Skills de Claude Code · página 93

Use when the user wants to estimate the download size + sync frequency cost of an offline profile BEFORE pushing to users. Read-only. Wraps verify-offline-profile.js with per-table row-count estimates.

Use when the user wants to preview generated screens in a browser without starting Metro / a simulator — for example after /create-mobile-app finishes or after /edit-app regenerates a screen.

Use when the user wants to wire a Power Apps Wrap mobile app to an Entra ID app registration by opening the Power Apps Wrap app-registration page, pasting the resulting client ID, and updating auth.config.json.

Use when the user wants to enable offline mode for a Power Apps mobile app and create a Mobile Offline Profile in Dataverse — designs per-table row scope, relationships, columns, and sync frequency through a 3-gate approval flow.

(Preview) Builds and edits a model-driven Power Apps app from a natural-language intent — tables, columns, relationships, adaptive forms with sub-grids, views, Choice-column charts, generative page intents for overview/dashboard surfaces (page `.tsx` generated in generate-pages after plan approval), and an app module + sitemap — via the headless cds-maker-sdk. Runs an interactive, multi-turn authoring flow (env selection, jobs-to-be-done first, then design-only App Spec authoring across confirmed levels, guardrail lint, plan-mode approval, generate-pages, full build) and a narrated build, and can download a deployed app back into an editable spec to change it. Use when the user says "build an app for X", "create a model-driven app", "make me an app to manage Y", or "edit/add to my app". This skill stands alone and does not require /genpage — but for a standalone generative page added to an app that already exists, use /genpage instead.

Assemble the final `.ppmplugin` binary bundle for a PAM native extension and verify its contents. First **reconciles** the manifest's declared `entrypoints` against the binaries actually staged — if the manifest declares a platform with no built binary it gates (build it / ship without it / stop) rather than shipping a broken bundle. Then re-runs the plugin's upload-compatibility checks on the reconciled manifest, zips the manifest plus whichever of `android/<PascalName>Plugin.dex` and `ios/<PascalName>Plugin.framework/` are present into `ppmplugin/<name>.ppmplugin`, and verifies the archive layout with `jar tf` (exactly the manifest + the shipped binaries — nothing missing, nothing extra). Output: a statically verified `.ppmplugin` file on disk. Prereqs: `jar` (JDK). Run after /generate-ppmplugin-manifest and the build skill(s).

Statically audit a built `.ppmplugin` before wrap testing. Checks archive layout, manifest compatibility, bundle consistency, Android DEX integrity and SDK leakage, iOS framework structure, native source-to-receiver alignment, and the PCF composite-key/sendAsync transport contract. Reports CRITICAL, WARNING, and INFO findings with fixes routed to the owning stage; never modifies the archive. Requires `jar`; `dexdump` or `strings` improves DEX inspection. Run after /assemble-ppmplugin or standalone on an existing bundle.

Compile a PAM control's Android Kotlin module into the runtime-loadable DEX for a `.ppmplugin`. Creates a staged Gradle build with the pinned wrapper and `react-android` compile dependency, verifies manifest/module/package alignment and runtime-loading constraints, builds the release AAR, then runs `d8 --min-api 24`. Writes `ppmplugin/staging/android/<PascalName>Plugin.dex` and surfaces actionable Gradle or d8 failures. Requires JDK 17+ and Android SDK Build-Tools 35.0.0; `d8` is located from the SDK and system Gradle is optional. Run after /generate-ppmplugin-manifest and before /assemble-ppmplugin.

Compile a PAM control's iOS Obj-C/Swift module into the FLAT device-slice `.framework` for a `.ppmplugin` bundle (never an `.xcframework` — the wrap CI won't descend into one). Mac-only (Xcode). Builds from a throwaway staged copy so canonical `ios/` and the podspec stay untouched, references React-Core headers only (React is weak-linked and provided by the wrap host at runtime, no CocoaPods), generates the required umbrella header, module map and Info.plist, sets the critical build settings, asserts manifest conformance, then runs a device-only `xcodebuild archive` and copies out the flat framework to `ppmplugin/staging/ios/`. Known limitation — the React weak-link flags aren't yet validated against a live wrap host and the RN pin must match the host's. Run after /generate-ppmplugin-manifest for an iOS or Both target, before /assemble-ppmplugin.

Diagnose and fix failures in a built third-party `.ppmplugin` control: crashes, silent no-ops, PCF error outputs, or incorrect behavior. Uses the reported symptom, `shared/error-codes.md`, and file-level evidence to trace the manifest, Android/iOS modules, PCF dispatch, and build configuration. Produces a ranked diagnosis, asks for approval, then applies a surgical fix while keeping the committed manifest and affected contracts synchronized. Re-validates manifest changes through /generate-ppmplugin-manifest.

Capture a 2-3 line pitch from the user, draft a product overview (PRD.md) and a technical design (ARCHITECTURE.md) for a third-party `.ppmplugin` native control, then walk through every operation's iOS + Android implementation strategy with opinionated recommendations (library choice, hosting, key APIs, edge cases) and capture the agreed spec in ARCHITECTURE.md §3.<n>. The depth of ARCHITECTURE.md is what lets the scaffold skill generate complete working code instead of TODO placeholders. Iterates with the user until they approve both docs. Optionally seeds from a design doc / FRD URL. PRD.md + ARCHITECTURE.md are the source of truth for every downstream skill (generate, build, assemble). Run this BEFORE any code is generated.

