17-pricing-strategy
This Claude Code skill helps businesses establish product or service pricing, adjust pricing strategies, or optimize pricing pages tailored to Vietnamese customer psychology. Use it when a user mentions "pricing strategy," "product pricing," "pricing tier," "service package," "discount strategy," or "combo package." The skill gathers essential context like product type, cost structure, and market stage, then recommends one of six pricing models (one-time, subscription, tiered, package, freemium, or pay-as-you-go) and applies five psychological pricing tactics including charm pricing, anchor pricing, decoy pricing, bundle pricing, and strategic discounting.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/17-pricing-strategy && cp -r /tmp/17-pricing-strategy/skills/vi/17-pricing-strategy ~/.claude/skills/17-pricing-strategySKILL.md
# Pricing Strategy ## Thu thap thong tin ### Buoc 0: Kiem tra context Doc `.agents/product-marketing-context.md` neu co. ### Buoc 1: Hoi user 1. **Dang o giai doan nao?** (Chua ra mat / Da ban nhung muon toi uu / Ra mat moi) 2. **Loai san pham?** (San pham 1 lan / Subscription / Dich vu lieu trinh / Khoa hoc / SaaS) 3. **Bien do gia can nhac?** (Vi du: 500K–5M / 300K–1.5M) 4. **Chi phi bien doi/don + chi phi co dinh/thang?** (De tinh break-even) --- ## 6 mo hinh gia pho bien VN | Mo hinh | Phu hop | Vi du VN | |---------|---------|---------| | **One-time** | San pham 1 lan, khong dung mai | My pham, quan ao, do gia dung | | **Subscription** | Dich vu lap lai | SaaS, goi cham soc, membership | | **Tiered** | 2-3 goi khac gia | Goi Basic/Pro/Enterprise | | **Package (combo)** | Tang perceived value | Spa lieu trinh 5 buoi | | **Freemium** | Tep lon, tle convert thap | App, tool online, khoa hoc | | **Pay-as-you-go** | Su dung khong deu | Cloud, API, credit | --- ## 5 chien thuat dinh gia ### 1. Charm Pricing (Gia tam ly) **Nguyen tac:** So ket thuc bang 9 duoc cam nhan re hon. **Vi du VN:** - 299K thay vi 300K - 1,990,000 thay vi 2,000,000 - 99,000 thay vi 100,000 **Khi nao dung:** San pham pho thong, canh tranh gia. **Khi nao khong dung:** Luxury — luxury khong dung charm (cau luxury: 2,000,000 — tron ve dep hon 1,999,000). ### 2. Anchor Pricing (Neo gia) **Nguyen tac:** Hien gia cao truoc → gia thuc te thay re. **Cau truc 3 goi:** ``` Goi Premium: 5,000,000 (anchor — hiem khi ban) Goi Pro: 2,500,000 (muc tieu ban — trung tam chu y) Goi Basic: 990,000 (entry — cho tep nhay cam gia) ``` **Ket qua:** ~60-70% khach chon goi giua vi "vua phai". ### 3. Decoy Pricing (Goi moi nhu) **Nguyen tac:** Them 1 goi xau de lam goi muc tieu thay hap dan. **Vi du (bao giay):** ``` A. Digital only: 500K (xau - khach it chon) B. Print only: 1,200K (decoy - gan gia C, it gia tri) C. Digital + Print: 1,300K (muc tieu - ban duoc nhieu nhat) ``` Khach nhin goi C vs B → C chi them 100K duoc ca 2 thu → "hoi hon", chon C. ### 4. Bundle Pricing (Ban combo) **Nguyen tac:** Gop nhieu san pham → tang AOV + giam chi phi CAC. **Vi du spa:** ``` Facial don: 500K Massage don: 400K Treatment don: 300K ------------------------ COMBO 3 dich vu: 999K (tiet kiem 201K — khach cam thay loi) ``` **Quy tac:** Discount combo ~15-25% tong gia le — du de khach thay loi, khong qua sau. ### 5. Discount Thang Loi (Win-back / Acquisition) **Thuong dung:** - **Welcome 10-20%** cho khach moi (first-time) - **Comeback 20-30%** cho khach cu khong quay 60 ngay - **Loyalty tier** — khach VIP gia rieng khong cong khai - **Flash sale** — 48h, gioi han so don - **Ma gioi thieu** — khach