullstack Marketing — master skill tong hop chien luoc, noi dung, trien khai, hieu suat, va timeline. Goi cac skill con de hoan thien output.
Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.
Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.
Viet script video ngan cho TikTok, Reels, YouTube Shorts — 2 ban A/B, co hook, CTA, huong dan quay chi tiet