22-personal-brand-context-global
This foundational skill creates a region-specific personal brand strategy document for founders, coaches, and creators pursuing international audiences. Use it before executing other global personal brand skills (23-28) to establish consistent positioning, story, voice, and monetization tailored to US, EU, SEA, or LATAM markets. Each region variant accounts for cultural norms, primary platforms, currencies, and regulations relevant to your target audience location, not your passport.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/22-personal-brand-context-global && cp -r /tmp/22-personal-brand-context-global/modules/personal-branding/en/22-personal-brand-context-global ~/.claude/skills/22-personal-brand-context-globalSKILL.md
# Personal Brand Context (Global Foundation)
> **Foundation skill for the GLOBAL personal brand cluster** — runs BEFORE every other global PB skill (23-28). Creates `.agents/personal-brand-context-global.md` with personal positioning, niche, story arc, content pillars, audience, voice, monetization tuned to a specific region.
>
> **Parallel to `product-marketing-context-global`:** That one serves PRODUCTS; this one serves PEOPLE — founders, coaches, creators going international.
---
## For newbies
### Who is this skill for?
| Audience | Concrete example |
|----------|------------------|
| Founder / CEO going global | Building thought leadership outside home market |
| Coach / Consultant selling internationally | English-speaking course buyers, global cohorts |
| Creator / KOL with global audience | Targeting US/EU viewers, brand deals in USD/EUR |
| Agency onboarding international personal brand client | Need region-tagged context once, reuse everywhere |
### Who is this NOT for?
- **Vietnam-only personal brand** -> Use `22-personal-brand-context` (VN foundation) instead
- **Company / product brand** -> Use `product-marketing-context-global`
- **Single piece of content** -> Use `05-ad-copy-global` or `04-script-video-global` directly
- **Person who has not decided to build a personal brand yet** -> Brainstorm first; no context file needed yet
### 30-second pre-read
This skill produces ONE region-tagged file (`.agents/personal-brand-context-global.md`) with 13+ sections describing WHO YOU ARE in marketing terms, including which images/assets are style refs, face refs, logos, palettes, and backgrounds. Pick 1 of 4 region variants (US/EU/SEA/LATAM) — the variant tunes currency, primary platforms, regulations, cultural defaults, and gives examples for ALL THREE audience types (founder/coach/creator) inside ONE file. Every other PB skill (23-28) reads this file before working — like a medical chart every doctor reads first.
### 3 common errors
1. **Picking variant by passport, not by audience** — A Vietnamese founder selling SaaS to US enterprise should pick US variant, NOT SEA. Pick by where YOUR AUDIENCE lives.
2. **Mixing audience role inside a region** — Each region variant covers ALL three audience types (founder/coach/creator) but you must declare ONE primary role per file. Multi-role -> pick MAIN role + note secondary.
3. **Skipping story arc** — No one remembers "I am good at X". They remember the JOURNEY. Section 5 is the most under-written and most important.
---
## Why do you need this skill?
**Without this file**, every PB skill has to re-ask: Who are you? What region? What audience? What voice? What story? Repetitive, slow, inconsistent across skills.
**With `.agents/personal-brand-context-global.md`:**
- Answer ONCE at brand setup
- Every PB skill reads it automatically -> straight to work
- Region defaults (currency, platforms, regulations) propagate everywhere
- Reference images, face refs, logos, palettes, and backgrounds are labeled once and reused correctly
- Story arc + brand voice stay consistent across content, ads, AI avatar, scripts
- Save ~70% of session-setup time
---
## Workflow
```
Step 1: Check existing file
|-- exists -> ask which section to update
|-- missing -> Step 2
Step 2: Choose region variant (US / EU / SEA / LATAM)
Step 3: Declare primary role (Founder / Coach / Creator)
Step 4: Collect info per variant (13+ sections, role-specific defaults)
Step 5: Create file `.agents/personal-brand-context-global.md`
```
---
## Step 1: Check existing file
Check whether `.agents/personal-brand-context-global.md` already exists.
- **If it exists** -> read the file, summarize, ask user which section to update. Only collect info for that section.
- **If it does not exist** -> proceed to Step 2.
---
## Step 2: Choose region variant
Ask the user one question: **"Which region is your PRIMARY audience: US, EU, SEA, or LATAM?"**
### Decision tree
```
Where does your PRIMARY audience live?
|-- North America (USA, Canada)
| --> 01-us.md (USD, FTC, LinkedIn/X/TikTok/YouTube)
|-- European Union (UK, DE, FR, ES, IT, NL, etc.)
| --> 02-eu.md (EUR, GDPR + EU AI Act, LinkedIn/Substack/Instagram)
|-- Southeast Asia EXCEPT Vietnam (SG, MY, ID, TH, PH)
| --> 03-sea.md (USD/local, PDPA, LinkedIn/TikTok/LINE)
|-- Latin America (BR, MX, AR, CO, CL)
| --> 04-latam.md (USD/local, LGPD, WhatsApp/Instagram/TikTok)
|-- Vietnam only
| --> Use `22-personal-brand-context` (VN foundation)
|-- Multi-region
--> Pick LARGEST audience as primary; note secondary in section 12
```
### Detection logic
1. User says explicitly ("my audience is US founders") -> load matching variant
2. User vague ("I post in English") -> ask which country gives the most engagement / revenue
3. Multi-region -> pick PRIMARY region; add secondary regions in section 12 (KPIs / goals)
---
## Step 3: Declare primary role
Inside the chosen region variant, ask: **"Are you primarily a Founder/CEO, a Coach/Consultant, or a Creator/KOL?"**
| Role | Best for | Distinguishing trait |
|------|----------|---------------------|
| **Founder** | CEO, Co-founder, Startup/SME owner | Personal brand serves the COMPANY (B2B leads, deal flow, talent) |
| **Coach** | Consultant, Mentor, Trainer, Course creator | Personal brand IS the product (revenue from courses, coaching, programs) |
| **Creator** | YouTuber, TikToker, KOL, Podcaster, Streamer | Audience-first; revenue from brand deals + own products |
Multi-role (e.g. founder who also creates content) -> pick MAIN role; note secondary in section 1 (Profile).
---
## Step 4: Collect info per variant
After choosing region + role, read the matching variant file in `variants/` and walk through each section:
1. **Brief explanation** — what this section captures and why it matters
2. **Ask 1-3 questions** — one section at a time, NEVER all at once
3. **Confirm** —Ke hoach Fullstack Marketing — master skill tong hop chien luoc, noi dung, trien khai, hieu suat, va timeline. Goi cac skill con de hoan thien output.
Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
Lich noi dung thang — len lich dang bai da kenh voi ti le pheu, content pillar, repurposing matrix, va scoring tieu chi.
Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.
Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.