Skills de Claude Code · página 90

Cross-platform keyword research for e-commerce. Discover high-converting keywords across Amazon, Shopify, Etsy, Google Shopping, TikTok Shop, and Walmart. Analyzes search volume signals, competition indicators, commercial intent, and long-tail opportunities.

Audit and optimize e-commerce landing pages for conversion. CTA placement, trust signals, page structure, copy optimization, and A/B testing strategy for product pages, collection pages, and campaign landing pages.

Full-stack e-commerce marketing strategy builder. Analyzes your product, market, and competitors, then builds a complete omnichannel marketing plan covering paid ads, SEO, email/SMS, content marketing, social media, influencer partnerships, and referral programs. Includes target audience persona, competitive landscape, channel prioritization with budget allocation, content direction, and a 90-day action plan. Works for any e-commerce platform — Shopify, Amazon, Etsy, WooCommerce, TikTok Shop, and more. No API key required.

Design personalization strategies for e-commerce stores. Product recommendations, dynamic content, customer segmentation, and personalized email/SMS based on browsing and purchase behavior.

Cross-platform PPC strategy planner for ecommerce businesses. Analyzes your product and margins, recommends the right advertising platforms (Google Ads, Meta Ads, TikTok Ads), calculates ROAS targets, allocates budget across channels, and generates platform-specific campaign briefs with ad copy and creative direction. Two modes: (A) Build — design a multi-platform ad strategy from scratch, (B) Optimize — audit existing cross-platform campaigns and reallocate budget. Works for Shopify, WooCommerce, standalone stores, and marketplace sellers expanding to external traffic. No API key required.

Optimize e-commerce returns process and reduce return rates. Returns policy design, reverse logistics, root cause analysis, and customer retention through better returns experience.

Compare and optimize shipping rates across carriers and fulfillment methods. UPS, FedEx, USPS, DHL rate comparison, zone optimization, and shipping strategy to maximize margins.

Social media marketing strategy for ecommerce brands. Content calendar planning, platform-specific strategies, social commerce optimization, influencer collaboration, and community building. Use when the user asks about social media marketing, social commerce, content strategy, or social media for ecommerce.

Etsy Ads strategy — budget allocation, bid management, promoted listings, offsite ads opt-out analysis

Competitor research — pricing comparison, bestseller analysis, differentiation strategy

Custom order management — communication templates, pricing, delivery timelines, return policies

Digital product creation and selling — templates, printables, planners, digital art, delivery setup

Etsy search optimization — long-tail keywords, tag research, competitor analysis, seasonal trends

Product photography for Etsy — composition, lighting, backgrounds, editing, lifestyle shots, 360 views

Multi-shop management — category separation, brand differentiation, efficiency optimization

Offsite Ads analysis — when to opt out, ROI tracking, fee impact on margins, attribution

Etsy pricing — cost calculation, competitor pricing, perceived value, shipping cost integration, sales and coupons

POD integration — Printful, Printify, mockups, niche selection, margin optimization

Product description writing — keyword integration, benefit-focused copy, FAQ, formatting

Etsy review generation — thank you cards, follow-up messages, photo review incentives

Seasonal selling calendar — holiday prep, trending categories, listing refresh timing, inventory planning

Etsy tag optimization — 13-tag strategy, attribute optimization, search ranking factors

Etsy SEO analyzer and optimizer. Improve search visibility with title optimization, tag analysis, description scoring, and keyword research. Includes SEO scoring (0-100), long-tail keyword suggestions, and prioritized action plans. No API key required.

Shipping strategy — free shipping vs markup, shipping profiles, international shipping, tracking

Shop analytics — traffic sources, conversion rates, search terms, top listings performance

Shop branding — banner design, logo, brand story, cohesive listing photography, packaging

Etsy shop launch guide — policies, branding, first listings, SEO foundation, payment setup

Social media marketing for Etsy — Pinterest, Instagram, TikTok strategies to drive shop traffic

Star Seller achievement guide — response time, shipping tracking, 5-star ratings, maintaining status

Optimize Google Shopping campaigns and product feeds for maximum visibility and ROAS. Feed optimization, bidding strategy, campaign structure, and Performance Max integration.

Identify underserved market gaps and unmet customer needs in e-commerce. Analyzes competitor blind spots, review pain points, search demand without adequate supply, and emerging customer segments.

Evaluate ecommerce price candidates using unit economics, historical observations, elasticity analysis, scenario modeling, and controlled experiments. Use when a seller asks what price to test, how price changes could affect contribution or revenue, how to estimate elasticity, how to optimize a bundle or tier, or how to design a price experiment across Amazon, Shopify, TikTok Shop, Walmart, eBay, or other channels. Do not claim a proven optimal price without sufficient clean data, and do not change live prices without explicit authorization.

