product-marketing-context-global
**Product Marketing Context (Global Foundation)** establishes region-specific marketing documentation for US, EU, SEA, or LATAM markets by generating a `.agents/product-marketing-context-global.md` file with product details, customer personas, regulations, currencies, and platform priorities. Use this foundation skill before launching any other global marketing initiative (skills 00-29) to ensure all downstream marketing work aligns on market-specific assumptions and regulatory requirements.
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills /tmp/product-marketing-context-global && cp -r /tmp/product-marketing-context-global/skills/en/product-marketing-context-global ~/.claude/skills/product-marketing-context-globalSKILL.md
# Product Marketing Context (Global Foundation)
> **Foundation skill for the GLOBAL marketing cluster** — runs BEFORE every other global skill (00-29). Creates `.agents/product-marketing-context-global.md` with product, customer, positioning context tuned to a specific region. Parallel to `product-marketing-context` (the Vietnam foundation); this one serves 4 regions: US, EU, SEA, LATAM.
---
## For newbies
### Who is this skill for?
| Audience | Concrete example |
|----------|------------------|
| Founder going international | Already in Vietnam, expanding to US/EU/SEA |
| Global SaaS / DTC brand | Multi-region launch needing region-specific context per market |
| Agency serving international clients | Onboarding a US, EU, SEA, or LATAM client |
| Marketer entering a new market | Setting up positioning for a new geography |
### Who is this NOT for?
- **Vietnam-only marketing** -> Use `product-marketing-context` (VN foundation) instead
- **Personal brand (founder/coach/creator)** -> Use `22-personal-brand-context-global` (when available)
- **Single ad campaign** -> Use `02-campaign-brief-global` directly; you do not need a full context file
### 30-second pre-read
This skill produces ONE region-tagged file (`.agents/product-marketing-context-global.md`) with 12 sections describing your product, customers, competitors, positioning. Pick 1 of 4 region variants (US, EU, SEA, LATAM) — the variant tunes currency, platforms, regulations, persona framework. Every global skill (00-29) reads this file before working — like a medical chart every doctor reads first.
### 3 common errors
1. **Wrong region variant** — "I sell in 5 countries" -> pick PRIMARY market first; multi-region later.
2. **Mixing currencies** — Mixed USD/EUR/local without a primary anchor confuses downstream skills.
3. **Skipping regulations** — GDPR/CCPA/PDPA/LGPD shape data collection; ignoring breaks campaigns at launch.
---
## Why do you need this skill?
Without this file, every global marketing skill has to re-ask: What is the product? Who is the customer? Which region? Currency? Regulations? Platforms? Repetitive, slow, inconsistent.
With `.agents/product-marketing-context-global.md`:
- Answer ONCE at project start
- Every skill reads it automatically -> straight to work
- Region defaults (currency, platforms, regulations) propagate everywhere
- No drift between skills — copy and report use the same persona, currency, metrics
---
## Workflow
```
Step 1: Check existing file
|-- exists -> ask which section to update
|-- missing -> Step 2
Step 2: Choose region variant (US / EU / SEA / LATAM)
Step 3: Collect info per variant (12 sections)
Step 4: Create file `.agents/product-marketing-context-global.md`
```
---
## Step 1: Check existing file
Check whether `.agents/product-marketing-context-global.md` already exists.
- **If it exists** -> read the file, summarize, ask user which section to update. Only collect info for that section.
- **If it does not exist** -> proceed to Step 2.
---
## Step 2: Choose region variant
Ask the user one question: **"Which is your PRIMARY region: US, EU, SEA, or LATAM?"**
### Decision tree
```
Where is your primary market?
|-- North America (USA, Canada)
| --> 01-us.md (USD, FTC + CCPA, Meta + Google + TikTok)
|-- European Union (UK, DE, FR, ES, IT, NL, etc.)
| --> 02-eu.md (EUR, GDPR + EU AI Act, Meta + Google + LinkedIn)
|-- Southeast Asia EXCEPT Vietnam (SG, MY, ID, TH, PH)
| --> 03-sea.md (USD or local, PDPA, TikTok + Shopee/Lazada)
|-- Latin America (BR, MX, AR, CO, CL)
| --> 04-latam.md (USD or local, LGPD, WhatsApp + Meta + Mercado Libre)
|-- Vietnam only
| --> Use `product-marketing-context` (VN foundation) — NOT this skill
|-- Multi-region (>2 regions equally important)
--> Pick the LARGEST market as primary; note others in section 12
```
### Detection logic
1. User says explicitly ("we sell in the US") -> load matching variant
2. User vague ("we sell internationally") -> ask which country has the most revenue today
3. Truly multi-region -> pick primary market; add secondary markets in section 12 (Goals)
---
## Step 3: Collect info per variant
After choosing the variant, read the matching file in `variants/` and walk through each section:
1. **Brief explanation** — what this section captures and why it matters
2. **Ask 1-3 questions** — one section at a time, NEVER all at once
3. **Confirm** — read back; user confirms
4. **Move to next section**
**Notes:**
- Every variant has 12 sections (matching the VN foundation structure)
- All 4 variants share the same skeleton but have DIFFERENT defaults, examples, and region-specific notes
- Region cues: currency format, platform list, regulation pointer, cultural context
Variant summary:
- `variants/01-us.md` — USD, FTC + CCPA, Meta + Google + TikTok, JTBD + ICP
- `variants/02-eu.md` — EUR, GDPR + EU AI Act, Meta + Google + LinkedIn, GDPR-compliant ICP
- `variants/03-sea.md` — USD or local, PDPA, TikTok + Shopee/Lazada + LINE, mobile-first persona
- `variants/04-latam.md` — USD or local, LGPD, WhatsApp + Meta + Mercado Libre, WhatsApp-first persona
---
## Step 4: Create the file
Save to `.agents/product-marketing-context-global.md` (create the `.agents/` folder if missing).
```markdown
# Product Marketing Context (Global) — [Product name]
> Region variant: [US / EU / SEA / LATAM]
> Primary currency: [USD / EUR / SGD / BRL / etc.]
> Last updated: [YYYY-MM-DD]
> Compatible with: Claude Code, ChatGPT, Gemini, any AI agent
---
[12 sections following the chosen variant]
```
---
## How other skills use this file
In every global marketing skill (00-marketing-plan-global, 05-ad-copy-global, etc.), add this block under "Collect info":
```markdown
## Collect info
### Step 0: Check global context file
Check whether `.agents/product-marketing-context-global.md` exists:
- **Yes** -> Read everything; pull product /Ke hoach Fullstack Marketing — master skill tong hop chien luoc, noi dung, trien khai, hieu suat, va timeline. Goi cac skill con de hoan thien output.
Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.
Lich noi dung thang — len lich dang bai da kenh voi ti le pheu, content pillar, repurposing matrix, va scoring tieu chi.
Brief chien dich marketing — 9 phan day du tu Context den Risk, bao gom creative direction, RACI, budget allocation theo phase, va auto-trigger cac skill lien quan.
Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.
Danh gia hieu suat marketing — audit performance ads va organic, chan doan root cause, de xuat toi uu voi action plan 48h va checklist hang tuan.
Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.