Read the approved PRD.md and generate the native sources for a third-party PAM control (the compiled `.ppmplugin` track) — iOS Obj-C `<Pascal>Module` plus optional system-frameworks podspec, Android Kotlin `<Pascal>Module` with build.gradle, AndroidManifest and ReactPackage, a dev-only private package.json (react + react-native devDeps for the builds), and the committed `./manifest.json` dispatch contract the PCF and build stage both read. No TypeScript INativeExtension layer — the contract is the manifest plus the native modules' dispatch surface. Emits the layout in shared/repo-layout.md and generates substantially complete native code (compiled later by /build-android-binary and /build-ios-binary, not here). Local only — writes files, runs no git and touches no remote or feed. PCF is generated by /generate-pcf-companion; the bundle is built by /generate-ppmplugin.

Generate the dispatcher PCF for a third-party `.ppmplugin` (wrap-runtime) control. Runs `pac pcf init` in the pcf/ subfolder, rewrites ControlManifest.Input.xml from ARCHITECTURE §6, and writes index.ts derived from ARCHITECTURE §4 (message contract), §8 (PCF surface), §9 (error UX) — no placeholders. The bridge dispatches the composite key `<name>/<receiver>` to `NativeModules.<nativeModule>.<method>` via the host-injected `window.PowerApps.NativeExtension.sendAsync` global (never `cordova.exec` — not in the PCF sandbox); also emits a `PowerAppsNativeExtension.d.ts` ambient declaration. Responses are peeled with `extractResponse`. Emits structured JSON debug/error logs. Validated by `npm run build`. **Local only** — does not deploy. Needs only `pac` CLI. Run after the native module exists. Uses npm (not pnpm).

Validate, reconcile to the chosen target(s), and stage the `manifest.json` for a `.ppmplugin` bundle. In the normal flow the committed `./manifest.json` already exists (authored by /generate-native-extension), so this stage reads it, runs the plugin's upload-compatibility checks locally as a pre-flight gate (name regex, canonical prefix, known incompatible names, method and identifier shapes), reconciles `entrypoints` down to the platform(s) you ship, and writes the gitignored staged copy `ppmplugin/staging/manifest.json` that /assemble-ppmplugin zips. If no committed manifest exists (a hand-authored module) it falls back to deriving every field from the class name and Android module source, writing both the committed file and the staged copy. No toolchain — pure read, validate, write. Target-aware. Run after the native module exists, before the build skills.

Build and verify a third-party `.ppmplugin` end to end. This recommended entry point detects Android and iOS source, confirms target platforms, then invokes the manifest, platform build, assemble, and audit stages in order. Advanced users can invoke a stage directly for focused reruns or debugging. Produces a native-only bundle (`manifest.json` plus an Android DEX and/or iOS framework) and stops on any failed stage rather than emitting an unverified partial build. Run after the native module exists.

Deploy the dispatcher PCF for a third-party `.ppmplugin` control to a Power Platform environment via `pac pcf push`. The dispatcher PCF is the Studio-side control that dispatches the composite key `<name>/<receiver>` over the wrap shell's `SendMessagePlugin` bridge to the control's native module. Verifies deploy prereqs (Node.js 20+ with npm, .NET SDK, and active `pac auth`), then three confirmation gates — publisher prefix (2–8 chars; defaults to `pamext` or the last-used value from `.extension-state.md`), version bump (patch / minor / major / no-bump), target environment URL (from `pac org who`). Builds the PCF if needed, then pushes. Decoupled from /generate-pcf-companion so the engineer can scaffold and customize locally, then deploy when ready. Updates `.extension-state.md` with deployment history (timestamp, env URL, version, prefix used).

Validate a third-party control repo across four automated layers plus one printed manual recipe. Layer 1 asserts native-source structure (Android getName() and iOS +moduleName to manifest nativeModule; @ReactMethod / RCT_EXPORT_METHOD to methods; no @ReactModule) plus load/init readiness (ReactPackage public no-arg constructor, iOS [cls new] no-arg init, requiresMainQueueSetup NO, non-throwing eager construction), so launch-time crashes surface before any build. Layer 2 validates the committed `./manifest.json` against the ppmplugin-format rules. Layer 3 asserts request/response/error-code agreement across native and PCF. Layer 4 compiles the PCF (auto-skipped if absent). Layer 5 prints a device end-to-end recipe. Native compile belongs to /build-android-binary and /build-ios-binary — this is the cheap structural pre-flight before those slow builds. Reports pass/fail per layer with a fix hint and updates .extension-state.md.

Browse Power Automate environments and flows interactively. Use when the user wants to browse, list, or explore their flows and environments.

Autonomously build a complete Power Automate flow from a description. Use when you need to generate a full flow definition and create it.

Guided flow creation wizard. Use when the user wants to create a new flow interactively.

Debug a failed Power Automate flow run. Use when a flow failed, has errors, or the user wants to troubleshoot a run.

Deep autonomous diagnosis of a failed flow run. Provide environment, flow, and run IDs. Use when the user asks to diagnose or deeply investigate a specific failed flow run.

Manage and run Power Automate Desktop (RPA) flows and machine groups. Use when the user asks about desktop flows, RPA, or machine groups.

