23-personal-brand-strategy-global
# Claude Code: 23-Personal Brand Strategy Global This skill generates a complete 12-month personal brand strategy for founders, coaches, and creators targeting international markets. It builds on prerequisite skill 22 and delivers niche selection via Ikigai framework, a positioning statement, three-chapter story arc, 28 content topics across four pillars, a five-stage authority ladder, and quarterly growth milestones. Use this when establishing a credible expert identity across multiple geographic markets or transitioning from unknown to recognized authority in a specific domain.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/23-personal-brand-strategy-global && cp -r /tmp/23-personal-brand-strategy-global/modules/personal-branding/en/23-personal-brand-strategy-global ~/.claude/skills/23-personal-brand-strategy-globalSKILL.md
# Personal Brand Strategy (12-Month Plan) — Global
> "Personal brand isn't what you think you are — it's what others recognize you as when you're not in the room."
>
> This skill produces a complete 12-month plan: niche selection, positioning, story arc, content pillars, authority ladder, and a quarter-by-quarter growth roadmap. Read the context file from skill 22 first.
---
## Newbie section
### Who this skill is for
| Audience | Concrete example |
|----------|-----------------|
| Founder / CEO | Wants a 12-month plan to grow a personal brand alongside the company |
| Coach / Consultant | Needs a roadmap from "no one knows me" to "expert booked solid" |
| Creator / KOL | Wants strategic follower growth, not random posting |
### Who this skill is NOT for
- **Product marketing for a company** -> use skill `00-marketing-plan-global`
- **Agencies serving clients** -> use `20-client-intake-brief-global`
- **No personal context yet** -> run skill `22-personal-brand-context-global` first
### Before invoking
**Required:** the file `.agents/personal-brand-context-global.md` must exist — run skill 22 first. It contains niche, audience, north star, brand voice — skill 23 reads it so you don't re-answer.
### Troubleshooting
1. **"Context file not found"** -> run `skill 22-personal-brand-context-global` first
2. **"Niche too broad"** -> narrow with the 3x3 grid (see Niche Selection)
3. **"Don't know how to write story arc"** -> use the 3 fill-in prompts in Story Arc
4. **"12 months feels overwhelming"** -> focus Q1 only, review every quarter
---
## Step 0: Read context (skill 22)
Check whether `.agents/personal-brand-context-global.md` exists:
- **Yes** -> read fully, extract 4 essentials:
1. **Niche** — chosen domain of expertise
2. **Audience** — specific target persona
3. **North Star** — 12-month goal
4. **Monetization goal** — how the brand earns
- **No** -> ask the user to run `22-personal-brand-context-global` first.
If they want to continue anyway, ask 3 minimum questions:
1. What do you do, and what are you best at?
2. What do you want to be known for?
3. What is your goal for the next 12 months?
---
## Niche Selection Framework
### Personal Ikigai — 4 overlapping zones
```
Passion (What do you love?)
|
Skill ------+------ Demand
(What are you (What does the
great at?) market want?)
|
Uniqueness
(What makes you different?)
```
**Strong niche = intersection of all 4 zones.** Missing one -> weak niche.
### 3x3 Grid — Choose niche from 9 candidates
**Step 1:** List 3 passions + 3 skills.
| | Skill 1: [___] | Skill 2: [___] | Skill 3: [___] |
|---|---|---|---|
| Passion 1: [___] | Niche A | Niche B | Niche C |
| Passion 2: [___] | Niche D | Niche E | Niche F |
| Passion 3: [___] | Niche G | Niche H | Niche I |
**Step 2:** Score each niche.
| Niche | Demand (1-5) | Uniqueness (1-5) | Total |
|-------|-------------|------------------|-------|
| A | ? | ? | ? |
| B | ? | ? | ? |
| ... | ... | ... | ... |
**Step 3:** Pick the top 1-2 niches with the highest score (minimum 6/10).
### Global niche examples (2025–2026)
> "A niche must be big enough to have an audience, small enough that you are the expert."
| Example niche | Demand | Notes |
|---------------|--------|-------|
| AI for SMBs (Western Europe) | 5 | Hot, but high competition |
| Healthcare marketing (US) | 4 | Small niche, fewer rivals, premium fees |
| Personal finance for Gen Z (US/UK) | 5 | Huge audience, multiple formats |
| B2B sales coaching (LATAM) | 3 | Narrow, high-ticket willingness |
| Content strategy for SaaS (global) | 3 | Emerging, still few specialists |
| Conversational English (SEA) | 4 | Constant demand, competitive |
| Startup team-building (global) | 3 | Founder audience, monetizes well |
| Cross-border ecommerce (EU/SEA) | 4 | 2025 trend, strong demand |
| Workplace mental health (US/EU) | 4 | Post-COVID growth |
| Personal finance for freelancers (global) | 3 | Small niche, high loyalty |
---
## Positioning Statement
### Formula
```
"I help [AUDIENCE] achieve [OUTCOME] through [UNIQUE METHOD] in [TIMELINE]."
```
### 3 real examples (international)
**Founder:**
> "I help early-stage SaaS founders reach 1,000 LinkedIn followers in 90 days
> using a systematic Build-in-Public framework."
**Coach:**
> "I help mid-level managers boost team performance by 30% in 6 months
> through 1:1 coaching combined with internal workshops."
**Creator:**
> "I help working Gen Z professionals master personal finance in 30 days
> through short-form videos that explain concepts with everyday examples."
### Positioning sanity check — 4 questions
| Question | Must be answerable |
|----------|--------------------|
| **Who?** | A specific audience (not "everyone") |
| **What problem?** | Clear pain point or desire |
| **How?** | A distinctive method or approach |
| **Different how?** | A clear edge over 3-5 peers |
If you can't answer all four — you're not ready to position. Return to Niche Selection.
---
## Story Arc — 3 Chapters
> A story arc is the narrative spine of your personal brand — not a CV but a JOURNEY. People remember stories, not lists of credentials.
### Hero's Journey adapted for personal brand
```
Chapter 1: ORIGIN Chapter 2: TURNING POINT Chapter 3: NOW
(Why did you start?) -> (What changed you?) -> (What are you doing?)
- Personal pain point - "Aha" moment - Current mission
- Background (family/career) - Biggest failure - Who you help, how
- Original motivation - Core lesson - Future vision
```
### 3 fill-in prompts
**Prompt 1 — Origin:**
> "Before I worked in [current field], I was [former role/situation].
> What pushed me to start was [specific event/emotion]."
**Prompt 2 — Turning point:**
> "The biggest pivot was when [specific event].
> I realized [lesson], and that's when I decided [action].Ke hoach Fullstack Marketing — master skill tong hop chien luoc, noi dung, trien khai, hieu suat, va timeline. Goi cac skill con de hoan thien output.
Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
Lich noi dung thang — len lich dang bai da kenh voi ti le pheu, content pillar, repurposing matrix, va scoring tieu chi.
Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.
Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.