E-commerce product description generator for any platform. Generates optimized titles, bullet points, descriptions, and backend keywords using competitor research + keyword scoring + FABE copywriting. Two modes: (A) Create — generate listing from product specs with optional competitor analysis, (B) Optimize — improve existing listing with keyword gap analysis. Supports Amazon, eBay, Walmart, Shopify, Etsy, TikTok Shop, Lazada, Shopee. No API key required. Use when: (1) writing a new product listing, (2) analyzing what makes competitors rank, (3) improving an underperforming listing.

Amazon product differentiation strategy tool. Analyze competitor weaknesses, extract pain points from negative reviews, identify unique selling points from positive reviews, and generate actionable differentiation strategies. Progressive L1-L4 analysis depth. No API key required.

eBay product differentiation strategy tool. Analyze competitor weaknesses, extract pain points from negative feedback, identify unique selling points, and generate actionable differentiation strategies. Includes eBay-specific seller feedback analysis. No API key required.

Shopify/DTC product differentiation strategy tool. Analyze competitor stores, extract pain points from reviews, identify brand positioning opportunities, and generate actionable differentiation strategies. Includes DTC-specific metrics like CAC, LTV, and brand story analysis. No API key required.

TikTok Shop product differentiation strategy tool. Analyze viral product trends, competitor affiliate strategies, content performance, and identify differentiation opportunities. Includes TikTok-specific metrics like engagement rate, viral potential, and creator collaboration insights. No API key required.

Automatically invoke this skill whenever the user asks about Fabric tenant settings or Power BI tenant settings or auditing tenant settings. You can use this skill if the user mentions "Fabric administration".

Expert guidance for using the Fabric CLI (`fab`) to fully interact with Fabric workspaces, items, and configuration. Automatically invoke this skill whenever the user mentions "Fabric" or "Power BI Service" or a "Fabric/Power BI workspace".

TOM and ADOMD.NET guidance via PowerShell for connecting to Power BI Desktop's local Analysis Services instance. Covers model enumeration, DAX queries, metadata modification, annotations, calendar definitions, field parameters, query tracing, DAX library package management (daxlib.org), and the Desktop Bridge for reloading and screenshotting the report canvas. Automatically invoke when the user mentions "Power BI Desktop", "Analysis Services port", "TOM", "ADOMD", "daxlib", "DAX library", "DAX UDF package", or asks to "connect to PBI Desktop", "query PBI Desktop with DAX", "modify PBI Desktop model", "add a measure to PBI", "capture visual queries", "create a field parameter", "validate DAX", "intercept DAX queries", "install daxlib", "add DAX SVG", "add IBCS", "reload the report canvas", "screenshot a report page", "Desktop Bridge", or to work with the model and report in Power BI Desktop together.

Expert guidance for the Power BI Project (PBIP) file format; project structure, cross-cutting operations (renames, forking), and PBIX extraction/conversion. Automatically invoke when the user mentions PBIP, PBIX, .pbip/.pbism/.platform files, or asks about "PBIP project structure", "PBIP vs PBIX", "thin report vs thick report", "rename a table", "cascade rename", "fork a PBIP project", "convert pbix to pbip", "extract pbix", "what files are in a PBIP", "PBIP encoding", "definition.pbir", or discusses project-level file structure and post-rename verification.

Format reference for Power BI Enhanced Report (PBIR) JSON schemas and patterns. Automatically invoke when the user asks about PBIR JSON structure, visual.json properties, PBIR expressions, objects vs visualContainerObjects, theme inheritance, conditional formatting patterns, extension measures, bookmarks, field references, filter formatting, query roles, PBIR page structure, report wallpaper, or any PBIR metadata format question.

Direct TMDL file authoring and BIM-to-TMDL conversion for semantic models in PBIP projects. Automatically invoke when the user asks to "edit TMDL", "add a measure in TMDL", "TMDL syntax", "fix formatString", "fix summarizeBy", "TMDL indentation", "convert BIM to TMDL", "add a column description", "create a calculated column in TMDL", or mentions .tmdl file editing or BIM-to-TMDL migration.

Step-by-step workflow for creating complete Power BI reports from scratch using pbir CLI. Covers model discovery, report creation, page layout, theme setup, visual placement, field binding, filtering, formatting, validation, and publishing. Automatically invoke when the user asks to "create a new report", "build a report from scratch", "make a dashboard", "set up a report with KPIs", "create an executive dashboard", "add pages and visuals to a new report".

