05-copy-quang-cao
This Claude Code skill generates six advertising copy variations across three marketing funnel stages (TOFU/MOFU/BOFU) for Vietnamese products or services, adhering to platform-specific policies and audience-appropriate calls-to-action. Use it when creating multi-stage ad campaigns that require tailored messaging for awareness, consideration, and conversion audiences, incorporating emotional triggers, social proof, and platform constraints like Meta Ads' 125-character preview limit.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/05-copy-quang-cao && cp -r /tmp/05-copy-quang-cao/skills/vi/05-copy-quang-cao ~/.claude/skills/05-copy-quang-caoSKILL.md
# Copy Quang Cao ## Buoc 0: Kiem tra context file Truoc khi viet copy ads, doc ca 2 file (neu ton tai): 1. `.agents/product-marketing-context.md` (marketing san pham) 2. `.agents/personal-brand-context.md` (personal brand) Quyet dinh mode: - Chi co `product-marketing-context.md` → **MODE A** (mac dinh — 6 bien the TOFU/MOFU/BOFU ben duoi) - Chi co `personal-brand-context.md` → **MODE B** (Personal Brand Mode — section ben duoi) - Co ca 2 → **HOI 1 cau**: "Ban dang chay ads ban SP hay boost personal brand?" - Khong co → De xuat tao context phu hop --- ## Thu thap thong tin Hoi toi da 4 cau truoc khi viet: 1. **San pham / dich vu gi?** Mo ta ngan, USP chinh, gia, uu dai dang chay (neu co). 2. **Nen tang quang cao?** Meta Ads (Facebook/Instagram), TikTok Ads, Google Ads. Neu khong chon — mac dinh Meta Ads. 3. **Doi tuong muc tieu?** Gioi tinh, do tuoi, noi dau chinh, nguoi quyet dinh mua. Cold (chua biet) hay Warm (da tuong tac)? 4. **Muc tieu quang cao?** Tin nhan (CPMess), Lead form, Traffic, Chuyen doi. Neu khong chon — mac dinh tin nhan. --- ## Nguyen tac cot loi ### Quy tac 125 ky tu Tren Meta Ads, chi **125 ky tu dau** hien thi truoc nut "Xem them". Dong 1 cua primary text phai: - Gay to mo hoac cham noi dau - Chua USP hoac con so cu the - Tu hoan chinh ve nghia (khong cat giua cau) ``` TOT: "Da ban len mun 3 nam chua het? 1 lieu trinh 28 ngay — cam ket sau sach." (74 ky tu) XAU: "Chao ban, cam on ban da quan tam den dich vu cua chung toi. Hom nay minh muon gioi thieu..." (cat giua) ``` ### Thu vien cam xuc trigger | # | Trigger | Mo ta | Vi du ap dung | |---|---------|-------|---------------| | 1 | Noi dau (Pain) | Cham vao van de dang gap — tao dong cam | "Met moi vi da mun? Ban khong co loi..." | | 2 | Khat vong (Aspiration) | Ve hinh anh tuong lai tot dep | "Tuong tuong da ban dep tu tin khong can filter" | | 3 | FOMO | So bo lo co hoi, so lieu gioi han | "Chi con 12 slot thang nay — 89 nguoi da dat" | | 4 | Bang chung xa hoi (Social proof) | Nguoi khac da lam va thanh cong | "1,200 chi da trai nghiem — 4.8/5 sao" | | 5 | Uy tin (Authority) | Chuyen gia, chung nhan, kinh nghiem | "10 nam kinh nghiem — bac si da lieu truc tiep tu van" | | 6 | To mo (Curiosity) | Gay thac mac, muon biet tiep | "Co 1 thu 90% nguoi dung skincare sai — ban co biet?" | **Quy tac chon trigger theo pheu:** - TOFU: To mo (6), Noi dau (1), Khat vong (2) - MOFU: Bang chung xa hoi (4), Uy tin (5), Noi dau (1) - BOFU: FOMO (3), Bang chung xa hoi (4), Noi dau (1) --- ## 6 Framework Copy Chuyen Nghiep > **Reference day du:** `skills/references/copy-frameworks-vn.md` — template char-limit theo tung nen tang, vi du VN cho moi framework. ### Chon framework theo nhiet do audience | Nhiet do | Framework uu tien | Ly do | |---------|------------------|-------| | **Cold** (chua biet san pham) | AIDA, Star·Story·Solution | Dan dat logic