Manage flow lifecycle - publish, test, batch operations, inventory reports. Use when the user asks to publish, test, batch manage, or get an inventory of flows.

Check Power Platform environment routing status and understand default environment resolution. Use when the user asks about environment routing, developer environments, or new maker landing. Routing is configured in the admin center, not here. NOT for listing flows or managing connections.

Set up Power Automate CLI prerequisites. Use when the user is new, something isn't working, or they need help getting started.

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Claude Code agent generation system that creates custom agents and sub-agents with enhanced YAML frontmatter, tool access patterns, and MCP integration support following proven production patterns

Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store

Expert AWS solution architecture for startups focusing on serverless, scalable, and cost-effective cloud infrastructure with modern DevOps practices and infrastructure-as-code

Analyzes, generates, and enhances CLAUDE.md files for any project type using best practices, modular architecture support, and tech stack customization. Use when setting up new projects, improving existing CLAUDE.md files, or establishing AI-assisted development standards.

Bridge between Claude Code and OpenAI Codex CLI - generates AGENTS.md from CLAUDE.md, provides Codex CLI execution helpers, and enables seamless interoperability between both tools

Advanced content and topic research skill that analyzes trends across Google Analytics, Google Trends, Substack, Medium, Reddit, LinkedIn, X, blogs, podcasts, and YouTube to generate data-driven article outlines based on user intent analysis

Generate production-ready Claude Code hooks with interactive Q&A, automated installation, and enhanced validation. Supports 10 templates across 7 event types for comprehensive workflow automation.

Comprehensive Microsoft 365 tenant administration skill for setup, configuration, user management, security policies, and organizational structure optimization for Global Administrators

World-class prompt powerhouse that generates production-ready mega-prompts for any role, industry, and task through intelligent 7-question flow, 69 comprehensive presets across 15 professional domains (technical, business, creative, legal, finance, HR, design, customer, executive, manufacturing, R&D, regulatory, specialized-technical, research, creative-media), multiple output formats (XML/Claude/ChatGPT/Gemini), quality validation gates, and contextual best practices from OpenAI/Anthropic/Google. Supports both core and advanced modes with testing scenarios and prompt variations.

Comprehensive Scrum Master assistant for sprint planning, backlog grooming, retrospectives, capacity planning, and daily standups with intelligent context-aware reporting

Generate custom Claude Code slash commands through intelligent 5-7 question flow. Creates powerful commands for business research, content analysis, healthcare compliance, API integration, documentation automation, and workflow optimization. Outputs organized commands to generated-commands/ with validation and installation guidance.

Analyzes social media campaign performance across platforms with engagement metrics, ROI calculations, and audience insights for data-driven marketing decisions

Comprehensive Test Driven Development guide for engineering subagents with multi-framework support, coverage analysis, and intelligent test generation

Comprehensive technology stack evaluation and comparison tool with TCO analysis, security assessment, and intelligent recommendations for engineering teams

Use when shipping a release of Agent Sessions — bumping version, updating CHANGELOG, building, signing, notarizing, publishing appcast, and creating a GitHub release.

Create and ship AgentSessions support for a new or changed local AI agent/provider. Use when adding, reviewing, testing, documenting, or marketing a provider integration, session parser, transcript source, support-matrix entry, verified-version bump, or provider UI surface; drives the full loop from pre-support research through binary install, real session capture, fixture redaction, parser/discovery/search/UI integration, QA, review/fix loops, support records, PR/release notes, and conservative marketing claims.

Verify agent session format compatibility for Agent Sessions. Use when any agent CLI updates, when monitoring flags drift, or when bumping max verified versions (fixtures + docs + tests). Covers session schema, usage/limits tracking, storage backends, and discovery path contracts for all supported agents.

Maintain Agent Sessions agent support matrix and JSON/JSONL parsing compatibility. Use when checking upstream agent releases for session format changes, updating max verified versions in docs/agent-support/agent-support-matrix.yml, or updating docs/agent-json-tracking.md and fixtures/tests.

Capture deterministic macOS screenshots for testing, docs, release notes, and marketing assets. Use when asked to automate app screenshots, batch-generate screenshot sets, standardize window sizing/composition, or choose between Peekaboo and native macOS screenshot tooling.

Use when writing or curating the user-facing release copy for an Agent Sessions release — README "What's New", GitHub release notes, Sparkle release notes, or website/launch copy. Not for the internal CHANGELOG, which stays a full development history.

Use when wrapping up or capturing the current state of a coding session — writes a short, dated entry to the repo's RepoHandover.md so a future agent or you can resume without grepping archived sessions. Triggers on "handover", "hand off", "write handover", "capture state", "checkpoint this session".

Run a comprehensive WCAG accessibility audit covering perceivable, operable, understandable, and robust principles. Use this skill whenever the user wants to audit accessibility, review WCAG compliance, fix accessibility issues, prepare for accessibility certification, address an accessibility lawsuit risk, or systematically improve a site's accessibility. Triggers on accessibility audit, WCAG audit, a11y audit, accessibility compliance, ADA compliance, screen reader test, keyboard navigation, accessibility report, fix accessibility, axe scan. Also triggers when accessibility issues have been reported and need systematic remediation.