Deneb visual creation, Vega/Vega-Lite spec authoring, and Deneb best practices for PBIR reports. Automatically invoke whenever the user mentions "Deneb" in any context, or asks about Vega/Vega-Lite specs in Power BI, Deneb cross-filtering, Deneb interactivity, pbiColor theme integration, Deneb field name escaping, or Deneb rendering issues.

Design, enforce, audit, and validate Power BI report themes. This skill MUST be invoked when a report uses the default or built-in theme, has a minimal custom theme (few or no visualStyles), or has accumulated many visual-level formatting overrides (objects/visualContainerObjects in visual.json); these are signs the theme needs attention. Also automatically invoke when the user asks to "create a theme", "design a theme", "enforce theme compliance", "audit theme adherence", "push formatting to theme", "clear visual overrides", "standardize report formatting", "update theme colors", "change theme typography", "set theme text classes", "validate a theme", "add visual-type overrides to the theme", "copy a theme", "download a theme", "apply a template", or mentions theme design, enforcement, compliance, or visual formatting inconsistency.

The Power BI report design canon covering design identity, visual hierarchy and the 3-30-300 rule, layout/spacing/alignment, color discipline, chart selection, KPI and card design, tables and matrices, accessibility, and the closing design gate. The shared reference home for report design judgment, routed to by the create-pbi-report, pbir-cli, review-report, modifying-theme-json, and custom-visual skills. Load when committing a design identity or making a design, layout, color, chart-selection, or accessibility decision for a report.

This skill should be used whenever the user mentions "pbir", "pbir-cli", "Power BI reports", or "PBI reports", works with .pbir, .pbip, or .pbix files, or wants to refresh, screenshot, or visually verify a report that is open in Power BI Desktop. Covers creating, exploring, formatting, validating, and publishing Power BI reports through the pbir CLI and object model, plus driving Power BI Desktop (canvas reload, page screenshots) and querying connected or local semantic models.

Python visual creation and matplotlib/seaborn patterns for PBIR reports. Automatically invoke when the user mentions "Python visual", "matplotlib in Power BI", "seaborn in Power BI", "pythonVisual", or asks to "create a Python visual", "add a matplotlib chart", "write a Python visual script".

R visual creation and ggplot2 patterns for PBIR reports. Automatically invoke when the user mentions "R visual", "ggplot2", "ggplot in Power BI", or asks to "create an R visual", "add an R chart", "write an R visual script", "inject an R script into Power BI".

Actionable feedback on the quality, usage, and effectiveness of Power BI reports. Automatically invoke when the user asks to "review a report", "audit a report", "report usage analysis", "report health check", "find unused reports", "check if a report is being used", "assess report performance", "evaluate report quality".

SVG generation via DAX measures and extension measures with ImageUrl data category for inline visualizations in PBIR reports. Automatically invoke when the user mentions "SVG visual", "DAX sparkline", "SVG measure", "inline graphics with DAX", "ImageUrl data category", "extension measure", or asks to create any DAX-generated chart (progress bars, bullet charts, KPI indicators, data bars, gauges, donut charts, lollipop charts, dumbbell charts, status pills, overlapping bars, boxplots, IBCS bars, jitter plots, box-and-whisker charts).

DAX performance optimization for semantic models. Automatically invoke when the user asks to "optimize DAX", "fix slow DAX", "DAX performance", "tune a measure", "debug a measure", "DAX anti-patterns", or mentions slow queries, server timings, or DAX authoring.

Trace relationships between semantic models and downstream reports across Fabric workspaces. Automatically invoke when the user asks to "find downstream reports", "show report lineage", "impact analysis", "what depends on this dataset", "cross-workspace lineage", "which reports are connected", "get model dependencies", or mentions model-to-report dependency tracing.

Author, validate, and test Power Query M expressions in semantic model partitions. Automatically invoke when the user mentions "Power Query", "M code", "M expression", "partition expression", "query folding", or asks to "write Power Query", "fix Power Query", "test a partition", "preview partition data", "debug Power Query step", "optimize Power Query".

Automatically invoke this skill whenever the user asks to refresh a semantic model or a dataset. Can also be used to manage, optimize, troubleshoot, or configure a refresh or a refresh schedule.

Review, audit, and validate Power BI semantic models against quality, performance, and best practice standards. Automatically invoke when the user asks to "review a semantic model", "audit a semantic model", "check model quality", "optimize my model", "validate model design", "check AI readiness", "prepare model for Copilot", or mentions model validation or quality assessment.

