11-thiet-lap-kenh
This Claude Code skill guides users through setting up seven marketing channels, TikTok Brand, Zalo OA, Facebook Page, Email via Brevo, TikTok Shop, Instagram Business, and Google Business Profile, from account creation through the first 30 days of operation. Users answer four initial questions about desired channels, business sector, existing accounts, and 90-day goals, then receive channel-specific setup instructions organized into four phases: account creation, verification and optimization, channel integration, and initial content planning.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/11-thiet-lap-kenh && cp -r /tmp/11-thiet-lap-kenh/skills/vi/11-thiet-lap-kenh ~/.claude/skills/11-thiet-lap-kenhSKILL.md
# Thiet Lap Kenh A-Z ## Thu thap thong tin Hoi user toi da 4 cau sau truoc khi bat dau: 1. **Ban muon thiet lap kenh nao?** (TikTok Brand / Zalo OA / Facebook Page / Email Brevo / TikTok Shop / Instagram / Google Business Profile — co the chon nhieu) 2. **Nganh hang va san pham/dich vu chinh?** (Nganh gi? Ban gi? Phan khuc gia nao?) 3. **Da co kenh nao chua?** (Liet ke kenh hien tai, so follower/like, tinh trang hoat dong) 4. **Muc tieu 90 ngay dau la gi?** (Follower? Lead? Don hang? Brand awareness?) --- ## Kenh ho tro | STT | Kenh | Vai tro chinh | Phu hop voi | |-----|------|-------------|-------------| | 1 | TikTok Brand | Reach + Brand + Conversion | Tat ca nganh — dac biet Beauty, F&B, Fashion, Education | | 2 | Zalo OA | Nurture + Retention + Re-engage | Dich vu, Spa, BDS, Education, B2B | | 3 | Facebook Page | Trust + Ads + Community | Tat ca nganh | | 4 | Email (Brevo) | Nurture dai han + Automation | Education, E-commerce, SaaS, B2B | | 5 | TikTok Shop | E-commerce truc tiep | Fashion, Beauty, FMCG, Phu kien | | 6 | Instagram Business | Visual brand + Engagement | Beauty, Fashion, F&B, Lifestyle | | 7 | Google Business Profile | Local SEO + Trust | Dich vu dia phuong, Spa, Nha hang, Phong kham | --- ## Quy trinh 4 giai doan Moi kenh theo 4 giai doan: | Giai doan | Thoi gian | Muc tieu | |-----------|-----------|----------| | **1. Tao & Setup** | Ngay 1–2 | Tao tai khoan, cai dat day du, hoan thien profile | | **2. Xac minh & Toi uu** | Ngay 3–7 | Xac minh, ket noi tool, toi uu cho tim kiem | | **3. Ket noi & Tich hop** | Ngay 7–14 | Lien ket cac kenh, cai dat automation | | **4. Ke hoach 30 ngay dau** | Ngay 1–30 | Noi dung, tan suat, KPI theo doi | --- ## 1. TikTok Brand Account ### Giai doan 1 — Tao & Setup (Ngay 1–2) | Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Tao tai khoan | Dung email doanh nghiep, khong dung so dien thoai ca nhan | [ ] | | Chuyen sang Business Account | Settings → Manage Account → Switch to Business | [ ] | | Chon danh muc nganh | Chon dung nganh — anh huong den de xuat noi dung | [ ] | | Avatar | 400x400px, logo ro net tren nen sang, file PNG | [ ] | | Username | @tenbrand — ngan, de nho, trung voi cac kenh khac | [ ] | | Bio | Max 80 ky tu, noi ro ban la ai + lam gi + CTA | [ ] | | Link trong bio | Link to Zalo/Website/Landing page (dung Linktree neu can nhieu link) | [ ] | ### Giai doan 2 — Xac minh & Toi uu (Ngay 3–7) | Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Xac minh so dien thoai + email | Bao mat tai khoan | [ ] | | Bat 2FA | Settings → Security → Two-Factor Authentication | [ ] | | Ket noi TikTok Ads Manager | ads.tiktok.com — tao Business Center | [ ] | | Cai dat TikTok Pixel | Gan pixel len website (neu co) | [ ] | | Nghien cuu hashtag nganh | Tim 20–30 hashtag lien quan, phan loai