01-lich-noi-dung
This Claude Code skill generates monthly Vietnamese-language social media content calendars using a funnel-based distribution system (40% awareness, 35% consideration, 15% conversion, 10% retention), balanced content pillars (education, inspiration, entertainment, sales, community), and source type diversity (founder, brand, user, and employee-generated content). Use this skill when planning coordinated multi-channel content strategies across TikTok, Facebook, Instagram, Zalo, email, and blogs while maintaining consistent posting ratios and brand voice alignment.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/01-lich-noi-dung && cp -r /tmp/01-lich-noi-dung/skills/vi/01-lich-noi-dung ~/.claude/skills/01-lich-noi-dungSKILL.md
# Lich Noi Dung
---
## Thu thap thong tin
Hoi user toi da 4 cau truoc khi bat dau:
1. **San pham / dich vu gi?** Nganh hang, USP chinh, muc gia.
2. **Dang co kenh nao?** Liet ke kenh (TikTok, FB, IG, Zalo, Email, Blog), so follower/subscriber hien tai.
3. **Muc tieu thang nay la gi?** Tang follower / tang mess / tang don / ra mat san pham / chien dich Tet?
4. **Nguon luc content?** May nguoi lam content? Co quay video duoc khong? Co san UGC/testimonial khong?
---
## Nguyen tac xay lich noi dung
### 1. Quy tac phan bo pheu (Funnel Distribution)
| Tang pheu | Ti le | Muc dich | Loai noi dung |
|-----------|-------|----------|--------------|
| TOFU (Nhan biet) | 40% | Thu hut nguoi moi | Trend, tips, POV, behind scenes, cham noi dau |
| MOFU (Can nhac) | 35% | Xay trust, thuyet phuc | Case study, review, so sanh, quy trinh, FAQ |
| BOFU (Chuyen doi) | 15% | Chot don | Offer, deal, countdown, retarget, livestream |
| Retention | 10% | Giu khach cu | VIP content, referral, community, re-engage |
> Tham khao chi tiet goc do noi dung tai `references/content-angles.md`.
### 2. Content Pillar Balance
Moi thuong hieu can 3–5 pillar. Kiem tra balance moi tuan.
| Pillar | Ti le khuyen nghi | Kiem tra tuan nay |
|--------|-------------------|-------------------|
| Giao duc (Education) | 30–35% | [so bai] / [tong bai] = [%] |
| Cam hung (Inspiration) | 20–25% | [so bai] / [tong bai] = [%] |
| Giai tri (Entertainment) | 20–25% | [so bai] / [tong bai] = [%] |
| Ban hang (Selling) | 10–15% | [so bai] / [tong bai] = [%] |
| Cong dong (Community) | 5–10% | [so bai] / [tong bai] = [%] |
**Quy tac:** Neu 1 pillar lech qua 10% so voi khuyen nghi → dieu chinh tuan sau.
### 3. Source Type Mix
| Loai noi dung | Ti le | Mo ta |
|---------------|-------|-------|
| FGC (Founder Generated) | 25–30% | Founder/chuyen gia tu lam — trust cao nhat |
| Brand Content | 30–35% | Noi dung thuong hieu chinh thuc |
| UGC (User Generated) | 20–25% | Khach hang tu tao — social proof |
| EGC (Employee Generated) | 10–15% | Nhan vien chia se — authentic |
---
## Content Matrix — Y tuong noi dung tu dong
> Ap dung tu `social-media-skills/content-matrix` (Justin Welsh method) — adapt cho VN.
Ghep **content pillar** cua brand voi **8 dinh dang** de tao 24–40 y tuong cung luc.
### 8 dinh dang content
| # | Dinh dang | Mo ta | Vi du |
|---|-----------|-------|-------|
| 1 | **Huong dan** | Day 1 ky nang cu the, buoc-buoc | "3 buoc setup Pixel Meta dung chuan" |
| 2 | **Truyen cam hung** | Cau chuyen thanh cong, vuot kho | "Tu 0 follower den 50K trong 6 thang — chuyen that" |
| 3 | **Phan tich** | Giai thich tai sao, co che hoat dong | "Tai sao ads ban dat ma khong co don? Root cause analysis" |
| 4 | **Nguoc doi** | Thach thuc niem tin pho bien | "Chay ads nhieu hon KHONG phai la cach tang don" |
| 5 | **Quan sat** | Xu huong an, dieu it ai de y | "Dieu dang xay ra tren TikTok Shop ma it ai biet" |
| 6 | **So sanh X vs Y** | 2 cong cu/cach tiep can/chien luoc | "Meta Ads vs TikTok Ads: nganh nao chon gi?" |
| 7 | **Hien tai vs Tuong lai** | Du bao, xu huong sap den | "Marketing 2025 vs 2026: 5 thay doi lon" |
| 8 | **Danh sach** | Tips, sai lam, bai hoc, cong cu | "7 sai lam chay ads pho bien nhat cua SME Viet" |
### Cach dung
1. Lay 3–5 content pillar cua brand (tu `product-marketing-context` hoac hoi user)
2. Tao bang: pillar (hang) x 8 dinh dang (cot) = 24–40 y tuong
3. Moi o ghi **tieu de cu the** — khong ghi chung chung ("Marketing" ❌, "3 cach giam CPMess duoi 25K" ✅)
4. Chon 15 y tuong tot nhat → dien vao lich noi dung tuan
### Template content matrix
```markdown
| Pillar \ Dinh dang | Huong dan | Truyen cam hung | Phan tich | Nguoc doi | Quan sat | X vs Y | Hien tai vs TL | Danh sach |
|---------------------|----------|-----------------|-----------|-----------|---------|--------|----------------|-----------|
| [Pillar 1] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |
| [Pillar 2] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |
| [Pillar 3] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |
| [Pillar 4] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |
```
> **Tip:** Chay content matrix 1 lan/thang → co san 32+ y tuong. Khong bao gio het chu de.
