22-personal-brand-context
The Personal Brand Context skill creates a foundational reference file documenting an individual's positioning, niche, narrative arc, content pillars, target audience, brand voice, and monetization goals for use across subsequent personal branding skills. Use this skill when establishing or updating core personal brand documentation for founders, coaches, or creators who need consistent positioning across multiple marketing initiatives.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/22-personal-brand-context && cp -r /tmp/22-personal-brand-context/modules/personal-branding/vi/22-personal-brand-context ~/.claude/skills/22-personal-brand-contextSKILL.md
# Personal Brand Context (Foundation Skill)
> **Day la foundation skill cho THUONG HIEU CA NHAN** — chay TRUOC moi skill personal brand khac (23-28). Tao file `.agents/personal-brand-context.md` chua thong tin goc ve con nguoi, dinh vi, story, audience, voice — de cac skill khac khong phai hoi lai.
>
> **Song song voi `product-marketing-context`:** Skill kia phuc vu san pham/dich vu, skill nay phuc vu CON NGUOI — founder, coach, creator.
---
## Cho nguoi moi (Newbie section)
### Ai nen dung skill nay?
| Doi tuong | Vi du cu the |
|-----------|-------------|
| Founder / CEO | Muon xay thuong hieu ca nhan song song cong ty |
| Coach / Consultant | Muon dinh vi chuyen gia, ban khoa hoc / dich vu tu van |
| Creator / KOL | Muon phat trien kenh noi dung, tang follower, monetize |
### Ai KHONG nen dung skill nay?
- **Brand cong ty / san pham** → Dung `product-marketing-context` thay the
- **Agency lam cho khach hang** → Dung `20-brief-client-intake` de thu thap input
- **Nguoi chua biet minh muon xay personal brand** → Can brainstorm truoc, chua can context file
### Doc nhanh 30 giay
Skill nay tao 1 file goc (`.agents/personal-brand-context.md`) voi 13+ sections mo ta BAN LA AI trong goc nhin marketing, gom ca kho asset hinh anh de cac skill design/avatar biet anh nao dung lam style, mat, logo, palette. Tat ca skill personal brand khac (23-28) se doc file nay truoc khi lam viec — giong nhu "ho so y te" ma moi bac si doc truoc khi kham.
### 3 loi thuong gap
1. **Viet qua chung chung** — "Toi giup nguoi khac thanh cong" → Can cu the: giup AI, giup CEO nho, giup gi?
2. **Tron brand ca nhan voi brand cong ty** — Audience cua BAN khac audience cua SAN PHAM cong ty
3. **Bo qua story arc** — Khong ai nho nguoi chi noi "toi gioi X" — nguoi ta nho HANH TRINH
---
## Vi sao can skill nay?
**Truoc khi co file nay**, moi lan dung 1 skill personal brand:
- AI hoi lai: Ban la ai? Lam gi? Noi voi ai? Giong dieu the nao?
- Lap di lap lai 5-6 cau hoi co ban moi session
- Cac skill khac nhau cho ra output khong nhat quan (skill nay noi giong casual, skill kia noi giong formal)
**Sau khi co file `.agents/personal-brand-context.md`:**
- Tra loi 1 lan, tat ca skill doc chung 1 file
- Brand voice nhat quan xuyen suot
- Anh reference, face reference, logo, palette duoc ghi ro vai tro
- Story arc duoc giu nguyen, khong bi bien dang qua cac skill
- Tiet kiem 70% thoi gian setup moi session
---
## Luong hoat dong
```
Buoc 1: Kiem tra file hien co
|
|-- Co file → Hoi user muon cap nhat section nao
|-- Khong co → Buoc 2
|
Buoc 2: Chon variant (Founder / Coach / Creator)
|
Buoc 3: Thu thap thong tin theo variant
|
Buoc 4: Tao file `.agents/personal-brand-context.md`
```
---
## Buoc 1: Kiem tra file hien co
Kiem tra co file `.agents/personal-brand-context.md` khong.
