Claude Code Skills · page 108

Create a detailed refactor plan with tiny commits via user interview, then file it as a GitHub issue. Use when user wants to plan a refactor, create a refactoring RFC, or break a refactor into safe incremental steps.

Review the changes since a fixed point (commit, branch, tag, or merge-base) along two axes — Standards (does the code follow this repo's documented coding standards?) and Spec (does the code match what the originating issue/PRD asked for?). Runs both reviews in parallel sub-agents and reports them side by side. Use when the user wants to review a branch, a PR, work-in-progress changes, or asks to "review since X".

Create exercise directory structures with sections, problems, solutions, and explainers that pass linting. Use when user wants to scaffold exercises, create exercise stubs, or set up a new course section.

Sets up an `## Agent skills` block in AGENTS.md/CLAUDE.md and `docs/agents/` so the engineering skills know this repo's issue tracker (GitHub or local markdown), triage label vocabulary, and domain doc layout. Run before first use of `to-issues`, `to-prd`, `triage`, `diagnose`, `tdd`, `improve-codebase-architecture`, or `zoom-out` — or if those skills appear to be missing context about the issue tracker, triage labels, or domain docs.

Set up Husky pre-commit hooks with lint-staged (Prettier), type checking, and tests in the current repo. Use when user wants to add pre-commit hooks, set up Husky, configure lint-staged, or add commit-time formatting/typechecking/testing.

Test-driven development with red-green-refactor loop. Use when user wants to build features or fix bugs using TDD, mentions "red-green-refactor", wants integration tests, or asks for test-first development.

Break a plan, spec, or PRD into independently-grabbable issues on the project issue tracker using tracer-bullet vertical slices. Use when user wants to convert a plan into issues, create implementation tickets, or break down work into issues.

Turn the current conversation context into a PRD and publish it to the project issue tracker. Use when user wants to create a PRD from the current context.

Triage issues through a state machine driven by triage roles. Use when user wants to create an issue, triage issues, review incoming bugs or feature requests, prepare issues for an AFK agent, or manage issue workflow.

Extract a DDD-style ubiquitous language glossary from the current conversation, flagging ambiguities and proposing canonical terms. Saves to UBIQUITOUS_LANGUAGE.md. Use when user wants to define domain terms, build a glossary, harden terminology, create a ubiquitous language, or mentions "domain model" or "DDD".

Create new agent skills with proper structure, progressive disclosure, and bundled resources. Use when user wants to create, write, or build a new skill.

Shape an article as a journey of beats, choose-your-own-adventure style. The user picks a starting beat from the raw material, you write only that beat, then offer options for where to pivot next, beat by beat, until the article reaches a natural end. Use when the user has raw material and wants to assemble it as a narrative rather than an argument.

Grilling session that mines the user for fragments — heterogeneous nuggets of writing (claims, vignettes, sharp sentences, half-thoughts) — and appends them to a single document as raw material for a future article. Use when the user wants to develop ideas before imposing structure, or mentions "fragments", "ideate", or "raw material" for writing.

Take a markdown file of raw material and shape it into an article through a conversational session — drafting candidate openings, growing the piece paragraph by paragraph, arguing about format (lists, tables, callouts, quotes) at each step. Use when the user has a pile of notes, fragments, or a rough draft and wants help turning it into something publishable.

Tell the agent to zoom out and give broader context or a higher-level perspective. Use when you're unfamiliar with a section of code or need to understand how it fits into the bigger picture.

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Operational modes (quick/standard/deep) should be first-class skills, not hard-coded branching — each mode defines its own phases, priorities, and completion criteria

Discover installable agent skills from ctx's shipped Skills.sh catalog, the Skills.sh search API, and the npx skills CLI. Use when a user asks whether a skill exists, wants to add/update a skill, or needs a repeatable procedure for finding candidate skills safely.

Keeps README badge + inline counts in sync with the real number of skills, agents, graph nodes/edges, communities, converted pipelines, and pytest tests. Runs automatically on every commit via a git pre-commit hook. Use when the README drifts from reality or before publishing a release.

Pre/post dev toolbox — named bundles of skills/agents loaded before development work and councils of experts invoked after. Run /toolbox or the toolbox.py CLI to list, activate, initialize, export, import, and validate toolboxes. Invoke at the start or end of a dev session, when setting up a new repo, or when sharing toolboxes with a team.

A skill for writing natural and valuable comments on Reddit communities. Includes the complete workflow from subreddit exploration, comment writing, review, posting, to tracking.

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Create distinctive, production-grade frontend interfaces with high design quality. Use this skill when the user asks to build web components, pages, artifacts, posters, or applications (examples include websites, landing pages, dashboards, React components, HTML/CSS layouts, or when styling/beautifying any web UI). Generates creative, polished code and UI design that avoids generic AI aesthetics.