lon/vua/nho | [ ] | | Follow 50 tai khoan nganh | Doi thu + KOL + Trend setter → de algorithm hieu niche | [ ] | ### Giai doan 3 — Ket noi & Tich hop (Ngay 7–14) | Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Ket noi Instagram (neu co) | Cross-post Reels → TikTok va nguoc lai | [ ] | | Setup TikTok Shop (neu ban hang) | Xem phan TikTok Shop ben duoi | [ ] | | Tao template video | 3–5 template CapCut de nhan su tu lam | [ ] | | Cai dat auto-reply tin nhan | Tin chao mung + FAQ tu dong | [ ] | | Tao playlist/series | Nhom video theo chu de de khach xem lien tuc | [ ] | ### Giai doan 4 — Ke hoach 30 ngay dau | Tuan | So video | Loai noi dung | Muc tieu | |------|---------|-------------|----------| | Tuan 1 | 5–7 video | 100% TOFU: gioi thieu, behind scenes, tips | Test format, tim phong cach | | Tuan 2 | 5–7 video | 70% TOFU + 30% MOFU: giao duc, so sanh | Tang follower, test hook | | Tuan 3 | 5–7 video | 50% TOFU + 30% MOFU + 20% BOFU | Bat dau thu lead | | Tuan 4 | 5–7 video | 40% TOFU + 30% MOFU + 30% BOFU | Toi uu format thang, tang lead | **Ky thuat video:** - Do phan giai: 1080x1920 (9:16) - Do dai: 15–60s (tot nhat 21–34s) - Hook: 3 giay dau quyet dinh 80% hieu qua - Caption: 150 ky tu, 3–5 hashtag - Nhac: Trending sound tang reach 30–50% ### Loi thuong gap | Loi | Hau qua | Cach tranh | |----|---------|-----------| | Dang 1–2 video roi bo | Algorithm khong hieu kenh → reach thap mai | Cam ket toi thieu 5 video/tuan trong 30 ngay dau | | Copy nguyen content doi thu | Bi report, mat uy tin, khong co ban sac | Lay y tuong roi lam theo phong cach rieng | | Chi lam BOFU (ban hang) | Follower khong tang, engagement thap | Ti le TOFU:MOFU:BOFU = 40:30:30 | | Khong tra loi comment | Mat co hoi tuong tac, algorithm giam reach | Tra loi 100% comment trong 2 gio dau | --- ## 2. Zalo Official Account (OA) ### Giai doan 1 — Tao & Setup (Ngay 1–2) | Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Dang ky tai oa.zalo.me | Can GPKD hoac CMND chu doanh nghiep | [ ] | | Chon loai OA | Cua hang / Giao duc / Suc khoe / Dich vu → chon dung | [ ] | | Avatar | 640x640px, logo ro net | [ ] | | Anh bia | 1080x360px, the hien dich vu chinh + thong tin lien he | [ ] | | Mo ta OA | Max 500 ky tu — mo ta dich vu, dia chi, gio mo cua | [ ] | | Cai dat menu | Tao menu 3–5 muc: Dich vu / Bang gia / Dat lich / Lien he / Uu dai | [ ] | ### Giai doan 2 — Xac minh & Toi uu (Ngay 3–7) | Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Xac minh OA | Gui giay to theo yeu cau Zalo — mat 3–7 ngay | [ ] | | Cai dat tra loi tu dong | Tin chao mung khi follow + FAQ bot | [ ] | | Tao mau tin nhan (template) | 5–10 template cho cac tinh huong thuong gap | [ ] | | Cai dat thong bao | Nhan thong bao khi co tin nhan moi | [ ] | | Them nhan vien quan ly | Phan quyen: admin, editor, cs | [ ] | ### Giai doan 3 — Ket noi & Tich hop (Ngay 7–14) | Buoc | Chi tiet | Trang thai | |------|---------|-----------| | Tao ma QR follow OA | In dan tai cua hang, them vao name card, post len Facebook | [ ] | | Ket noi Zalo Ads | ads.zalo.me — tao chien dich thu follower | [ ] | | Tich hop chatbot (neu
Ke hoach Fullstack Marketing — master skill tong hop chien luoc, noi dung, trien khai, hieu suat, va timeline. Goi cac skill con de hoan thien output.
Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
Lich noi dung thang — len lich dang bai da kenh voi ti le pheu, content pillar, repurposing matrix, va scoring tieu chi.
Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.
Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.