trend-discovery
Use when the user wants to discover trending social topics, hashtags, sounds, posts, reels, shorts, creators, or formats in a niche. Searches public trend and discovery endpoints, ranks evidence, and turns trends into practical content angles.
git clone --depth 1 https://github.com/ScrapeCreators/social-media-research-skills /tmp/trend-discovery && cp -r /tmp/trend-discovery/skills/trend-discovery ~/.claude/skills/trend-discoverySKILL.md
# Trend Discovery
## Overview
Find trends worth acting on. This skill is for social media trend research across TikTok, Instagram, YouTube, Reddit, Pinterest, and other public sources. The output should separate real evidence from vague "this is trending" claims.
## When to Use
Use this skill when the user asks to:
- find trends in a niche or category
- discover trending TikTok sounds, hashtags, creators, or videos
- find trending Instagram Reels or YouTube Shorts ideas
- build a weekly trend brief
- decide what content formats or angles to jump on
## Useful Sources
| Signal | Endpoint examples |
|---|---|
| TikTok trending feed | `/v1/tiktok/get-trending-feed` |
| TikTok popular hashtags/songs/videos/creators | `/v1/tiktok/hashtags/popular`, `/v1/tiktok/songs/popular`, `/v1/tiktok/videos/popular`, `/v1/tiktok/creators/popular` |
| TikTok search | `/v1/tiktok/search/top`, `/v1/tiktok/search/keyword`, `/v1/tiktok/search/hashtag` |
| Instagram trends/search | `/v1/instagram/reels/trending`, `/v2/instagram/reels/search`, `/v1/instagram/search/hashtag` |
| YouTube | `/v1/youtube/shorts/trending`, `/v1/youtube/search`, `/v1/youtube/search/hashtag` |
| Reddit | `/v1/reddit/search`, `/v1/reddit/subreddit`, `/v1/reddit/subreddit/search` |
| Pinterest | `/v1/pinterest/search` |
## Workflow
1. Define niche, country/region, platform, and time sensitivity.
2. Pull trend/discovery/search results from 2-4 relevant sources.
3. Normalize evidence: post URL, creator, metric, date, topic, sound/hashtag if present.
4. Cluster into trends by topic, format, hook, sound, meme, or audience problem.
5. Rank trends by evidence strength and relevance, not raw views alone.
6. Translate each trend into content ideas the user can actually make.
## Output Format
```markdown
# Trend Discovery Brief: {niche}
## Trends Worth Acting On
| Trend | Platforms | Evidence | Why it matters | Content angle |
|---|---|---|---|---|
## Sounds / Hashtags / Formats
- ...
## Example Posts to Study
- [title/hook](url) — why it matters
## Content Ideas
1. ...
2. ...
## Caveats
- Public data only.
- Trend evidence is directional unless repeated across sources.
```
## Common Pitfalls
- Do not call something a trend from one post unless the user only asked for examples.
- Do not ignore region. TikTok trends can be highly country-specific.
- Do not recommend jumping on trends that do not fit the user's brand or audience.Use when the user wants to analyze active ads from Meta/Facebook, Google, or LinkedIn ad libraries; tear down a competitor's messaging; extract hooks, offers, CTAs, video transcripts, landing page claims, and test ideas from public ads.
Use when the user wants to evaluate a creator, influencer, or brand audience using public profile signals, TikTok audience demographics, follower/following data, comments, geography, language, and content fit. Helps judge sponsorship and market fit.
Use when the user wants to mine comments and replies for audience reactions, customer language, questions, objections, complaints, product ideas, buying intent, sentiment, or voice-of-customer insights from public social posts and videos.
Use when the user wants to research competitors' social media strategy, compare brands or creators, find what content is working in a niche, identify content gaps, or produce a practical social strategy brief from public social data.
Use when the user wants to turn public social videos, transcripts, posts, or creator research into reusable content assets such as LinkedIn posts, X threads, short-form scripts, newsletters, blog outlines, carousels, or content calendars.
Use when the user wants to analyze a creator, influencer, founder, or brand social account and understand positioning, content pillars, outlier posts, hooks, format choices, audience reaction, and what can be copied or tested.
Use when the user wants to find creators, influencers, affiliates, or social accounts in a niche for outreach, partnerships, sponsorships, UGC, seeding, or competitive research. Produces scored prospect lists from public social data.
Use when the user wants to find posts, videos, reels, shorts, tweets, or social content that overperformed versus a creator, brand, or competitor baseline. Finds outliers, explains why they worked, extracts hooks and formats, and produces a practical swipe file.