처리방침·이용약관 자동 생성 스킬 패키지 (v4.0). 호출 시 privacy-kr·privacy-eu·privacy-us·privacy-global 4개 하위 스킬을 번호 메뉴로 제시하고 번호 입력 즉시 해당 스킬 인터뷰로 직행. 한국 PIPA + EU GDPR + US CCPA/CPRA 대응.

EU 사용자 대상 서비스용 Privacy Notice·Terms of Service·Consent Modal·Cookie Banner 자동 생성. GDPR (Regulation 2016/679) + ePrivacy Directive + Consumer Rights Directive 2011/83 + Digital Services Act + Digital Content Directive + Unfair Terms Directive 반영. 영문 인터뷰로 진행.

한국+일본 병기 처리방침·이용약관 자동 생성. 한국 본사가 일본 사용자까지 대상으로 서비스할 때 사용. 한국어(PIPA)·일본어(APPI) 두 세트 문서를 동시 생성하고, Footer에 언어·관할 전환 링크 자동 삽입.

한국+EU 병기 처리방침·이용약관 자동 생성. 한국 본사가 EU 사용자까지 대상으로 서비스할 때 사용. 한국어(PIPA)·영문(GDPR) 두 세트 문서를 동시 생성하고, Footer에 언어·관할 전환 링크 자동 삽입.

日本サービス向け（일본 서비스용） プライバシーポリシー・利用規約・同意モーダル・Cookieバナー 자동 생성. 個人情報保護法(APPI)·消費者契約法·特定商取引法 반영. Next.js 13~16 프로젝트 대상.

한국 서비스용 처리방침·이용약관·회원가입 동의 모달·쿠키 배너 자동 생성. 개인정보보호법 §30, 2025.4.21 작성지침, 2026.3 개정법, 공정위 전자상거래 표준약관 10023호 반영. Next.js 13~16 프로젝트 대상.

처리방침·이용약관 자동 생성 진입점. 호출 즉시 6개 하위 스킬(privacy-kr·privacy-eu·privacy-us·privacy-jp·privacy-global·privacy-global-jp)을 번호 메뉴로 제시하고, 번호 입력 즉시 해당 스킬 인터뷰로 직행한다.

미국 CCPA/CPRA + 주요 주법(VCDPA·CPA·CTDPA·UCPA·ICDPA·KCDPA·RIDPA) 기반 Privacy Policy 자동 생성. 2026.1.1 CPPA 갱신 규정, Sensitive Personal Information, Do Not Sell/Share, ADMT 공개, GPC 브라우저 신호 대응. 캘리포니아 거주자 서비스·100K records 초과 서비스 대상.

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You MUST use this before any creative work - creating features, building components, adding functionality, or modifying behavior. Explores user intent, requirements and design before implementation.

Comprehensive research agent for in-depth investigation. Use when users ask for deep research, comprehensive analysis, market research, academic surveys, competitive analysis, technology trends, or any topic requiring 100+ source verification. Triggers on requests like "investigate", "research", "analyze", "create a report", "comprehensive report", "deep dive", "thorough analysis".

UI/UX design intelligence expert for web and mobile applications. Use when designing interfaces, selecting color palettes, typography, visual styles, building landing pages, dashboards, or reviewing code for UX issues. Covers 50+ design styles, 97 color palettes, 57 font pairings, 99 UX guidelines, 25 chart types across 9 tech stacks (React, Next.js, Vue, Svelte, SwiftUI, React Native, Flutter, Tailwind, shadcn/ui).

Scrape, crawl, and extract data from websites. Use when users ask to scrape web pages, extract content, crawl websites, or collect data from the internet.

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Grill me about specs for the workflows I want to build, within this workspace.

Work with Effect v4 / effect-smol TypeScript code in this repo

Claude Mind - Search and manage Claude's persistent memory stored in a single portable .mv2 file

Claude Mind - Search and manage Claude's persistent memory stored in a single portable .mv2 file

使用 p5.js 创建带有种子随机性和交互式参数探索的算法艺术。当用户请求使用代码创建艺术、生成艺术、算法艺术、流场或粒子系统时使用此技能。创作原创算法艺术，而不是复制现有艺术家的作品，以避免版权侵犯。

将 Anthropic 官方品牌颜色和字体应用于任何可能需要 Anthropic 视觉风格的作品。适用于品牌颜色或样式指南、视觉格式化或公司设计标准的场景。

使用设计哲学创作精美的 .png 和 .pdf 格式视觉艺术作品。当用户要求创作海报、艺术品、设计作品或其他静态作品时，应使用此技能。创作原创视觉设计，切勿复制现有艺术家的作品以避免版权侵权。

引导用户通过结构化的工作流程来协作撰写文档。当用户想要撰写文档、提案、技术规格说明、决策文档或类似的结构化内容时使用。这个工作流程帮助用户高效地传递上下文信息、通过迭代优化内容，并验证文档对读者是否有效。当用户提到撰写文档、创建提案、起草规格说明或类似的文档任务时触发。

