product-marketing-context
This Claude Code skill establishes foundational product and marketing documentation by creating a `.agents/product-marketing-context.md` file containing core information about the product, target customers, and brand positioning. Use this skill at the start of any marketing project before deploying other specialized skills, eliminating the need for repeated questions about product details across subsequent tasks and ensuring consistent information across all downstream marketing work.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/product-marketing-context && cp -r /tmp/product-marketing-context/skills/vi/product-marketing-context ~/.claude/skills/product-marketing-contextSKILL.md
# Product Marketing Context (Foundation Skill) > **Day la foundation skill** — chay TRUOC moi skill marketing khac. Tao file `.agents/product-marketing-context.md` chua thong tin goc ve san pham, khach hang, dinh vi — de cac skill khac khong phai hoi lai. --- ## Vi sao can skill nay? Truoc khi co skill nay, moi lan dung 1 skill khac (lap ke hoach, viet copy, bao cao), AI phai hoi lai: - San pham la gi? - Khach hang la ai? - Doi thu la ai? - Dinh vi the nao? => Lap di lap lai, mat thoi gian. Sau khi co file `product-marketing-context.md`: - Tra loi cac cau hoi nay **1 lan duy nhat** tu dau du an - Moi skill khac tu dong doc file nay → di thang vao cong viec - Thong tin dong bo — khong co tinh trang skill nay noi A, skill khac noi B --- ## Luong hoat dong ### Buoc 1: Kiem tra file hien co Dau tien, kiem tra co file `.agents/product-marketing-context.md` khong (hoac `.claude/product-marketing-context.md` voi setup cu). **Neu co:** - Doc file va tom tat noi dung hien co - Hoi xem user muon cap nhat section nao - Chi thu thap thong tin cho section do **Neu khong co — de xuat 2 cach:** 1. **Auto-draft tu codebase/website** (khuyen dung, nhanh hon): - Doc README, landing page, trang "Ve chung toi", mo ta san pham san co - Draft V1 file context, user review + sua - Lap lai den khi du 2. **Thu thap tu dau:** - Hoi tung section — tung cai mot, khong hoi dau loat - Moi section giai thich ngan + hoi cau hoi + xac nhan ### Buoc 2: Thu thap thong tin (neu tu dau) Di qua tung section duoi day — tung cai mot, KHONG hoi dau loat tat ca cau hoi cung luc. Voi moi section: 1. Giai thich ngan gon: "Section nay ghi nhan X" 2. Hoi 1–3 cau hoi 3. Xac nhan chinh xac 4. Chuyen sang section tiep theo **Uu tien ngon ngu khach hang noi thuc te** — nhung cau khach noi nguyen van co gia tri hon mo ta chuan chinh, vi no phan anh cach khach thuc su nghi va noi. ### Buoc 3: Tao file Luu vao `.agents/product-marketing-context.md` (tao folder `.agents/` neu chua co). Format file theo template ben duoi. --- ## Template file ```markdown # Product Marketing Context — [Ten san pham] > Cap nhat lan cuoi: [YYYY-MM-DD] > Dung bang: Claude Code, ChatGPT, Gemini, bat ky AI agent nao --- ## 1. Tong quan san pham - **Ten san pham/dich vu:** - **Mo ta 1 cau:** - **Mo ta 2-3 cau:** - **Nganh hang (khach tim theo tu khoa nao?):** - **Loai mo hinh:** (SaaS / E-commerce / Dich vu / Marketplace / Khoa hoc / v.v.) - **Gia va cach tinh gia:** - **Website:** - **Dang o giai doan:** (Launch / Growth / Mature) ## 2. Tep khach hang muc tieu - **Phan khuc khach hang:** (B2C / B2B / B2B2C) - **Quy mo cong ty khach (B2B):** (Startup / SME / Enterprise) - **Nganh cua khach (B2B):** - **Nguoi quyet dinh mua:** (Chu doanh nghiep / MKT Manager / CTO / End user) - **Cong viec chinh khach thue SP de lam (JTBD):** - **Use case cu