12-brief-landing-page

# Brief Landing Page

> 1 page = 1 goal = 1 CTA. Khong menu, khong link ngoai, khong xao nhang.

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## Thu thap thong tin

Hoi user toi da 4 cau:

1. **San pham/dich vu gi?** Mo ta ngan + gia ban + doi tuong muc tieu.
2. **Muc tieu landing page?** Thu lead (form), dat lich, mua hang, dang ky?
3. **Nguon traffic chinh?** Meta Ads, TikTok Ads, Google Ads, organic, hay ket hop?
4. **Da co asset chua?** Anh/video san pham, testimonial, so lieu social proof?

---

## Nguyen tac cot loi

### 1 page — 1 goal — 1 CTA

| Nguyen tac | Giai thich |
|------------|-----------|
| 1 muc tieu duy nhat | Moi trang chi phuc vu 1 hanh dong: dien form, dat lich, hoac mua hang |
| Khong navigation menu | Loai bo header menu — tranh user roi khoi trang |
| Khong link ngoai | Moi link phai anchor scroll xuong CTA, khong dan ra ngoai |
| Mobile-first | 70%+ traffic tu mobile o Viet Nam — thiet ke mobile truoc, desktop sau |
| Toc do <3 giay | First Contentful Paint < 1.5s, Largest Contentful Paint < 3s |
| Yeu to khan cap | Countdown, so luong gioi han, deadline — luon co it nhat 1 |

### Phan bo do dai theo thiet bi

| Thiet bi | Tong chieu dai trang | Thoi gian doc trung binh |
|----------|---------------------|-------------------------|
| Mobile | 6–8 man hinh cuon | 90–120 giay |
| Desktop | 4–5 man hinh cuon | 60–90 giay |

---

## Cau truc 7 section

### Section 1 — Hero (Man hinh dau tien)

**Muc dich:** Hook + truyen tai gia tri cot loi trong 5 giay.

| Thanh phan | Yeu cau | Gioi han ky tu |
|------------|---------|---------------|
| Headline | Noi ro loi ich chinh, khong chung chung | 60 ky tu |
| Sub-headline | Giai thich ngan cach dat duoc loi ich | 120 ky tu |
| CTA chinh | Dong tu + loi ich, mau cam (#ff6b00) | 25 ky tu |
| Visual | Anh/video san pham hoac ket qua | 1 hinh chinh |
| Trust badge | So khach hang, danh gia, logo doi tac | 3–5 badge |

**Template copy:**

```
Headline: [Ket qua mong muon] — [Thoi gian/Dieu kien]
  Vi du: "Da sang min trong 4 tuan — khong can xam lan"

Sub-headline: [Phuong phap/San pham] giup [doi tuong] [dat ket qua] ma [loai bo noi lo].
  Vi du: "Lieu trinh facial chuyen sau giup chi em van phong lay lai lan da khoe manh ma khong mat thoi gian nghi duong."

CTA: [Dong tu] + [Loi ich]
  Vi du: "Dat lich tu van mien phi"
```

---

### Section 2 — Van de (Problem Agitation)

**Muc dich:** Goi ten dung noi dau de user cam thay "dung roi, minh dang gap van de nay."

| Thanh phan | Yeu cau |
|------------|---------|
| 3–5 pain point | Liet ke van de cu the, dung ngon ngu cua khach hang |
| Hau qua | Neu khong giai quyet thi sao? |
| Cam xuc | Dung tu gay dong cam: met moi, lo lang, chan nan, mat tu tin |

**Template:**

```
"Ban co dang gap nhung van de nay?"

- [Pain point 1 — mo ta cu the, co tinh huong]
- [Pain point 2 — hau qua cua van de]
- [Pain point 3 — cam xuc di kem]
- [Pain point 4 — da thu cach khac nhung khong hieu qua]

"Neu ban dang gap it nhat 1 trong nhung dieu tren — [ten san pham/dich vu] la giai phap."
```