Interactive naming convention standardization for TMDL-based Power BI semantic models. Automatically invoke when the user asks to "standardize naming conventions", "fix naming conventions", "clean up model names", "apply naming standards", "audit naming", "make names human readable", "rename fields", "fix abbreviations in model", or mentions renaming measures, columns, or tables for consistency across a model.

Interactive BPA rule generation for Power BI semantic models; guided discovery, model investigation, and expert rule authoring. Automatically invoke when the user mentions "BPA rule", "Best Practice Analyzer", or asks to "create a BPA rule", "audit BPA rules", "recommend BPA rules", "set up BPA for my team", "check model for best practices", "validate BPA rules", "improve a BPA expression".

Writing and executing C# scripts and macros against Power BI semantic models using Tabular Editor 2/3. Automatically invoke when the user mentions "C# script", "Tabular Editor script", "TOM scripting", "MacroActions.json", "XMLA", or asks to "automate model changes", "bulk update measures", "create calculation groups", "write a macro", "format DAX expressions", "manage model metadata".

Tabular Editor documentation search and configuration file guidance (.tmuo, Preferences.json, UiPreferences.json, Layouts.json). Automatically invoke when the user asks about "TE docs", "Tabular Editor features", "TE3 preferences", ".tmuo files", "workspace database settings", "DAX editor settings", "per-model TE3 configuration", or needs to search Tabular Editor documentation for how-to guidance.

CLI syntax reference for Tabular Editor 2 (TabularEditor.exe); deployment, scripting, BPA analysis, and CI/CD integration. Automatically invoke when the user mentions "TabularEditor.exe", TE2 CLI flags (-D, -S, -A, -B, -TMDL, -O, -C), or asks to "deploy a model via CLI", "set up CI/CD for Power BI", "automate model deployment", "run BPA from command line", "save model as TMDL".

This skill should be used whenever the user mentions a "semantic model", "data model", or "dataset", or asks to "build", "model", "design", "optimize", "review", or "audit" one, or to "add a measure", "add a relationship", "create a role" / "set up RLS", "add a calculation group", "set up incremental refresh", "fix a star schema", "reduce model size", "prepare a model for Copilot / AI", or "check model quality". Covers the full lifecycle (design, build, refresh, review) and drives every operation through the `te` CLI first, then TOM (connect-pbid) or a model MCP, then TMDL authoring (the tmdl skill). Not for report visuals (use pbir-cli) or isolated DAX query tuning (use the dax skill).

Expert guidance for the cross-platform Tabular Editor CLI (the `te` binary, currently in preview) that manages Power BI / Analysis Services semantic models from the terminal on macOS, Linux, and Windows. Use when the user mentions the `te` CLI or "Tabular Editor CLI" (not the "2"), or runs a `te <command>` to scaffold, inspect, edit, validate, run BPA on, query, deploy, refresh, test, or migrate a semantic model. Not for the legacy Windows-only `TabularEditor.exe` (TE2).

Power BI custom visual (.pbiviz) development with the pbiviz toolchain and its MCP server. Automatically invoke when the user mentions "custom visual", "pbiviz", "develop a Power BI visual", "powerbi-visuals-tools", "IVisual", "capabilities.json", "visual formatting model", "visual certification", "publish a visual to AppSource", or asks to scaffold, build, debug, package, certify, or publish a .pbiviz developer visual.

Execute arbitrary Python or PySpark code on Fabric Spark compute without creating a notebook artifact; ephemeral Livy sessions with full Delta table access. Automatically invoke when the user asks to "run PySpark in Fabric", "create a Livy session", "execute Python on Fabric compute", "run Spark without a notebook", "submit code to Fabric", "ephemeral Spark execution", "run ETL in Fabric".

Query Fabric lakehouse and warehouse data using DuckDB, either locally or inside a Fabric notebook. Automatically invoke when the user mentions "DuckDB", "query Delta tables locally", or asks to "attach DuckDB to a lakehouse", "query OneLake data", "explore lakehouse data", "data freshness check", "validate data quality", "use DuckDB in Fabric".

Author, validate, publish, and test Power BI paginated reports in the RDL format. Automatically invoke when the user mentions "paginated report", "RDL", ".rdl", "Report Builder", "Power BI Report Builder", "SSRS report", "PBIRS", "Power BI Report Server", or asks to "create a paginated report", "build an invoice/statement report", "make a print-perfect report", "connect a paginated report to a semantic model", "edit an RDL file", "publish an .rdl", or "render a paginated report to PDF/Excel".