How to produce ad creative that converts at performance scale. Hook patterns, format selection, video pacing, variation systems, sequential testing methodology, fatigue detection, brand-voice alignment without conversion dilution, and platform-specific creative norms. Triggers on ad creative, ad design, hook patterns, ad video pacing, creative testing, ad variations, creative refresh, creative fatigue, refresh ad creative, video ads for Meta, TikTok creative, LinkedIn ad creative, ad asset library. Also triggers when a team is producing creative at scale, planning a creative test cycle, or auditing why creative is not converting.

How to read paid media dashboards without fooling yourself. Attribution models, platform reporting quirks, multi-platform reconciliation, ROAS vs LTV horizon traps, statistical noise in performance metrics, incrementality testing, and the failure modes that produce expensive lessons. Triggers on read paid media dashboard, attribution analysis, ROAS vs LTV, multi-platform reconciliation, ad incrementality, geo holdout, conversion lift study, ghost bidding, paid media reporting, board-deck paid media metrics, blended CAC, MMM, MTA, last-click attribution. Also triggers when a marketer is about to scale, kill, or rebudget a campaign based on platform metrics, or when reconciling platform reports against warehouse revenue.

Run a structured after-action review (postmortem, retrospective) on a launch, incident, or completed project to capture timeline, root cause analysis, contributing factors, and actionable lessons. Use this skill whenever the user wants to run a postmortem, retrospective, AAR, or after-action review on any past event. Triggers on after-action report, AAR, postmortem, retrospective, retro, post-incident review, what went well what didn't, lessons learned, blameless postmortem, root cause analysis, RCA, five whys. Also triggers when the user has just shipped something or just resolved an incident and wants to capture learnings.

How humans and AI compose in content workflows. Where AI legitimately participates, where humans must own, hybrid workflow patterns, voice ownership preservation, the AI slop problem, disclosure and transparency, team calibration, and the ethics of intellectually honest AI-assisted content production. Triggers on AI content workflow, AI-assisted writing, hybrid content production, AI in editorial, AI slop, AI disclosure, AI usage policy, AI content ethics, voice preservation with AI, team AI calibration. Also triggers when content feels generic despite quality tools, when team AI usage has drifted into inconsistency, or when a regulated or trust-sensitive context requires explicit AI policy.

Design measurement frameworks including event taxonomy, KPI hierarchy, dashboard architecture, attribution models, and analytics implementation strategy. Use this skill whenever the user wants to plan analytics, design dashboards, build event taxonomies, define KPIs, set up tracking, or audit existing measurement. Triggers on analytics strategy, measurement plan, event taxonomy, tracking plan, KPI framework, dashboard design, north star metric, attribution model, conversion tracking, GA4 setup, Mixpanel setup, analytics audit. Also triggers when the user has data but no clear way to use it, or wants to make decisions but doesn't know what to track.

Direct visual and creative work for campaigns, photography, illustration, video, and branded experiences. Use this skill whenever the user wants to brief a photographer, direct illustrators, plan a creative campaign, develop visual concepts, or evaluate creative work for fit. Triggers on art direction, photo brief, photography brief, illustration brief, campaign concept, creative concept, visual direction, mood board, look and feel, visual treatment, video direction. Also triggers when the user has approved brand identity but needs to extend it into specific creative deliverables. Use `creative-direction` instead when the ask is the project-wide aesthetic brief that this skill consumes as input.

Plan and run backups, set recovery objectives, and run disaster recovery drills. Use this skill when defining RPO/RTO targets, designing backup architecture, deciding what to back up and how often, planning for full-region or platform outages, or running a restoration drill. Triggers on backup, restore, RPO, RTO, disaster recovery, DR, business continuity, what if the database is gone, what if our hosting goes down, recovery drill, ransomware planning. Also triggers when an incident reveals a gap in restoration capability.

Running closed and open betas that produce real signal. Beta participant selection, structured feedback collection, beta-to-GA decision criteria, and the difference between soft-launch (no structure, no signal), kitchen-sink (everyone in, no actionable feedback), and structured beta (calibrated cohort, intentional feedback loops, clear graduation criteria). Triggers on beta program, alpha test, beta cohort, beta participant, beta feedback, beta to GA decision, design partner, early access program, closed beta, open beta, RC release. Also triggers when a feature is approaching launch and the team needs structured pre-GA validation, when prior betas produced noise rather than signal, or when the team has soft-launched before but wants more structured feedback this time.

Apply pre-composed aesthetic archetype defaults to jumpstart brand design work covering color, typography, layout, voice, and imagery direction. Use this skill whenever the user wants a starting point for brand visual and verbal direction, references a brand they want to design near (for example 'something like Stripe' or 'editorial like Linear'), needs to converge faster from many directions to one, or wants known-good defaults for a specific industry vertical. Triggers on archetype, design archetype, brand archetype, near to (brand), in the style of, similar aesthetic, design starting point, brand template, vertical-typical, industry-typical. Also triggers when the user has a brief and wants to map it to a known aesthetic family rather than design from first principles.

Run upstream brand discovery covering audience research, competitive landscape, category dynamics, problem space, and positioning territory exploration. Use this skill at the very start of a brand or website project when the user needs to understand who they're for, who they compete with, what the audience actually needs, and where the brand could plausibly stand. Triggers on brand discovery, audience research, market research, competitive scan, category research, customer research, who is this for, who are we, positioning research, intake, kickoff. Also triggers when a creative brief is requested but the upstream inputs (audience, competitors, problem space) are not yet clear.