全面的文档创建、编辑和分析功能，支持修订追踪、批注、格式保留和文本提取。当 Claude 需要处理专业文档（.docx 文件）时使用：(1) 创建新文档，(2) 修改或编辑内容，(3) 处理修订追踪，(4) 添加批注，或其他任何文档任务

创建独特的、生产级别的高质量前端界面。当用户要求构建网页组件、页面、作品、海报或应用程序时使用此技能（例如网站、落地页、仪表盘、React 组件、HTML/CSS 布局，或对任何网页 UI 进行样式美化）。生成富有创意、精致的代码和 UI 设计，避免千篇一律的 AI 审美。

一套帮助我撰写各类内部沟通文档的资源，使用公司偏好的格式。当被要求撰写任何形式的内部沟通文档（状态报告、领导层更新、3P 更新、公司简报、常见问题解答、事件报告、项目更新等）时，Claude 应使用此技能。

构建高质量 MCP（模型上下文协议）服务器的指南，使 LLM 能够通过精心设计的工具与外部服务交互。在使用 Python (FastMCP) 或 Node/TypeScript (MCP SDK) 构建 MCP 服务器以集成外部 API 或服务时使用。

全面的 PDF 操作工具包，用于提取文本和表格、创建新 PDF、合并/拆分文档以及处理表单。当 Claude 需要填写 PDF 表单或以编程方式大规模处理、生成或分析 PDF 文档时使用。

演示文稿创建、编辑和分析。当 Claude 需要处理演示文稿（.pptx 文件）时使用，包括：(1) 创建新演示文稿，(2) 修改或编辑内容，(3) 处理版式，(4) 添加批注或演讲者备注，或其他任何演示文稿任务

创建高效技能的指南。当用户想要创建新技能（或更新现有技能）以扩展 Claude 的能力，包括专业知识、工作流程或工具集成时，应使用此技能。

用于创建针对 Slack 优化的动画 GIF 的知识和工具集。提供约束条件、验证工具和动画概念。当用户请求为 Slack 创建动画 GIF 时使用，例如"为 Slack 制作一个 X 做 Y 的 GIF"。

用于为作品应用主题样式的工具包。这些作品可以是幻灯片、文档、报告、HTML 落地页等。提供 10 个预设主题，包含颜色/字体配置，可应用于任何已创建的作品，也可以即时生成新主题。

用于使用现代前端 Web 技术（React、Tailwind CSS、shadcn/ui）创建复杂的、多组件的 claude.ai HTML artifact 的工具套件。适用于需要状态管理、路由或 shadcn/ui 组件的复杂 artifact - 不适用于简单的单文件 HTML/JSX artifact。

使用 Playwright 与本地 Web 应用程序交互及进行测试的工具包。支持验证前端功能、调试 UI 行为、捕获浏览器截图以及查看浏览器日志。

全面的电子表格创建、编辑和分析功能，支持公式、格式化、数据分析和可视化。当 Claude 需要处理电子表格（.xlsx、.xlsm、.csv、.tsv 等）时使用，包括：(1) 创建带有公式和格式的新电子表格，(2) 读取或分析数据，(3) 修改现有电子表格同时保留公式，(4) 电子表格中的数据分析和可视化，或 (5) 重新计算公式

Use when the user is launching or running a DROPSHIPPING business end to end — the full 12-phase pipeline: product research with winning criteria, Minea and PiPiAds, supplier sourcing on AliExpress, CJ, Spocket, and Zendrop, Shopify store and app setup, the 10-ads-per-week creative pipeline, interest and lookalike targeting, 3-5x markup and BE-ROAS math, customer service, and scaling. Trigger on 'start dropshipping', 'winning product research', 'Shopify store setup', 'AliExpress supplier', 'scale my dropshipping store', 'my store gets traffic and no sales'. Not for — only the ad copy, see `05-ad-copy-global`; only the product page, see `12-landing-page-brief-global`; only the account audit, see `21-ads-audit-global`; only pricing, see `17-pricing-strategy-global`.

Use when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates `.agents/personal-brand-context-global.md` covering story, expertise, audience, positioning, platforms, visual identity, and the asset inventory of style refs, face refs, logo, palette, and background, with region variants for US, EU, SEA, and LATAM. Skills 23 to 28 read it first. Trigger on 'personal brand setup', 'set up my founder brand', 'coach personal brand context', 'creator profile setup', 'the AI does not know my story', 'build my personal brand from zero'. Not for — a company or product brand, see `00-marketing-plan-global` and `product-marketing-context-global`; the 12-month strategy built on this, see `23-personal-brand-strategy-global`.