the:** ## 3. Chan dung khach hang (Persona) ### Persona chinh: [Ten mo ta] - **Nhan khau hoc:** Tuoi, gioi tinh, khu vuc, thu nhap - **Nghe nghiep:** - **Hanh vi online:** (kenh nao, tan suat, gio nao) - **Muc tieu ca nhan:** - **Noi dau lon nhat:** - **Cau noi noi tam:** (Khach hay nghi nhung khong noi ra) ### Persona phu: [Neu co] [Tuong tu] ## 4. Noi dau & Van de - **Van de cot loi khach gap truoc khi tim den ban:** - **Tai sao giai phap hien tai khong hieu qua:** - **Dieu do ton cho khach bao nhieu:** (thoi gian / tien / co hoi) - **Cam xuc tieu cuc:** (stress, so, nghi ngo) ## 5. Doi thu canh tranh ### Truc tiep (cung giai phap, cung van de) - [Doi thu 1]: [diem manh] / [diem yeu cho khach] - [Doi thu 2]: ... ### Gian tiep (khac giai phap, cung van de) - [Doi thu 1]: ... ### Thu cap (cung giai phap, khac phan khuc) - [Doi thu 1]: ... ## 6. Khac biet hoa (Differentiation) - **3 diem khac biet chinh so voi doi thu:** 1. 2. 3. - **Tai sao khach chon ban thay vi doi thu:** - **Dieu doi thu KHONG co ma ban CO:** ## 7. Rao can & Anti-persona ### Top 3 rao can khach noi ra 1. "Gia cao qua" → Cach xu ly: ... 2. "Khong biet co hieu qua khong" → Cach xu ly: ... 3. "Dang dung giai phap khac roi" → Cach xu ly: ... ### Anti-persona (KHONG la khach hang cua ban) - Ai KHONG nen mua san pham nay: - Tai sao: ## 8. Dong luc chuyen doi (JTBD 4 Forces) - **Push** (Cai dang day khach roi khoi giai phap hien tai): - **Pull** (Cai gi hap dan khach den voi ban): - **Anxiety** (Lo lang khi chuyen sang ban): - **Habit** (Thoi quen giu khach o lai giai phap cu): ## 9. Ngon ngu khach hang (Voice of Customer) Ghi lai cac cau khach noi NGUYEN VAN — khong paraphrase. - "..." - "..." - "..." **Nguon:** - Review (Shopee, Google, TikTok Shop) - Tin nhan inbox - Ghi am cuoc goi ban hang - Survey ## 10. Giong noi thuong hieu (Brand Voice) > Ap dung tu `social-media-skills/voice-builder` — adapt cho brand VN. ### 10a. Brand voice co ban - **3 tinh tu mo ta thuong hieu:** - **Giong noi:** (Chuyen nghiep / Than thien / Hai huoc / Truyen cam hung) - **KHONG dung giong:** (vi du: khong sap dat, khong xuong hang) - **Vi du cau noi dung phong cach:** - **Vi du cau KHONG nen dung:** ### 10b. Phan tich voice tu mau content (neu co) Neu user cung cap 3–5 mau content da dang (bai post, email, video script), phan tich: **Tin hieu voice:** - Do dai cau trung binh - Nhip doan van (cau ngan lien tuc hay doan dai?) - Kieu hook thuong dung (cau hoi, con so, tinh huong, nguoc doi?) - Goc nhin (ngoi thu nhat, thu hai, quan sat?) - Tone (thuc te, am ap, thang than, vui ve, chuyen nghiep?) - Cum tu dac trung hoac tu lap lai **Tin hieu vang mat (Absence signals):** - Tu/cu phap KHONG xuat hien o bat ky mau nao - Kieu hook brand KHONG bao gio dung - Tone brand KHONG bao gio cham > **Quy tac:** Chi phan tich tu mau thuc te — khong tu nghi ra pattern. Neu mau it (<3), ghi ro la "can them mau de xac nhan pattern". ## 11. Bang chung xa hoi (Proof Points) - **So lieu an tuong:** (khach, doanh thu, ket qua) - **Review / Testimonial ngan:** - **Logo khach hang lon / bao chi:** - **Giai thuong / chung nhan:**
Ke hoach Fullstack Marketing — master skill tong hop chien luoc, noi dung, trien khai, hieu suat, va timeline. Goi cac skill con de hoan thien output.
Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
Lich noi dung thang — len lich dang bai da kenh voi ti le pheu, content pillar, repurposing matrix, va scoring tieu chi.
Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.
Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.