Generate, evaluate, and narrow brand concepts during early ideation including positioning territories, naming candidates, mood directions, and narrative angles. Use this skill whenever the user is in the early phase of brand creation, exploring brand directions, brainstorming names, building moodboards, generating positioning options, or trying to choose between multiple brand directions. Triggers on brand ideation, brand concept, naming, brand name, name candidates, positioning, brand positioning, mood board, brand directions, exploring brands, early brand work, brand exploration, brand brainstorm, brand options. Also triggers when the user has multiple half-formed brand ideas and needs help converging on one, even if they do not say 'ideation' explicitly.

Design or evaluate a brand visual identity system covering logo, color, typography, imagery direction, iconography, and motion principles. Use this skill whenever the user wants to design a logo, build a visual identity, define brand colors, choose brand typography, develop iconography, plan brand imagery, or evaluate an existing identity for cohesion. Triggers on logo design, brand identity, visual identity, brand mark, wordmark, monogram, color palette, brand colors, brand typography, type system, iconography, brand imagery, motion design, brand system, identity system. Also triggers when the user has a brand direction approved and now needs the visual artifacts that express it.

Build or audit a comprehensive brand style guide that documents the full brand system including story, logo system, color, typography, imagery, voice, applications, and dos/don'ts. Use this skill whenever the user wants to create brand guidelines, document an existing brand, build a brand book, audit an existing style guide for completeness, or produce the artifact that other teams will reference for years. Triggers on style guide, brand guidelines, brand book, brand standards, brand manual, style sheet, brand documentation, brand reference. Also triggers when the brand identity is finished and needs to be documented for handoff to designers, developers, vendors, or future team members.

Develop or document a complete brand voice and tone system covering voice attributes, tone shifts by context, vocabulary preferences, grammar rules, and copy examples. Use this skill whenever the user wants to define how a brand sounds, write a voice and tone document, audit existing copy for voice consistency, train a team or AI assistant on brand voice, or refine the personality of brand writing. Triggers on brand voice, voice and tone, tone of voice, writing voice, brand personality, copy voice, voice document, voice guidelines, how should we write, voice training, voice audit. Also triggers when the user has copy that 'feels off' and the underlying issue is voice, even if not stated explicitly. On a voice consistency check, this skill owns defining and documenting the voice system; use `editorial-qa` when a specific draft needs checking against an existing system before it publishes.

Designing interactive calculators (ROI calculators, pricing estimators, savings projections, mortgage calculators, custom assessments) that deliver real decision-support value while serving as lead magnets and qualified-traffic generators. Honest about vanity-calculator (no real value), lead-trap (hides the answer behind email), and transparent-decision-tool (gives the result and earns the email through tiered value) patterns. Triggers on calculator, ROI calculator, pricing estimator, savings calculator, custom calculator, interactive tool, decision tool, financial calculator. Also triggers when an audience needs a calculation-driven lead magnet, when a vanity calculator is producing leads but no qualified ones, or when a calculator is being scoped for the first time.

Designing conversational flows for website chatbots and AI agents. Intent recognition architecture, branching logic, fallback handling, escalation to human, conversation analytics. Honest about scripted-bot (rigid trees, fail edge cases), hallucinating-bot (LLM without structure, makes things up), and structured-guided-conversation (LLM-powered with intent architecture and fallback discipline) patterns. Distinguishes chatbot DESIGN (this skill) from chatbot IMPLEMENTATION (engineering and platform work). Triggers on chatbot, conversational AI, AI agent, chat widget, intent design, conversational flow, bot escalation, LLM grounding. Also triggers when a chatbot is hallucinating, when a scripted bot is failing edge cases, or when a chatbot is being scoped for the first time.

Review web application code for bugs, security issues, performance problems, and stack-specific anti-patterns. Use this skill whenever the user wants to review code, debug a production issue, investigate a build failure, audit security, or check a PR before merging. Triggers on code review, review my code, debug, build error, broken, not working, why is X failing, check this code, security check, PR review, audit code, refactor. Also triggers when investigating 4xx or 5xx errors, deploy failures, environment variable issues, and CMS integration problems.

Designing side-by-side comparison tools (plan-compare, product-compare, alternative-compare) that help users decide rather than just listing features. Axis selection, default-comparison logic, recommendation discipline. Honest about feature-list-dump (every feature in a row, no decision support), hidden-recommendation (biased comparison pretending to be neutral), and honest-comparison-with-guidance (genuine comparison plus opinionated recommendation) patterns. Triggers on comparison tool, plan compare, product compare, alternative compare, vs page, decision support tool. Also triggers when conversion through comparison stages is poor, when users are abandoning at the comparison step, or when a comparison tool is being scoped for the first time.

Audit the brand, UX, and site design of the leading sites in a vertical as a set of observable cross-site patterns, producing the experience bar a new build must meet or beat. Use this skill whenever the user wants to assess the competitive design field, capture vertical conventions, identify the design and UX bar of a category, or set the experience standard before a build. Triggers on competitor experience audit, UX audit, site design audit, brand audit, design conventions, what makes these sites good, vertical conventions, storefront patterns, merchandising patterns, layout density, primary task, design bar, category conventions, retail vs marketing register, what does the field do. Also triggers when an audit of the competitive field has captured technical signals (SEO, accessibility) but never named the brand, UX, or design conventions, and the build downstream will read as off-vertical without that bar.