Deep competitive intelligence for any market. Analyzes competitors' products, pricing, customer sentiment, GTM strategy, and growth signals using real web data. Produces battle cards, pricing landscape, and feature matrix. Use when the user wants to understand their competitive landscape, analyze competitors, compare products in a market, or research who they're competing against. Triggers for "who are my competitors", "competitive analysis", "competitor research", "battle cards", "pricing comparison", "competitor pricing", "market players", "competitive intelligence", "competitive landscape", "who else is in this space", "competitive moat", or any request to profile, compare, or map competitors in a category. Works standalone — no prior startup-design session needed.

Design, validate, and plan a startup from scratch. Covers market research, competitive analysis, business model, brand identity, product definition, financial projections, and validation experiments. Trigger when the user has a startup idea to explore, wants to validate a business concept, needs a business plan or lean canvas, asks for market sizing or competitive landscape, wants brand positioning or go-to-market strategy, or says anything like "I have an idea for..." or "is this idea worth pursuing". Also handles resuming from a previous checkpoint.

Build investor-ready pitch scripts in multiple formats (10-min, 5-min, 2-min, 1-min elevator, investor email). Produces pitch narratives, Q&A preparation, pitch scoring rubric, and optional investor roleplay practice. Use when the user wants to create a pitch, prepare for investor meetings, craft a startup pitch, write a fundraising narrative, or practice their pitch. Triggers for "pitch deck", "investor pitch", "pitch my startup", "fundraising deck", "seed deck", "how to pitch", "investor meeting", "demo day", "prepare pitch", "pitch script", "elevator pitch for investors", "pitch practice", "practice my pitch", "investor roleplay", or any request to present a startup to investors, accelerators, or partners. Works standalone — no prior startup-design session needed, but leverages its output if available.

Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test. Produces a complete positioning document, positioning statement, competitive alternatives map, and market category analysis. Use when the user wants to define or refine their market positioning, find their unique position, differentiate from competitors, craft a positioning statement, choose a market category, or figure out "how should we position this product." Triggers for "positioning", "how to position", "market position", "differentiation strategy", "positioning statement", "competitive positioning", "category strategy", "where do we fit in the market", "how are we different", "unique value proposition", or any request to define, sharpen, or rethink positioning. Works standalone — no prior startup-design or startup-competitors session needed, but leverages their output if available.

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Route plain-language requests for Pi, Claude Code, Codex, OpenCode, Gemini CLI, or ACP harness work into either OpenClaw ACP runtime sessions or direct acpx-driven sessions ("telephone game" flow). For coding-agent thread requests, read this skill first, then use only `sessions_spawn` for thread creation.

Use the diffs tool to produce real, shareable diffs (viewer URL, file artifact, or both) instead of manual edit summaries.

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OpenProse VM skill pack. Activate on any `prose` command, .prose files, or OpenProse mentions; orchestrates multi-agent workflows.

Set up and use 1Password CLI (op). Use when installing the CLI, enabling desktop app integration, signing in (single or multi-account), or reading/injecting/running secrets via op.

Transparent, rigorous research with full methodology — not a black-box API wrapper. Conducts exhaustive investigation through mandated 2-cycle research per theme, APA 7th citations, evidence hierarchy, and 3 user checkpoints. Self-contained using native OpenClaw tools (web_search, web_fetch, sessions_spawn). Use for literature reviews, competitive intelligence, or any research requiring academic rigor and reproducibility.

# Academic Literature Search — 学术文献检索与引用管理

Manage Apple Notes via the `memo` CLI on macOS (create, view, edit, delete, search, move, and export notes). Use when a user asks OpenClaw to add a note, list notes, search notes, or manage note folders.

Manage Apple Reminders via remindctl CLI (list, add, edit, complete, delete). Supports lists, date filters, and JSON/plain output.

Write articles, guides, blog posts, tutorials, newsletter issues, and other long-form content in a distinctive voice derived from supplied examples or brand guidance. Use when the user wants polished written content longer than a paragraph, especially when voice consistency, structure, and credibility matter.

Search and retrieve preprints from arXiv via the Atom API. Use this skill when searching for papers in physics, mathematics, computer science, quantitative biology, quantitative finance, statistics, electrical engineering, or economics by keywords, authors, arXiv IDs, date ranges, or categories.

Search arXiv for preprints in physics, math, CS, quantitative biology, quantitative finance, statistics, electrical engineering, economics. Use when: (1) finding preprints by topic, (2) searching by author, (3) browsing arXiv categories, (4) getting paper metadata/abstracts. NOT for: published journal articles (use crossref-search), biomedical (use pubmed-search).