**Neu co:**
- Doc file va tom tat noi dung hien co
- Hoi user muon cap nhat section nao
- Chi thu thap thong tin cho section do — KHONG lam lai tu dau
**Neu khong co — chuyen sang Buoc 2.**
---
## Buoc 2: Chon variant
Hoi user 1 cau: **"Ban la Founder/CEO, Coach/Consultant, hay Creator/KOL?"**
### Bang chon variant
| Variant | File | Phu hop voi | Dac biet co |
|---------|------|------------|-------------|
| **Founder** | `variants/01-founder.md` | CEO, Co-founder, Founder startup/SME | Section "Conflict brand ca nhan vs cong ty" |
| **Coach** | `variants/02-coach.md` | Coach, Consultant, Mentor, Trainer | Section "Phuong phap doc quyen" + "Hoc vien thanh cong" |
| **Creator** | `variants/03-creator.md` | YouTuber, TikToker, KOL, Blogger | Section "Niche giai tri/giao duc/lifestyle" + "Brand deal floor price" |
### Logic detect
```
1. User noi ro (VD: "toi la founder") → Load variant tuong ung
2. User mo ho (VD: "toi day marketing online") → Hoi: "Ban day nhu Coach 1-1/khoa hoc, hay lam content nhu Creator?"
3. User lam nhieu vai (VD: "vua la founder vua lam content") → Chon variant CHINH + ghi chu vai phu
```
---
## Buoc 3: Thu thap thong tin theo variant
Sau khi chon variant, doc file variant tuong ung trong `variants/` va di qua tung section:
1. **Giai thich ngan** — Section nay ghi nhan gi, vi sao quan trong
2. **Hoi 1-3 cau** — Tung section mot, KHONG hoi het 1 luc
3. **Xac nhan** — Doc lai, user confirm
4. **Chuyen section tiep**
**Luu y quan trong:**
- Moi variant co 13-15 sections (10 sections chung + Visual Asset Inventory + 2-4 sections dac biet)
- Section Visual Asset Inventory bat buoc ghi ro anh nao la style ref, face ref, logo, palette, background
- Sections 1-10 giong nhau ve cau truc nhung KHAC ve noi dung goi y
- Sections 11+ la sections DUY NHAT cho tung variant
Xem chi tiet tung variant:
- `variants/01-founder.md` — 14 sections (them: Visual Asset Inventory + Conflict brand ca nhan vs cong ty)
- `variants/02-coach.md` — 15 sections (them: Visual Asset Inventory + Phuong phap doc quyen + Hoc vien thanh cong)
- `variants/03-creator.md` — 15 sections (them: Visual Asset Inventory + Niche giai tri/giao duc/lifestyle + Brand deal floor price)
---
## Buoc 4: Tao file
Luu vao `.agents/personal-brand-context.md` (tao folder `.agents/` neu chua co).
Format file:
```markdown
# Personal Brand Context — [Ho ten]
> Variant: [Founder / Coach / Creator]
> Cap nhat lan cuoi: [YYYY-MM-DD]
> Dung bang: Claude Code, ChatGPT, Gemini, bat ky AI agent nao
---
[Noi dung 13-15 sections theo variant da chon, bao gom Visual Asset Inventory]
```
---
## Cach cac skill khac dung file nay
Trong moi skill personal brand (23-28), them doan nay vao buoc "Thu thap thong tin":
```markdown
## Thu thap thong tin
### Buoc 0: Kiem tra personal brand context
Kiem tra co file `.agents/personal-brand-context.md` khong:
- **Co** → Doc toan bo, lay thong tin ca nhan/audience/voice/story. Khong hoi lai.
- Lay them visual identity + visual asset inventory de dung cho design/avatar prompt. Khong hoi lai anh nao dung lam gi neu file da ghi ro.
- **Khong** → De nghi user chay skill `22-personal-brand-context` truoc.Ke hoach Fullstack Marketing — master skill tong hop chien luoc, noi dung, trien khai, hieu suat, va timeline. Goi cac skill con de hoan thien output.
Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
Lich noi dung thang — len lich dang bai da kenh voi ti le pheu, content pillar, repurposing matrix, va scoring tieu chi.
Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.
Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.