Use when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story arc, four content pillars with 28 topics, a five-stage authority ladder, and a Q1 to Q4 growth plan. Trigger on 'personal brand strategy', 'founder brand plan', 'coach positioning', 'creator strategy', 'what niche should I own', 'I post constantly and nothing compounds'. Also use when the user has followers and no direction. Not for — a company brand, see `58-positioning-global` and `00-marketing-plan-global`; the context file this reads first, see `22-personal-brand-context-global`; turning it into revenue, see `27-personal-brand-monetize-global`.

Use when a PERSONAL brand needs AI avatar video at scale — three tool tiers, four workflows for single avatar, translation, batch, and hybrid, reference image intake, face, style, logo, and palette replacement, voice clone pairing, anti-detection, and a QA score, with disclosure-law variants for US FTC, EU AI Act, SEA, and LATAM, covering HeyGen and Synthesia. Trigger on 'AI avatar', 'HeyGen video', 'Synthesia', 'talking head AI video', 'translate my videos with AI', 'I cannot be on camera every day'. Not for — the words the avatar says, see `04-script-video-global`; audio-only voice clone and podcast, see `25-voice-clone-podcast-global`; a company product video edit, see `44-video-editor-brief-global`.

Use when a PERSONAL brand needs AUDIO — voice cloning with ElevenLabs, Murf, or PlayHT, podcast production, audiobooks, and voiceover: short voiceover for TikTok and Reels, a 30 to 60 minute podcast format, and a 1-to-10 repurpose turning one episode into ten clips, in English with US, UK, AU, and SG accents. Trigger on 'voice clone', 'ElevenLabs', 'start a podcast', 'audiobook narration', 'AI voiceover for my videos', 'I hate re-recording the same intro'. Not for — video with a talking-head avatar, see `24-ai-avatar-production-global`; the script being read aloud, see `04-script-video-global`; written long-form posts, see `26-thought-leadership-content-global`.

Use when a PERSONAL brand needs long-form WRITTEN content that builds authority rather than sells — LinkedIn posts, X threads, Substack and Medium essays, using PAS-Insight for founders, Story-Lesson-CTA for coaches, and Hook-List-Reveal for creators, with six hook formulas and a 1-to-5 repurpose. Trigger on 'LinkedIn post', 'thought leadership', 'write a Twitter thread', 'newsletter essay', 'Substack post', 'I want to be known for this topic'. Also use when the user has an opinion and wants it turned into a post. Not for — company brand captions, see `37-social-caption-global`; paid ad copy, see `05-ad-copy-global`; short video scripts, see `04-script-video-global`.

Use when a PERSONAL brand needs to make money — three funnel versions for founder, coach, and creator, an offer ladder from free to low to mid to high ticket, pricing psychology, inbound versus outbound outreach, and brand deal and sponsorship negotiation, with tax and legal variants for US LLC, EU per country, SEA Pte Ltd, and LATAM MEI. Trigger on 'monetize my personal brand', 'offer ladder', 'launch my course', 'coaching packages', 'sponsorship rates', 'I have an audience and no income'. Not for — a company product offer, see `31-offer-design-global` and `17-pricing-strategy-global`; the strategy that comes first, see `23-personal-brand-strategy-global`; running the community, see `28-community-building-global`.

Use when a PERSONAL brand needs its OWN community — Skool, Mighty Networks, Discord, Circle, or Slack: a three-layer public, member, and inner-circle blueprint, seven-day onboarding, engagement rituals, a moderation playbook, and activation metrics. Trigger on 'build a community', 'Skool community', 'Mighty Networks setup', 'Discord for my audience', 'paid community', 'my group is dead and nobody posts'. Also use when the user has members and no reason for them to come back. Not for — posting inside communities you do NOT own, see `38-community-seeding-global`; pricing and packaging the membership, see `27-personal-brand-monetize-global`; referral loops, see `18-referral-program-global`.

Dung khi bat dau xay thuong hieu CA NHAN cho mot con nguoi cu the — founder, coach, creator: skill nay tao file .agents/personal-brand-context.md gom dinh vi ca nhan, niche, story arc, content pillar, chan dung nguoi theo doi, brand voice, visual identity va kho anh reference. Chay MOT LAN truoc moi skill personal brand 23-28. Kich hoat khi user nhac 'thuong hieu ca nhan', 'personal brand', 'ho so ca nhan', 'founder context', 'coach context', 'creator context', 'muon xay hinh anh ca nhan', 'bat dau lam personal brand'. Khong dung cho — thuong hieu DOANH NGHIEP hoac san pham thi dung skill product-marketing-context; dinh vi cong ty tren thi truong thi dung skill 58-positioning.

Dung khi mot CA NHAN — founder, coach, creator — can chien luoc thuong hieu ca nhan 12 thang: chon niche, positioning statement ca nhan, story arc 3 chuong, 4 content pillar, thang authority 5 nac va lo trinh tang truong theo quy. Doc file context tu skill 22 truoc khi viet. Kich hoat khi user nhac 'chien luoc personal brand', 'dinh vi ca nhan', 'chon niche', 'content pillar ca nhan', 'story arc', 'founder positioning', 'toi nen noi ve chu de gi', 'xay hinh anh chuyen gia'. Khong dung cho — dinh vi cho DOANH NGHIEP hay san pham thi dung skill 58-positioning; ke hoach marketing cong ty thi dung skill 00-ke-hoach-mkt; tao file context ca nhan lan dau thi chay skill 22-personal-brand-context truoc.