---

### Section 3 — Giai phap (Solution + How it works)

**Muc dich:** Gioi thieu san pham/dich vu nhu cau tra loi cho van de o Section 2.

| Thanh phan | Yeu cau |
|------------|---------|
| Gioi thieu giai phap | 2–3 cau ngan, khong viet qua dai |
| 3–4 buoc hoat dong | So hoa quy trinh: Buoc 1 → Buoc 2 → Buoc 3 → Ket qua |
| Diem khac biet | 3 USP so voi doi thu hoac phuong phap cu |
| Visual | Hinh anh/icon minh hoa tung buoc |

**Template:**

```
"[Ten giai phap] hoat dong nhu the nao?"

Buoc 1: [Hanh dong dau tien cua khach] → [Ket qua buoc nay]
Buoc 2: [Hanh dong tiep theo] → [Ket qua buoc nay]
Buoc 3: [Hanh dong cuoi] → [Ket qua cuoi cung]

Tai sao khac biet:
- [USP 1]: [Giai thich ngan]
- [USP 2]: [Giai thich ngan]
- [USP 3]: [Giai thich ngan]
```

---

### Section 4 — Bang chung xa hoi (Social Proof)

**Muc dich:** Xay trust bang ket qua thuc te.

| Thanh phan | Yeu cau | So luong |
|------------|---------|---------|
| Testimonial | Ten that, hinh that, ket qua cu the | 3–5 |
| So lieu | Tong khach, danh gia TB, nam kinh nghiem | 3–4 so |
| Logo doi tac | Neu la B2B hoac co brand lon | 4–6 logo |
| Truoc/Sau | Hinh anh so sanh ket qua | 2–3 cap |
| Video review | Khach hang chia se trai nghiem | 1–2 video |

**Template testimonial:**

```
"[Ket qua cu the voi so lieu]"
— [Ten], [Nghe nghiep/Vi tri], [Thanh pho]
[Hinh anh hoac avatar]
```

---

### Section 5 — Form thu lead / CTA chinh

**Muc dich:** Chuyen doi — day la section quan trong nhat.

| Thanh phan | Yeu cau |
|------------|---------|
| Headline form | Nhac lai loi ich + khan cap |
| So truong form | Toi thieu: Ten + SĐT (2 truong). Toi da: + Email + 1 truong tuy chon |
| CTA button | Mau cam (#ff6b00), kich thuoc lon, noi bat |
| Cam ket | "Thong tin bao mat" hoac "Tu van mien phi, khong rang buoc" |
| Khan cap | Countdown timer hoac "Con [X] slot trong thang nay" |

**Quy tac form:**

- Mobile: form chiem toan bo chieu rong man hinh
- Moi truong form co label ro rang + placeholder vi du
- Button CTA cao toi thieu 48px (de bam tren mobile)
- Sau submit: hien Thank you + redirect hoac thong bao thanh cong
- Khong yeu cau email neu muc tieu la goi dien/nhan tin

---

### Section 6 — FAQ (Xu ly phan doi)

**Muc dich:** Tra loi 5–7 cau hoi thuong gap de go bo ro can mua.

| Loai cau hoi | Vi du |
|-------------|------|
| Gia ca | "Chi phi bao nhieu? Co phat sinh khong?" |
| Hieu qua | "Bao lau thay ket qua?" |
| An toan | "Co tac dung phu khong?" |
| Quy trinh | "Dang ky nhu the nao?" |
| Doi thu | "Khac gi voi [doi thu/phuong phap khac]?" |
| Cam ket | "Co bao hanh/hoan tien khong?" |
| Thoi gian | "Mat bao lau?" |

**Dinh dang:** Accordion (co/dong) — mac dinh dong tren mobile de tiet kiem khong gian.

---

### Section 7 — Final CTA (Chot)

**Muc dich:** Lan cuoi keu goi hanh dong, manh me nhat.

| Thanh phan | Yeu cau |
|------------|---------|
| Headline | Tom tat toan bo gia tri trong 1 cau |
| CTA button | Giong Section 5, mau cam, kich thuoc lon |
| Khan cap | Nhac lai dea