Write or edit website copy, blog content, and editorial pieces with attention to voice, structure, and goal. Use this skill whenever the user wants to write an article, draft website copy, edit existing content for clarity or voice, write a blog post, or produce general editorial content. Triggers on write a blog post, draft an article, write copy for, edit this, rewrite this, write content, write a guide, draft a how-to, write web copy. Also triggers when content has been outlined and now needs to be written, or when existing content needs voice or clarity edits.

How to author a content brief that actually guides a writer (human or AI) to produce a piece that ranks, converts, or both. Per-piece editorial brief: target keyword and cluster, search intent, audience and JTBD, heading structure, entity coverage for AEO/GEO, internal linking strategy, success criteria. The middle path between thin briefs (a keyword and a deadline) and thick briefs (a 4-page document nobody reads). Triggers on content brief, brief the writer, brief the article, brief authoring, content brief template, brief audit, per-piece brief, editorial brief, target keyword brief, search intent brief. Also triggers when briefing a human writer or an AI agent on a single content piece.

Content distribution as a discipline. Owned channels (newsletter, blog, social), earned channels (PR, syndication, mentions), paid channels (boosted posts, syndication networks), and the channel-fit decisions that distinguish strategic distribution from spam-everywhere. Audience-channel matching, content-channel matching, distribution cadence. Triggers on content distribution, channel strategy for content, owned earned paid channels, content amplification, content promotion, audience-channel matching, content-channel matching, distribution cadence, syndication strategy, organic distribution. Also triggers when content is publishing but reach is low, when the team is distributing on every channel without strategy, or when the content program needs a distribution discipline rather than just publication.

Move content between platforms, domains, or URL structures while preserving SEO equity, user bookmarks, and integrations. Use this skill when planning a CMS migration, replatforming, consolidating sites, changing URL structures, or merging content from multiple sources. Triggers on content migration, replatform, CMS migration, domain migration, URL restructure, redirect map, site merge, content consolidation, migration plan, post-migration drop. Also triggers when planning a launch that involves moving existing content.

Systematic content refresh discipline. Quarterly audits, refresh prioritization (which pieces, when, how deep), refresh-vs-merge-vs-delete decisions, the lifecycle that distinguishes intentional refresh from set-and-forget decay. Builds on the refresh sections of pillar-content-architecture and editorial-qa with a program-level discipline. Triggers on content refresh, content decay, content audit, refresh prioritization, content lifecycle, refresh strategy, traffic decay, ranking drop, content freshness, evergreen content, content maintenance. Also triggers when traffic is eroding silently across an aging content library, when teams cannot decide which pieces to refresh, or when refresh work is happening but the impact is unclear.

Cross-format content adaptation. Turning one substantial piece into many derivative formats (blog series, email sequences, social posts, webinars, podcasts, video shorts) without losing the original's value or producing AI-slop variants. The discipline of adaptation per medium rather than mass-blast distribution. Triggers on content repurposing, content adaptation, cross-format content, content atomization, content multiplication, content distribution across formats, source-piece-to-derivative, video shorts from blog, email from whitepaper, podcast from article, blog series from research. Also triggers when a flagship piece is shipping but the team has not planned how to extend it across formats, when repurposing is happening but the derivatives feel mass-produced, or when AI-assisted repurposing is producing slop variants of strong source pieces.

Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an editorial calendar, structure topic clusters, set up content governance, or align content production with broader brand and SEO goals. Triggers on content strategy, content plan, editorial strategy, content pillars, content calendar, editorial calendar, topical authority, topic clusters, content governance, content roadmap, content production. Also triggers when the user is about to start producing content without a strategic plan.

Audit and reduce infrastructure and tooling costs without sacrificing reliability or velocity. Use this skill when reviewing monthly cloud or SaaS spend, finding unused resources, rightsizing infrastructure, negotiating vendor contracts, deciding what to consolidate, or planning for budget cuts. Triggers on cost optimization, cloud spend, SaaS spend, rightsizing, unused resources, FinOps, infrastructure audit, vendor consolidation, budget cut, cost review. Also triggers when finance flags rising costs or when a contract renewal is up.

Produce a creative brief grounded in live reference sites and deliberately distinct from existing demos, for any new brand build. Composes with brand-archetype-system and creative-direction. Use this skill at the start of any brand or microsite build when the result needs to land in a specific aesthetic position and not drift into a default house style. Triggers on creative brief, design brief, build brief, brand direction, where should this brand sit, what should this site look like, reference sites for, archetype for, distinct from our other brands, divergence from prior, not the same as. Also triggers when prior builds have come out as siblings and a systematic divergence approach is needed.

Create or refine a creative brief that bridges discovery and execution. Use this skill whenever the user is starting a new project, kicking off a website, beginning a brand build or redesign, briefing a designer or developer or AI agent, or trying to align a team before building. Triggers on creative brief, design brief, brand brief, project kickoff, kicking off, briefing the team, project intake, design direction, brief the designer, brief the dev, where do we start, how do we start, write a brief, project overview, scope this project, align on direction. Also triggers when the user has a vague idea and needs to make it concrete enough to hand off, even if they do not say 'brief' explicitly.