tu dau; ke chuyen khong lo quang cao | | **Warm** (da tuong tac, chua mua) | PAS, 4P | Nhac lai noi dau; tang trust bang proof | | **Hot** (co intent, gan mua) | FAB, BAB | Rap dap loi ich cu the; visual transformation | | **Retarget** (da xem, chua mua) | PAS hoac BAB | Nhan manh hau qua hoac bien doi | ### Tom tat 6 frameworks | Framework | Cau truc | Dung khi | Platform phu hop | |-----------|---------|---------|-----------------| | **AIDA** | Attention → Interest → Desire → Action | Cold audience, launch san pham moi | Meta feed, TikTok, YouTube pre-roll | | **PAS** | Problem → Agitate → Solution | Warm audience, nganh co pain point ro (spa, y te, GD) | Meta feed, LinkedIn, Google RSA | | **BAB** | Before → After → Bridge | Transformation offer (spa, fitness, giao duc) | Meta Reels/Stories, TikTok | | **4P** | Promise → Picture → Proof → Push | High-ticket, can nhieu trust (BDS, khoa hoc, B2B) | LinkedIn, Google, Meta feed dai | | **FAB** | Features → Advantages → Benefits | Khach co intent cao, dang so sanh | Google RSA, Meta retarget | | **Star·Story·Solution** | Star → Story → Solution | Brand storytelling, UGC-style, khong muon lo quang cao | TikTok, Reels, YouTube Shorts | > **Sai lam pho bien VN:** Viet theo cau truc tu do (gioi thieu → tinh nang → CTA) thay vi ap framework. Ket qua: copy nhat, it cam xuc, CTR thap. Moi bien the trong 6 bien the output nen dung **1 framework khac nhau**. ### Andromeda Warning — Khong clone ads > **Meta 2026:** He thong Andromeda cluster cac quang cao co **Creative Similarity Score > 60%** — giam delivery tu dong. 100 bien the nho (doi mau, cat clip, thay font) KHONG tot hon 10 creative thuc su khac biet. **Nguong an toan:** | Similarity Score | Trang thai | Hanh dong | |-----------------|-----------|-----------| | < 40% | An toan | Tiep tuc chay | | 40–60% | Canh bao | Kiem tra lai — co the bi cluster | | > 60% | Nguy hiem | Andromeda cluster → giam delivery tu dong | **5 chieu da dang de vuot Andromeda:** 1. **Hook khac nhau** — Pain vs To mo vs Aspiration (khong chi thay text, phai thay goc nhin) 2. **Format khac nhau** — Video doc 9:16 vs Anh vuong 1:1 vs Carousel 3. **Nhan vat khac nhau** — Founder vs Khach hang review vs KOC/bac si 4. **Am nhac khac nhau** — Trending VN vs Nhac cam trang vs Giong noi/voiceover 5. **Boi canh khac nhau** — Studio vs Ngoai canh vs UGC phong khach > Xem them: `skills/references/quality-gates-vn.md` Gate 5 (Andromeda Creative Diversity) --- ### 6 kieu hook quang cao — Dong 1 quyet dinh tat ca > Ap dung tu `social-media-skills/hook-generator` — adapt cho ads VN. 125 ky tu dau cua primary text = hook quang cao. Moi bien the nen dung **kieu hook khac nhau**: | # | Kieu hook | Cong thuc | Vi du VN | |---|-----------|-----------|----------| | 1 | **Con so** | So lieu cu the, bat ngo | "1,247 chi da trai nghiem — 98% quay lai lan 2" | | 2 | **Nguoc doi** | Lat nguoc niem tin pho bien | "Chay ads nhieu hon KHONG giup ban co them khach" | | 3 | **Truoc/Sau** | Ket qua bien doi cu the | "Tu 5 don/tuan len 40 don/tuan — chi trong 60 ngay" | | 4 | **Muon uy tin** | Nhac ten ch
Ke hoach Fullstack Marketing — master skill tong hop chien luoc, noi dung, trien khai, hieu suat, va timeline. Goi cac skill con de hoan thien output.
Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
Lich noi dung thang — len lich dang bai da kenh voi ti le pheu, content pillar, repurposing matrix, va scoring tieu chi.
Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.
Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.