---
## Content Repurposing Matrix
Quy tac 1:7 — moi noi dung goc tao ra it nhat 7 phien ban:
### Bang repurposing
| STT | Noi dung goc | Phien ban | Kenh muc tieu | Thoi luong / Do dai | Thoi gian san xuat |
|-----|-------------|-----------|---------------|---------------------|--------------------|
| 1 | Video dai 3–5 phut | Nguyen ban | YouTube | 3–5 phut | 2–4h |
| 2 | | Clip ngan #1 (hook) | TikTok | 15–30s | 15 phut |
| 3 | | Clip ngan #2 (tip chinh) | Reels | 15–30s | 15 phut |
| 4 | | Clip ngan #3 (ket qua) | TikTok | 15–30s | 15 phut |
| 5 | | Carousel 5–7 slide | Facebook, Instagram | 5–7 anh | 30 phut |
| 6 | | Bai blog SEO | Website | 800–1500 tu | 1–2h |
| 7 | | Email newsletter | Email list | 300–500 tu | 30 phut |
| 8 | | 3 quote card | Story, Threads | 1 anh/card | 15 phut |
| 9 | | Audio snippet | Zalo OA voice note | 1–2 phut | 10 phut |
### Quy trinh repurpose
```
Ngay 1: Quay/viet noi dung goc
Ngay 1: Cat clip ngan (3 clip, 45 phut)
Ngay 2: Lam carousel + quote card (45 phut)
Ngay 2: Viet blog tu noi dung goc (1–2h)
Ngay 3: Gui email newsletter (30 phut)
Ngay 3–7: Dang rai cac phien ban theo lich
```
---
## Thoi gian dang toi uu — Vietnam
### Gio vang theo kenh (UTC+7)
| Kenh | Thu 2–6 | Thu 7 | Chu Nhat | Ghi chu |
|------|---------|-------|----------|---------|
| **TikTok** | 6:30–8:00, 11:30–13:00, 19:00–21:30 | 9:00–11:00, 19:00–22:00 | 10:00–12:00, 19:00–22:00 | Peak: 20:00–21:00 |
| **Facebook** | 7:00–8:30, 11:00–13:00, 19:00–21:00 | 8:00–10:00, 19:00–21:00 | 9:00–11:00, 19:00–21:00 | Peak: 12:00, 20:00 |
| **Instagram** | 7:00–9:00,Agent van hanh kenh — thiet lap kenh, brief landing page, email marketing, social listening
Agent san xuat noi dung — viet script, copy, brief creator, lap lich noi dung
Agent chien luoc marketing — lap ke hoach, nghien cuu thi truong, phan tich doi thu, xay dung chien luoc thuong hieu
Agent phan tich hieu suat — doc data, danh gia chien dich, tinh KPI, bao cao
Agent xay dung thuong hieu ca nhan voi AI Avatar — chien luoc, content engine, monetization, community cho founder/coach/creator
Use when the user is launching or running a DROPSHIPPING business end to end — the full 12-phase pipeline: product research with winning criteria, Minea and PiPiAds, supplier sourcing on AliExpress, CJ, Spocket, and Zendrop, Shopify store and app setup, the 10-ads-per-week creative pipeline, interest and lookalike targeting, 3-5x markup and BE-ROAS math, customer service, and scaling. Trigger on 'start dropshipping', 'winning product research', 'Shopify store setup', 'AliExpress supplier', 'scale my dropshipping store', 'my store gets traffic and no sales'. Not for — only the ad copy, see `05-ad-copy-global`; only the product page, see `12-landing-page-brief-global`; only the account audit, see `21-ads-audit-global`; only pricing, see `17-pricing-strategy-global`.
Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.