Walk the user through four directional axes (tone register, aesthetic philosophy, audience relationship, sensory ambition) and produce a structured aesthetic brief that downstream content, copy, design, and art-direction skills consume as required input. The aesthetic depth layer, distinct from `creative-brief` (operational kickoff: scope, audience, deliverables, constraints). Use when a project needs aesthetic coherence across many small decisions and the user has only a vague feeling, or when multiple downstream aesthetic-producing skills need a shared brief. Triggers on creative direction, aesthetic direction, set the aesthetic, define the visual direction, what's the vibe, what's the tone, the four axes. Does NOT fire for a general kickoff brief (use `creative-brief`), tactical single-piece work, already-documented direction, purely functional output, or locked production-stage work.

Run conversion rate optimization through hypothesis-driven testing including audit, hypothesis generation, test design, statistical analysis, and rollout decisions. Use this skill whenever the user wants to optimize conversion, run A/B tests, audit a funnel, generate test hypotheses, design experiments, or analyze test results. Triggers on conversion optimization, CRO, A/B test, split test, multivariate test, hypothesis, conversion funnel, funnel audit, experiment design, statistical significance, lift, optimization. Also triggers when the user has a conversion problem and isn't sure where to start, or when test results are ambiguous and need interpretation.

Running experiments out of the data warehouse instead of via dedicated experiment platforms. SQL-based assignment, exposure logging discipline, metric definitions in dbt models, statistical analysis in SQL or Python, variance reduction with CUPED, sequential testing, and the operational tradeoffs vs platforms like Statsig and Optimizely. Triggers on warehouse-native experimentation, run experiments in BigQuery, run experiments in Snowflake, dbt experiments, SQL t-test, CUPED variance reduction, exposure log, sample ratio mismatch, sequential testing, mSPRT, doubly robust estimation, build vs buy experimentation. Also triggers when the team is choosing between platform and warehouse, building warehouse-native experiment infrastructure, auditing one, or running an experiment with a custom metric the platform cannot handle.

Manage third-party libraries, runtimes, and SaaS dependencies. Use this skill when setting an update cadence, responding to security advisories, dealing with deprecated dependencies, evaluating new dependencies, auditing what's installed, or unblocking a dependency upgrade. Triggers on dependency, package update, security patch, lockfile, deprecated, breaking change, supply chain, dependency audit, npm audit, dependabot, renovate. Also triggers when a build breaks after an update or when an advisory is published for a used package.

Apply production-grade design standards when building or reviewing pages, components, or UI. Use this skill whenever the user asks to build a page, design a component, lay out a section, review the UI, fix the layout, or check design quality. Triggers on build a page, create a component, design a section, hero, card, CTA, layout, review the UI, fix the design, design system, design tokens, spacing, typography scale, button standards, mobile design. Also triggers for any production design decision where contrast, accessibility, spacing, or visual hierarchy matters.

Build or audit a design system including component library, design tokens, naming conventions, contribution model, and documentation. Use this skill whenever the user wants to build a design system, audit an existing system, define design tokens at the system level, structure a component library, or set up design system governance. Triggers on design system, component library, design tokens, atomic design, atoms, molecules, organisms, design system documentation, Storybook, Figma library, system governance, design contribution model. Also triggers when teams are inconsistent across products and a system is the answer.

Turning research artifacts into actionable PM insight. Customer interviews, user research notes, support ticket reviews, sales call transcripts, survey data, in-app feedback, all synthesized into the decisions they are meant to inform. The discipline of moving from raw discovery data to clear product direction without losing signal in the synthesis or fabricating insight that was not actually there. Triggers on research synthesis, customer interview synthesis, user research analysis, discovery readout, research insights, sales call analysis, support ticket analysis, qualitative data analysis. Also triggers when a team has done research but cannot turn it into decisions, when synthesis is producing pretty decks but no roadmap movement, or when an upcoming PM decision needs to be grounded in research already conducted.

Design and run a documentation system for a team or product. Use this skill when planning what to document, choosing a documentation tool, organizing existing docs, fixing stale documentation, designing a maintenance cadence, or scoping technical writing work. Triggers on documentation, docs, tech writing, knowledge base, wiki, runbook, README, internal docs, doc audit, doc maintenance, stale docs, where do we document. Also triggers when the team is repeatedly answering the same questions or when onboarding takes too long.

Plan, manage, and optimize a domain portfolio. Use this skill for DNS architecture decisions, redirect strategies, registrar choice, parking unused domains, multi-site setups, and domain consolidation or split planning. Triggers on DNS, domain, registrar, redirect, parking, subdomain, apex, www vs non-www, multi-site, portfolio, hreflang setup, domain migration. Also triggers when planning a new site that needs domain decisions made before launch.

Pre-publish QA framework for content. Brief adherence, voice consistency, fact accuracy, structure and clarity, AI-content audit, SEO and AEO compliance, internal linking and schema validation, QA at scale via sampling, the QA workflow, and the discipline that distinguishes catch-problems QA from checkbox QA. Triggers on editorial QA, content review, pre-publish review, content audit, content QA process, AI-content audit, hallucination check, content sampling, programmatic QA, voice consistency check, brief adherence check. Also triggers when a content team is shipping sloppy work, when AI-co-authored content is reaching publish unaudited, when a QA process burns reviewers out, or when a programmatic SEO set needs sampling discipline. On a voice consistency check, this skill owns checking a draft against an existing voice system at the publish gate; use `brand-voice` when the voice system itself needs defining or documenting.