Dung khi mot CA NHAN muon len hinh bang AI thay vi tu quay — pipeline avatar AI: 3 tier cong cu, 4 workflow gom avatar don, dich da ngon ngu, san xuat hang loat va hybrid nguoi that cong AI; nhan anh reference de tao prompt avatar; thay mat, style, logo; ghep voice clone; tranh bi nen tang danh dau; cong bo AI theo Nghi dinh 147/2024 va QA 100 diem. Cong cu HeyGen, Synthesia, ElevenLabs, Captions, Vbee. Kich hoat khi user nhac 'tao avatar AI', 'video HeyGen', 'talking head AI', 'lam video ma ngai lo mat', 'batch video AI', 'dich video sang tieng Anh', 'prompt avatar'. Khong dung cho — clone giong cho podcast va audio thi dung skill 25-voice-clone-podcast; viet loi thoai video thi dung skill 04-script-video; anh tinh thi dung skill 30-thiet-ke-master.

Dung khi mot CA NHAN can AM THANH bang AI — clone giong noi, lam podcast, audiobook, voiceover cho video: 3 use case gom voiceover ngan cho TikTok va Reels, podcast 30-60 phut, audiobook; quy trinh thu mau giong, chinh cam xuc va toc do, cong bo dung luat, tai su dung 1 podcast thanh 10 clip ngan. Kich hoat khi user nhac 'voice clone', 'clone giong noi', 'ElevenLabs', 'lam podcast', 'audio AI', 'voiceover AI', 'ngai thu am moi ngay', 'cat podcast ra clip ngan'. Khong dung cho — video co hinh anh nguoi hoac avatar thi dung skill 24-ai-avatar-production; viet loi thoai va hook noi thi dung skill 04-script-video; viet bai dai dang chu thi dung skill 26-thought-leadership-content.

Dung khi mot CA NHAN can viet BAI DAI de xay uy tin, khong phai copy ban hang — 3 cau truc chuan cho thi truong VN gom PAS-Insight cho founder, Story-Lesson-CTA cho coach, Hook-List-Reveal cho creator; 6 cong thuc hook long-form; ky thuat nhip cau; do dai theo nen tang LinkedIn, Facebook, newsletter; ma tran tai su dung 1:5. Kich hoat khi user nhac 'viet bai LinkedIn', 'thought leadership', 'long form post', 'newsletter ca nhan', 'viet bai chuyen sau', 'khong biet viet gi tren trang ca nhan', 'muon duoc coi la chuyen gia'. Khong dung cho — copy quang cao tra tien thi dung skill 05-copy-quang-cao; caption ngan cho fanpage doanh nghiep thi dung skill 37-caption-social; kich ban video ngan thi dung skill 04-script-video.

Dung khi mot CA NHAN da co nguoi theo doi va muon RA TIEN — 3 phien ban funnel cho founder, coach, creator; offer ladder tu mien phi den high-ticket; tam ly gia cho dich vu gan voi con nguoi; inbound vs outbound; dam phan brand deal cho creator; thue va phap ly ca nhan tai VN. Kich hoat khi user nhac 'kiem tien tu personal brand', 'offer ladder ca nhan', 'ban khoa hoc', 'coaching 1-1', 'nhan booking sponsorship', 'nhieu follower ma khong ra tien', 'founder lead gen'. Khong dung cho — dinh gia san pham cua DOANH NGHIEP thi dung skill 17-pricing-strategy; dong goi offer cho san pham cong ty thi dung skill 31-offer-design; chuoi email nuoi duong thi dung skill 14-email-marketing.

Dung khi mot CA NHAN muon xay CONG DONG quanh minh — Zalo Group, Telegram, Facebook Group, Skool, Mighty Networks, Discord: blueprint 3 lop public / member / inner, luong onboarding 7 ngay, nghi thuc tuong tac hang tuan, playbook kiem duyet, chi so kich hoat va cac loi thuong gap o VN. Kich hoat khi user nhac 'xay cong dong', 'Zalo group', 'Facebook group rieng', 'Skool community', 'membership site', 'group im lang khong ai noi', 'gom nguoi theo doi vao mot cho'. Khong dung cho — kiem tien tu cong dong thi dung skill 27-personal-brand-monetize; rai seeding duoi bai dang thi dung skill 38-seeding-plan; giu chan khach da mua cua doanh nghiep thi dung skill 69-giu-chan-khach-hang.

Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.

