05-copy-quang-cao
This Claude Code skill generates six advertising copy variations across three marketing funnel stages (TOFU/MOFU/BOFU) for Vietnamese products or services, adhering to platform-specific policies and audience-appropriate calls-to-action. Use it when creating multi-stage ad campaigns that require tailored messaging for awareness, consideration, and conversion audiences, incorporating emotional triggers, social proof, and platform constraints like Meta Ads' 125-character preview limit.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/05-copy-quang-cao && cp -r /tmp/05-copy-quang-cao/skills/vi/05-copy-quang-cao ~/.claude/skills/05-copy-quang-caoSKILL.md
# Copy Quang Cao ## Buoc 0: Kiem tra context file Truoc khi viet copy ads, doc ca 2 file (neu ton tai): 1. `.agents/product-marketing-context.md` (marketing san pham) 2. `.agents/personal-brand-context.md` (personal brand) Quyet dinh mode: - Chi co `product-marketing-context.md` → **MODE A** (mac dinh — 6 bien the TOFU/MOFU/BOFU ben duoi) - Chi co `personal-brand-context.md` → **MODE B** (Personal Brand Mode — section ben duoi) - Co ca 2 → **HOI 1 cau**: "Ban dang chay ads ban SP hay boost personal brand?" - Khong co → De xuat tao context phu hop --- ## Thu thap thong tin Hoi toi da 4 cau truoc khi viet: 1. **San pham / dich vu gi?** Mo ta ngan, USP chinh, gia, uu dai dang chay (neu co). 2. **Nen tang quang cao?** Meta Ads (Facebook/Instagram), TikTok Ads, Google Ads. Neu khong chon — mac dinh Meta Ads. 3. **Doi tuong muc tieu?** Gioi tinh, do tuoi, noi dau chinh, nguoi quyet dinh mua. Cold (chua biet) hay Warm (da tuong tac)? 4. **Muc tieu quang cao?** Tin nhan (CPMess), Lead form, Traffic, Chuyen doi. Neu khong chon — mac dinh tin nhan. --- ## Nguyen tac cot loi ### Quy tac 125 ky tu Tren Meta Ads, chi **125 ky tu dau** hien thi truoc nut "Xem them". Dong 1 cua primary text phai: - Gay to mo hoac cham noi dau - Chua USP hoac con so cu the - Tu hoan chinh ve nghia (khong cat giua cau) ``` TOT: "Da ban len mun 3 nam chua het? 1 lieu trinh 28 ngay — cam ket sau sach." (74 ky tu) XAU: "Chao ban, cam on ban da quan tam den dich vu cua chung toi. Hom nay minh muon gioi thieu..." (cat giua) ``` ### Thu vien cam xuc trigger | # | Trigger | Mo ta | Vi du ap dung | |---|---------|-------|---------------| | 1 | Noi dau (Pain) | Cham vao van de dang gap — tao dong cam | "Met moi vi da mun? Ban khong co loi..." | | 2 | Khat vong (Aspiration) | Ve hinh anh tuong lai tot dep | "Tuong tuong da ban dep tu tin khong can filter" | | 3 | FOMO | So bo lo co hoi, so lieu gioi han | "Chi con 12 slot thang nay — 89 nguoi da dat" | | 4 | Bang chung xa hoi (Social proof) | Nguoi khac da lam va thanh cong | "1,200 chi da trai nghiem — 4.8/5 sao" | | 5 | Uy tin (Authority) | Chuyen gia, chung nhan, kinh nghiem | "10 nam kinh nghiem — bac si da lieu truc tiep tu van" | | 6 | To mo (Curiosity) | Gay thac mac, muon biet tiep | "Co 1 thu 90% nguoi dung skincare sai — ban co biet?" | **Quy tac chon trigger theo pheu:** - TOFU: To mo (6), Noi dau (1), Khat vong (2) - MOFU: Bang chung xa hoi (4), Uy tin (5), Noi dau (1) - BOFU: FOMO (3), Bang chung xa hoi (4), Noi dau (1) --- ## 6 Framework Copy Chuyen Nghiep > **Reference day du:** `skills/references/copy-frameworks-vn.md` — template char-limit theo tung nen tang, vi du VN cho moi framework. ### Chon framework theo nhiet do audience | Nhiet do | Framework uu tien | Ly do | |---------|------------------|-------| | **Cold** (chua biet san pham) | AIDA, Star·Story·Solution | Dan dat logic tu dau; ke chuyen khong lo quang cao | | **Warm** (da tuong tac, chua mua) | PAS, 4P | Nhac lai noi dau; tang trust bang proof | | **Hot** (co intent, gan mua) | FAB, BAB | Rap dap loi ich cu the; visual transformation | | **Retarget** (da xem, chua mua) | PAS hoac BAB | Nhan manh hau qua hoac bien doi | ### Tom tat 6 frameworks | Framework | Cau truc | Dung khi | Platform phu hop | |-----------|---------|---------|-----------------| | **AIDA** | Attention → Interest → Desire → Action | Cold audience, launch san pham moi | Meta feed, TikTok, YouTube pre-roll | | **PAS** | Problem → Agitate → Solution | Warm audience, nganh co pain point ro (spa, y te, GD) | Meta feed, LinkedIn, Google RSA | | **BAB** | Before → After → Bridge | Transformation offer (spa, fitness, giao duc) | Meta Reels/Stories, TikTok | | **4P** | Promise → Picture → Proof → Push | High-ticket, can nhieu trust (BDS, khoa hoc, B2B) | LinkedIn, Google, Meta feed dai | | **FAB** | Features → Advantages → Benefits | Khach co intent cao, dang so sanh | Google RSA, Meta retarget | | **Star·Story·Solution** | Star → Story → Solution | Brand storytelling, UGC-style, khong muon lo quang cao | TikTok, Reels, YouTube Shorts | > **Sai lam pho bien VN:** Viet theo cau truc tu do (gioi thieu → tinh nang → CTA) thay vi ap framework. Ket qua: copy nhat, it cam xuc, CTR thap. Moi bien the trong 6 bien the output nen dung **1 framework khac nhau**. ### Andromeda Warning — Khong clone ads > **Meta 2026:** He thong Andromeda cluster cac quang cao co **Creative Similarity Score > 60%** — giam delivery tu dong. 100 bien the nho (doi mau, cat clip, thay font) KHONG tot hon 10 creative thuc su khac biet. **Nguong an toan:** | Similarity Score | Trang thai | Hanh dong | |-----------------|-----------|-----------| | < 40% | An toan | Tiep tuc chay | | 40–60% | Canh bao | Kiem tra lai — co the bi cluster | | > 60% | Nguy hiem | Andromeda cluster → giam delivery tu dong | **5 chieu da dang de vuot Andromeda:** 1. **Hook khac nhau** — Pain vs To mo vs Aspiration (khong chi thay text, phai thay goc nhin) 2. **Format khac nhau** — Video doc 9:16 vs Anh vuong 1:1 vs Carousel 3. **Nhan vat khac nhau** — Founder vs Khach hang review vs KOC/bac si 4. **Am nhac khac nhau** — Trending VN vs Nhac cam trang vs Giong noi/voiceover 5. **Boi canh khac nhau** — Studio vs Ngoai canh vs UGC phong khach > Xem them: `skills/references/quality-gates-vn.md` Gate 5 (Andromeda Creative Diversity) --- ### 6 kieu hook quang cao — Dong 1 quyet dinh tat ca > Ap dung tu `social-media-skills/hook-generator` — adapt cho ads VN. 125 ky tu dau cua primary text = hook quang cao. Moi bien the nen dung **kieu hook khac nhau**: | # | Kieu hook | Cong thuc | Vi du VN | |---|-----------|-----------|----------| | 1 | **Con so** | So lieu cu the, bat ngo | "1,247 chi da trai nghiem — 98% quay lai lan 2" | | 2 | **Nguoc doi** | Lat nguoc niem tin pho bien | "Chay ads nhieu hon KHONG giup ban co them khach" | | 3 | **Truoc/Sau** | Ket qua bien doi cu the | "Tu 5 don/tuan len 40 don/tuan — chi trong 60 ngay" | | 4 | **Muon uy tin** | Nhac ten ch
Agent van hanh kenh — thiet lap kenh, brief landing page, email marketing, social listening
Agent san xuat noi dung — viet script, copy, brief creator, lap lich noi dung
Agent chien luoc marketing — lap ke hoach, nghien cuu thi truong, phan tich doi thu, xay dung chien luoc thuong hieu
Agent phan tich hieu suat — doc data, danh gia chien dich, tinh KPI, bao cao
Agent xay dung thuong hieu ca nhan voi AI Avatar — chien luoc, content engine, monetization, community cho founder/coach/creator
Use when the user is launching or running a DROPSHIPPING business end to end — the full 12-phase pipeline: product research with winning criteria, Minea and PiPiAds, supplier sourcing on AliExpress, CJ, Spocket, and Zendrop, Shopify store and app setup, the 10-ads-per-week creative pipeline, interest and lookalike targeting, 3-5x markup and BE-ROAS math, customer service, and scaling. Trigger on 'start dropshipping', 'winning product research', 'Shopify store setup', 'AliExpress supplier', 'scale my dropshipping store', 'my store gets traffic and no sales'. Not for — only the ad copy, see `05-ad-copy-global`; only the product page, see `12-landing-page-brief-global`; only the account audit, see `21-ads-audit-global`; only pricing, see `17-pricing-strategy-global`.
Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.