gioi thieu + khach moi cung giam --- ## Pricing Page ### Cau truc chuan (tu trai sang phai) ``` [Goi 1: Starter/Basic] [Goi 2: Pro - HIGHLIGHT] [Goi 3: Enterprise] Gia thap Gia trung binh (anchor) Gia cao (decoy) 3-4 feature 7-8 feature Full feature Khong highlight "Pho bien nhat" badge "Lien he tu van" CTA: "Thu mien phi" CTA: "Bat dau ngay" CTA: "Dat lich demo" ``` ### Yeu cau pricing page | Yeu to | Can co | |--------|--------| | 3 goi (khong hon 4) | De so sanh | | Highlight goi trung tam | Dinh huong chon | | Monthly/Yearly toggle | Yearly -15-20% | | Feature comparison table | So sanh chi tiet | | FAQ | Xu ly rao can gia | | Testimonial gan goi | Social proof | | Gia rõ rang, khong "lien he de bao gia" (B2C) | Tao tin | | Trial mien phi / refund policy | Giam rui ro | --- ## Pricing tam ly VN ### Dac diem khach VN 1. **Kha quan tam gia** — nhung nhay cam voi "chat luong / gia" 2. **Thich tron so** cho luxury, thich so le cho pho thong 3. **Rat thich combo** — cam giac "loi" 4. **Membership loyal cao** — neu cam ket 1 lan, theo lau 5. **Rat so mat tien oan** — can cam ket ket qua / refund 6. **Chuong installment** — tra gop khong lai suat ### Neu gia cao **Khong giau gia.** Giai thich vi sao cao: - Chat luong nguyen lieu / cong nghe - Thoi gian / cong suc - Ket qua cam ket / bao hanh - So voi chi phi khong xu ly (pain cost) ### Neu gia thap **Khong xau ho.** Khang dinh: - Mo hinh tinh gon → re hon khong phai vi kem chat - Khong tra luong moi gioi - Dan moi: "[So khach] da tin" - Upsell sau — cham cham tang gia tri --- ## Break-even Analysis ``` Break-even don = Chi phi co dinh/thang ÷ (Gia ban/don - Chi phi bien doi/don) Vi du: Spa ngan sach 30M/thang, facial 500K, chi phi bien/don 200K → 30,000,000 ÷ (500,000 - 200,000) = 100 don/thang de hoa von ``` --- ## Output template ```markdown # Pricing Strategy — [Ten san pham] Ngay: [YYYY-MM-DD] ## 1. Mo hinh gia [One-time / Subscription / Tiered / Package / Freemium / Pay-as-you-go] Ly do chon: [...] ## 2. Pricing matrix (3 goi) | Goi | Gia | Target | Feature | CTA | |-----|-----|--------|---------|-----| | Basic | X | Tep nhay cam gia | [...] | "[CTA]" | | Pro | Y | Muc tieu chinh | [...] | "[CTA]" | | Premium/Enterprise | Z | Anchor | [...] | "[CTA]" | ## 3. Chien thuat gia - Charm: ... - Anchor: ... - Bundle: ... - Discount: ... ## 4. Break-even Chi phi co dinh: X Chi phi bien/don: Y Gia ban: Z → Break-even = N don/thang ## 5. So sanh doi thu (cung phan khuc) | Doi thu | Gia goi chinh | Diem manh | Diem yeu | |---------|--------------|----------|----------| | [A] | X | [...] | [...] | | [B] | Y | [...] | [...] | ## 6. Dinh vi gia vs doi thu [Premium (cao hon 20%+) / Parity (tuong duong) / Value (thap hon 15-25%)] ## 7. Pricing page layout [So do 3 goi + features + CTA] ## 8. Rao can gia thuong gap + xu ly 1. "Gia cao qua" → [Xu ly] 2. "So khong hieu qua" → [Xu ly] 3. "De tinh sau" → [Xu ly] ## 9. Plan test - Test A: Gia X vs Y — do conv rate 30 ngay - Test B: 2 goi vs 3 goi - Test C: Monthly vs Yearly discount % ## 10. Deadlines - Launch gia moi: [ngay] - Review ket qua: [ngay] ``` ---
Ke hoach Fullstack Marketing — master skill tong hop chien luoc, noi dung, trien khai, hieu suat, va timeline. Goi cac skill con de hoan thien output.
Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
Lich noi dung thang — len lich dang bai da kenh voi ti le pheu, content pillar, repurposing matrix, va scoring tieu chi.
Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.
Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.