Use when the user needs a monthly or weekly content calendar — posting schedule per channel, funnel ratio, content pillars, repurposing matrix, and an owner per slot. Trigger on 'content calendar', 'posting schedule', 'what should we post this month', 'editorial calendar', 'social media plan', 'we post randomly with no plan'. Also use when the user only says the team keeps running out of things to post. Not for — the brief for one specific post, see `36-content-brief-global`; the caption text itself, see `37-social-caption-global`; deciding next period content from last period data, see `40-next-content-plan-global`; a paid campaign timeline, see `02-campaign-brief-global`.

Use when a specific campaign needs a brief the whole team can execute from — context, objective, audience, core message, creative direction, channels, deliverables, week-by-week timeline, approval gates, and risks. Trigger on 'campaign brief', 'creative brief', 'launch brief', 'brief the team on this campaign', 'we are running a promo next month', 'what is the plan for this campaign'. Also use when the user describes a promotion out loud and asks for something the team can actually run. Not for — the whole period plan, see `00-marketing-plan-global`; the list of design files needed, see `41-campaign-asset-list-global`; assigning work to one person, see `64-team-brief-global`; a new product launch sequence, see `59-go-to-market-global`.

Use when marketing numbers look bad and the user needs to know WHY — layered root-cause diagnosis across tracking, delivery, creative, landing page, offer, and audience quality, 5-Whys, regional benchmarks for US, EU, SEA, and LATAM, and a 48-hour action plan. Covers dropshipping ROAS and BE-ROAS. Trigger on 'why is CPA so high', 'my ads are not converting', 'ROAS dropped', 'we are burning budget', 'performance is bad this month', 'diagnose the funnel'. Also use when the user pastes a screenshot of numbers with no question attached. Not for — auditing account configuration and scoring health, see `21-ads-audit-global`; writing a report someone else reads, see `07-marketing-report-global`; turning a raw export into insight, see `13-data-analysis-global`.

Use when the user needs a spoken script for short-form video — TikTok, Reels, or YouTube Shorts — with a 3-part hook, second-by-second beats, two A/B variants, shoot notes, and a viral score. Switches between product mode and personal brand mode from the context file. Trigger on 'video script', 'TikTok script', 'Reels script', 'Shorts script', 'what should I say in the video', 'write me a hook for a video'. Also use when the user has a video idea and knows only the topic. Not for — cut and edit instructions for an editor, see `44-video-editor-brief-global`; paid ad copy, see `05-ad-copy-global`; briefing an outside creator to film it, see `06-ugc-egc-brief-global`.

Use when the user needs PAID ad copy for Meta, Google, or TikTok — six variants across TOFU, MOFU, and BOFU using AIDA, PAS, and BAB, respecting each platform character limit and ad policy, with a dropshipping mode. Trigger on 'ad copy', 'write Facebook ads', 'TikTok ad copy', 'Google RSA headlines', 'primary text for this ad', 'my ad copy is not converting'. Also use when the user has a product page and asks what to run as an ad. Not for — organic social captions, see `37-social-caption-global`; spoken video lines, see `04-script-video-global`; approving copy already written, see `62-marketing-review-global`; the page the ad points at, see `12-landing-page-brief-global`.

Use when someone outside the marketing team has to film — a customer for UGC, an employee for EGC, or a paid creator or KOC — and needs a brief: talking points, shooting guide, do and do-not list, usage rights, deliverables, and batch management. Trigger on 'UGC brief', 'creator brief', 'KOC brief', 'brief for employee videos', 'what do I tell the influencer', 'we hired a creator to film'. Also use when the user asks how to get customers to make videos for the brand. Not for — a script the team writes and shoots itself, see `04-script-video-global`; edit direction for footage already shot, see `44-video-editor-brief-global`; posting inside communities, see `38-community-seeding-global`.

Use when the user needs to WRITE a marketing report someone else will read — a one-page weekly for a CEO, a full monthly, or a quarterly strategy report with TL;DR, results versus target, insight, decisions needed, and next actions with owners. Trigger on 'marketing report', 'monthly report', 'weekly update for my boss', 'report for the client', 'quarterly summary', 'turn these numbers into a report'. Also use when the user says a stakeholder is asking how marketing is doing. Not for — diagnosing why the numbers are bad, see `03-performance-eval-global`; turning a raw export into insight, see `13-data-analysis-global`; a closed campaign retrospective, see `63-campaign-retrospective-global`.

Use when the user needs to understand competitors — direct, indirect, and substitute tiers, positioning map, SWOT, ad and content benchmark, pricing comparison, and the market gap to attack, using SimilarWeb, Ahrefs, Semrush, and the Meta Ad Library. Trigger on 'competitor research', 'competitive analysis', 'what are competitors running', 'who else sells this', 'why do people pick them over us', 'benchmark us against the market'. Also use when the user sends a competitor link and asks for an opinion. Not for — understanding the customer rather than the rival, see `09-customer-insight-global`; turning difference into a statement, see `58-positioning-global`; paid targeting, see `51-audience-research-global`.