Make sure email actually reaches inboxes. Use this skill when setting up email authentication (SPF, DKIM, DMARC), diagnosing emails landing in spam, planning a domain reputation strategy, monitoring sender reputation, or hardening against email spoofing. Triggers on email deliverability, SPF, DKIM, DMARC, spam folder, sender reputation, mailbox provider, soft bounces, bounce rate, BIMI, MTA-STS, deliverability audit. Also triggers when a marketing or transactional email isn't reaching users.

Design and write email campaigns and sequences including onboarding flows, lifecycle campaigns, transactional emails, newsletters, broadcast sends, and launch and announcement emails. Use this skill whenever the user wants to write email copy, plan an email sequence, design an onboarding drip, or set up lifecycle email campaigns. Triggers on email sequence, drip campaign, onboarding email, lifecycle email, welcome email, transactional email, newsletter, email broadcast, launch email, announcement email, nurture sequence, abandoned cart, re-engagement, win-back. Also triggers when planning email automation flows or writing email subject lines for campaigns.

A discipline for designing experiments (A/B tests, multivariate, holdouts) so the results actually answer the question you asked. Hypothesis writing, sample size, duration, segment analysis, running discipline, matching a result to a pre-committed decision rule, and the common failure modes that produce confidently wrong shipping decisions. Use this skill whenever the user is planning a test that has not run yet: framing a hypothesis, sizing the sample, setting duration, choosing guardrails, or deciding whether something is worth testing at all. Triggers on design an experiment, experiment plan, A/B test, split test, multivariate test, holdout, experiment hypothesis, sample size, minimum detectable effect, MDE, test duration, guardrail metric, no peeking, pre-committed decision rule, is this worth testing. Use `experimentation-analytics` instead when the test has already run and the question is how to read the result panel.

How to read experiment results without fooling yourself. Confidence intervals, p-values, multiple testing, sequential testing, CUPED, heterogeneous treatment effects, ratio metrics, network effects, dashboard reconciliation, and the interpretation failures that produce confidently wrong shipping decisions. Use this skill whenever the user is reading a finished experiment result panel and about to make a ship, kill, or iterate decision, or when an experiment number does not match the dashboard number. Triggers on read experiment results, result panel, ship or kill decision, p-value, confidence interval, statistical significance, multiple testing, peeking, sequential testing, CUPED, variance reduction, heterogeneous treatment effects, ratio metric, network effects, inconclusive test, experiment versus dashboard mismatch. Use `experiment-design` instead when the test has not run yet and the question is hypothesis, sample size, duration, or what to test.

A platform decision framework for experimentation. When to use Statsig vs PostHog vs GrowthBook vs Optimizely vs Amplitude vs Eppo vs Kameleoon. How to migrate between them. How to coordinate when multi-platform is genuinely warranted. The decisions that compound for years and the ones you can defer. Triggers on which experimentation platform, choose Statsig vs PostHog, evaluate experimentation tools, switch experimentation platform, migrate from Optimizely, consolidate experimentation tools, multi-platform experimentation, experimentation platform decision, ab test platform selection, feature flag platform vs experiment platform, warehouse-native experiments, vendor lock-in experimentation. Also triggers when a team is asking about cost, governance, or migration cost across experimentation tools, or when an evaluation is starting.

Operational discipline for feature flags as production infrastructure. Flag types, naming, targeting rules, rollout strategy, lifecycle, governance, stale flag management, and the technical debt patterns that bite teams who weren't deliberate about it.

The operational playbook for launching a feature well. Positioning, internal alignment, customer comms, sales enablement, support readiness, rollout strategy, monitoring with pre-defined rollback triggers, post-launch measurement against spec hypotheses, and the discipline that distinguishes shipping from releasing from actually launching. Triggers on launch plan, feature launch, launch checklist, ship vs release, rollout strategy, gradual rollout, sales enablement, support readiness, launch announcement, post-launch measurement, launch failure, declared victory too early. Also triggers when planning a launch (any size, any segment), auditing an existing launch process, fixing the we shipped it but the metric did not move problem, or building a launch checklist for the team.

Design forms that convert, validate well, resist spam, and integrate cleanly with downstream systems. Use this skill when designing or auditing any form (contact, signup, checkout, multi-step, embedded), planning validation logic, fighting spam, choosing form tooling, or improving form conversion. Triggers on form design, form validation, form conversion, multi-step form, form spam, captcha, honeypot, form abandonment, signup form, contact form. Also triggers when form completion rates are low or spam is overwhelming.

Build production-ready frontend components with accessible markup, sensible props, defined states, and tested behavior. Use this skill whenever the user wants to build a component from scratch, refactor an existing one, design a component API, or implement a UI element with proper states and accessibility. Triggers on build a component, create a button, create a modal, create a form input, component API, props design, component states, refactor component, accessible component. Also triggers when implementing UI from a design that needs to be reusable.

Architecting cross-tool conversion flows that match audience and stage. Landing page to lead magnet to nurture sequence to offer to advanced funnels. Honest about silo-funnels (every tool standalone), kitchen-sink-funnels (every audience squeezed through one path), and matched-funnels (architecture matched to audience-and-stage) patterns. Triggers on funnel design, conversion architecture, marketing funnel, growth funnel, lifecycle architecture, nurture sequence design, multi-tool funnel orchestration. Also triggers when the team's growth tools are working individually but not together, when audience segments share one nurture path, or when a funnel is being architected from scratch.