Use when the user needs to understand customers deeply enough to write copy and pick targeting — consumer versus shopper, JTBD, layered persona, internal monologue, pain map, objection list, journey map, and a customer language bank pulled from real reviews and DMs. Trigger on 'customer insight', 'buyer persona', 'who is my customer', 'what do they actually want', 'jobs to be done', 'why do they hesitate before buying'. Also use when the user cannot explain who the product is for. Not for — intake questions when an agency signs a new client, see `20-client-intake-brief-global`; paid audience targeting setup, see `51-audience-research-global`; competitor study, see `08-competitor-research-global`.

Use when the user needs to work backward from a revenue goal to the numbers that produce it — required leads, max CPA and CPL, funnel conversion thresholds, and the budget that has to be spent, with three scenarios and currency handling for US, EU, SEA, and LATAM. Trigger on 'reverse KPI', 'how much budget do I need', 'what CPA can I afford', 'work backward from revenue', 'how many leads to hit target', 'break-even ROAS'. Also use when the user names a revenue target and asks whether it is realistic. Not for — splitting an existing budget across channels and months, see `61-budget-planning-global`; a full paid media plan, see `54-media-plan-global`; the period plan, see `00-marketing-plan-global`.

Use when the user needs to choose and stand up marketing channels and the tech behind them — channel selection scoring, platform-by-platform setup checklists, business account and verification steps, and integrations, with region priorities: US Meta plus Google plus LinkedIn, EU adding Xing, SEA adding TikTok, Shopee, Lazada and LINE, LATAM adding WhatsApp Business and Mercado Libre. Trigger on 'channel setup', 'which platforms should we be on', 'set up Google Business Profile', 'marketing tech stack', 'we are starting from zero on social', 'connect our accounts'. Not for — conversion tracking and pixels, see `53-tracking-setup-global`; ad account hierarchy, see `52-account-structure-global`; the posting plan once channels exist, see `01-content-calendar-global`.

Use when a NEW landing page, sales page, or single-product page has to be built — seven-section structure, one page one goal one CTA, copy per block, mobile-first rules, technical and speed requirements, tracking plan, A/B test plan, and a dropshipping single-product mode. Trigger on 'landing page brief', 'build a sales page', 'I need a landing page', 'brief for the dev', 'Shopify product page', 'what should go on the page'. Also use when ad traffic is ready and there is nowhere to send it. Not for — the ad copy pointing at the page, see `05-ad-copy-global`; the offer and its value stack, see `31-offer-design-global`; scoring a finished design, see `47-design-review-global`; coded email, see `49-html-email-template-global`.

Use when raw data exists — Meta, Google, TikTok, GA4, Shopify, a CRM export, or a spreadsheet — and has to become insight and decisions: descriptive, diagnostic, predictive, and prescriptive layers, cuts by channel, campaign, creative, audience, and time, cohorts, and a decision log. Trigger on 'analyze this data', 'read these numbers for me', 'what does this export say', 'pull insight from GA4', 'cohort analysis', 'here is the spreadsheet'. Also use when the user pastes a table and asks what it means. Not for — diagnosing ad root cause, see `03-performance-eval-global`; writing the report a stakeholder reads, see `07-marketing-report-global`; auditing account setup, see `21-ads-audit-global`.

Use when the user needs email or lifecycle automation — welcome series, nurture, abandoned cart, re-engagement, broadcast, and transactional flows with subject lines, segmentation, cadence, and deliverability, plus legal variants: CAN-SPAM for US, GDPR opt-in for EU, PDPA for SEA, LGPD for LATAM. Covers Klaviyo, Mailchimp, and ActiveCampaign. Trigger on 'email marketing', 'welcome sequence', 'drip campaign', 'newsletter', 'abandoned cart emails', 'nobody opens our emails'. Not for — coding HTML that renders correctly in Outlook, see `49-html-email-template-global`; cold outbound to B2B prospects, see `33-b2b-lead-gen-global`; refer-a-friend loops, see `18-referral-program-global`.

Use when the user wants to monitor what is being said about the brand, competitors, and the category — channels and keywords to track, sentiment scoring, weekly and monthly listening reports, brand health metrics, early crisis detection, and content opportunities pulled from real conversations. Trigger on 'social listening', 'brand monitoring', 'sentiment analysis', 'what are people saying about us', 'track our mentions', 'monitor competitors online'. Also use when the user spotted a bad comment thread and wants to know if it is spreading. Not for — responding to a crisis already underway, see `66-crisis-playbook-global`; competitor strategy teardown, see `08-competitor-research-global`; auditing your own posts, see `39-content-audit-global`.

Use when persuasion principles have to be applied to a specific asset — reciprocity, scarcity, authority, social proof, liking, commitment, and unity mapped onto copy, a landing page, an email, or an ad, each with a hypothesis and a test plan. Trigger on 'marketing psychology', 'Cialdini', 'persuasion principles', 'how do I add urgency', 'make this more convincing', 'behavioral triggers for this page'. Also use when the user asks why people read the whole page and still do not buy. Not for — price framing and margin math, see `17-pricing-strategy-global`; building the offer itself, see `31-offer-design-global`; running the experiment properly, see `19-ab-test-setup-global`.

Use when a price has to be set or changed — value-based pricing, anchoring, charm pricing, decoy tiers, good-better-best packaging, discount policy, and margin math, with currency psychology for US, EU, SEA, and LATAM plus dropshipping markup and BE-ROAS. Trigger on 'pricing strategy', 'how much should I charge', 'should I raise prices', 'price tiers', 'customers say it is too expensive', 'dropshipping markup'. Also use when the product is not selling and the user suspects price is the reason. Not for — bonuses, guarantee, and value stack around the price, see `31-offer-design-global`; persuasion beyond price, see `16-marketing-psychology-global`; ad budget math, see `10-reverse-kpi-global`.

Use when customers should bring other customers — one-way versus two-way incentives, reward structure and economics, trigger moments, referral messaging, tracking and attribution, fraud controls, and anti-spam compliance by region: TCPA for US, GDPR for EU, PDPA for SEA, LGPD for LATAM. Trigger on 'referral program', 'refer a friend', 'word of mouth', 'viral loop', 'how do I get customers to bring friends', 'affiliate rewards'. Also use when the user has happy customers and no system to use them. Not for — running your own community space, see `28-community-building-global`; posting inside third-party communities, see `38-community-seeding-global`; email flow mechanics, see `14-email-marketing-global`.

Use when the user wants a VALID experiment instead of a guess — hypothesis, one variable, sample size and runtime math, statistical significance, primary versus secondary metrics, multi-arm designs, and a results template, across Optimizely, VWO, and native Meta and Google tests. Trigger on 'A/B test', 'split test', 'how long should I run the test', 'is this result significant', 'test two versions', 'which creative is actually better'. Also use when a winner was declared after two days on tiny numbers. Not for — scaling the proven winner, see `55-scaling-ads-global`; analyzing data already collected, see `13-data-analysis-global`; auditing the account, see `21-ads-audit-global`.

Use when an agency or freelancer takes on a NEW client and needs everything up front — an 11-section intake covering business overview, audience, current marketing, goals, budget, timeline, brand assets, approval process, and success criteria, written for the client to fill in and return. Trigger on 'client intake', 'agency brief', 'onboard a new client', 'discovery call template', 'what should I ask a new client', 'kickoff questionnaire'. Also use when the user just signed someone and does not know where to begin. Not for — the internal context file the skills read, see `product-marketing-context-global`; the plan built from the answers, see `00-marketing-plan-global`; briefing an outside vendor, see `67-agency-vendor-brief-global`.

Use when an ad account needs a systematic CONFIGURATION audit — 84 checkpoints across account, campaign, ad set, ad, tracking, and optimization, scored into a Health Score out of 100, quick wins ranked by impact, regional benchmarks, and a dropshipping checklist, covering Meta, Google, and TikTok. Trigger on 'ads audit', 'audit my ad account', 'is my Meta setup correct', 'health score for the account', 'review my Google Ads', 'we inherited this account and it is a mess'. Not for — diagnosing why the numbers moved this week, see `03-performance-eval-global`; planning fresh budget, see `54-media-plan-global`; rebuilding the campaign hierarchy, see `52-account-structure-global`.

Use when the user wants a marketing image GENERATED or an image prompt written — personal brand portraits, logos and monograms, campaign key visuals, day-to-day social graphics, editorial art, infographics, web hero mockups, and quote graphics. Reads brand identity from project context, composes an on-brand prompt, generates via gpt-image-2 when an API key exists, otherwise outputs paste-ready prompts for DALL-E 3, MidJourney, Leonardo, or Ideogram. Trigger on 'design an image', 'make me a logo', 'MidJourney prompt', 'key visual for the campaign', 'generate a graphic for this post', 'I need a visual and have no designer'. Not for — briefing a human designer on a static, see `42-image-brief-global`; a slide sequence, see `43-carousel-brief-global`; the brand rules themselves, see `46-brand-guideline-global`; scoring a finished design, see `47-design-review-global`.

Foundation skill for the global marketing cluster. Creates `.agents/product-marketing-context-global.md` with region-specific context (currency, primary platforms, regulations, persona research framework). Pick 1 of 4 region variants: US (USD/FTC), EU (EUR/GDPR), SEA (USD or local/PDPA), LATAM (USD or local/LGPD). All other global skills (00-29) read this context file. Trigger: 'global marketing context', 'international product context', 'US marketing context', 'EU marketing setup', 'SEA marketing context', 'LATAM marketing setup', 'multi-region context'.