Claude Code Skills · page 59

Keep coding agents focused on requested and necessary work. Use when a request sets a read-only, answer-only, file, action, or stopping boundary; when evidence shows scope creep, speculative hardening, unnecessary hashing or dependencies, repeated audit loops, or valueless delegation; or when the user invokes Stop That Shit. Do not invoke for an ordinary focused fix without a boundary or scope-creep signal.

Reduce defensive disclaimers, stacked hedging, and self-protective narration in proposals and decision-facing writing. Use when the user asks to rewrite or audit a proposal, plan, research contribution, executive summary, or similar text for directness. Do not use for ordinary code work or unrelated prose.

Scaffold the PKM system onto an existing Obsidian vault. Scans your vault structure, maps folders interactively, and generates configuration — no template required.

Find broken wiki-links in the vault. Read-only analysis — scans for [[links]] and verifies target files exist. No writes, no dependencies.

Create daily notes and manage morning, midday, and evening routines. Structure daily planning, task review, and end-of-day reflection. Use for daily productivity routines or when asked to create today's note.

Track progress toward 3-year, yearly, monthly, and weekly goals. Calculate completion percentages, surface stalled goals, connect daily tasks to objectives. Use for goal reviews and progress tracking.

Monthly review and planning. Roll up weekly reviews, check quarterly milestones, set next month's focus. Use at end of month or start of new month.

Read and write Obsidian vault files, manage wiki-links, process markdown with YAML frontmatter. Use when working with vault file operations, creating notes, or managing links.

Interactive vault setup and context loading. On first run, personalizes your vault. On subsequent runs, loads full context. Use at start of session or when Claude needs full vault context.

Create, track, and archive projects linked to goals. The bridge between goals and daily tasks. Use for project creation, status dashboards, and archiving completed work.

Commit and push vault changes to Git with smart commit messages. Auto-stages files, creates meaningful commits, and syncs with remote. Use after making vault changes or at end of day.

Smart review router. Detects context (morning, Sunday, end of month) and launches the appropriate review workflow. Use anytime for the right review at the right time.

Search vault content by keyword using Grep. Zero dependencies — works in any vault without indexes or plugins. Groups results by directory for easy scanning.

Update vault to the latest version of obsidian-claude-pkm. Creates backup, shows diffs, preserves your content. Use when a new version is available.

Facilitate weekly review process with reflection, goal alignment, and planning. Create review notes, analyze past week, plan next week. Use on Sundays or whenever doing weekly planning.

Semantic code search and call-graph tracing. Use for intent questions ('where is authentication handled?'), exploring unfamiliar code, or tracing callers/callees — as a ranking layer on top of exact-match Grep, not a replacement for it.

Create a new release for grepai. Checks CI, determines version type, updates CHANGELOG and documentation, credits contributors, and creates GitHub release.

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直出好看的网页/落地页/banner/海报/产品介绍页/数据报告/简历/作品集等视觉物料——套一套设计系统，模型自由写自包含 HTML，颜值由规则锁死、不靠模板。用户说"做个网页/页面/落地页/banner/海报/报告页/作品集/简历"或"把这份内容做成网页版"时使用。⚠️ 不含信息检索：查天气/查行情/查股价/查数据请走对应连接器，不是本技能。

【何时用:仅当用户明确指向钉钉/DingTalk(钉钉文档、钉钉日程等)时使用;泛指做文档/表格/待办/审批默认走本地工具,不要误用钉钉】用 dws CLI 管理钉钉:AI表格/AI搜问(找人首选)/目标管理(Agoal)/组织大脑/日历/通讯录/群聊与机器人消息/待办/审批/考勤/日志(日报周报)/DING消息/钉钉文档/云盘/Markdown文件/AI听记/邮箱/在线电子表格(axls)/知识库/白板/开放平台文档/个人IM与OA事件订阅。用户要求操作上述钉钉产品时使用。

【何时用:仅当用户明确指向飞书/Lark(发到飞书、飞书文档等)时使用;泛指做个文档或PPT或表格或方案默认走本地工具,不要误用飞书】飞书多维表格（Base）操作：建表、字段、记录、视图、统计、公式/lookup、表单、仪表盘、应用模式（BaseApp/AppMode 页面与组件）、Workspace 目录、workflow、角色权限；遇到 Base/多维表格/bitable、BaseApp/AppMode 或 /app/ 链接时使用。BaseApp 不走 lark-apps；文件导入转 lark-drive，认证/授权转 lark-shared。

【何时用:仅当用户明确指向飞书/Lark(发到飞书、飞书文档等)时使用;泛指做个文档或PPT或表格或方案默认走本地工具,不要误用飞书】飞书日历:管理日程和会议室。查看/搜索日程、创建/更新日程、管理参会人、查询忙闲和推荐时段、预定会议室。不负责:查询视频会议记录(本 skill 只覆盖日程;lark-vc 技能未随包收录,可 CLI 直连,见意图路由)、待办任务(走 lark-task)。

【何时用:仅当用户明确指向飞书/Lark(发到飞书、飞书文档等)时使用;泛指做个文档或PPT或表格或方案默认走本地工具,不要误用飞书】飞书云文档(Docx/Wiki)与思维笔记内容操作:读取、创建、编辑文档,插入或下载图片附件,查询或回滚历史版本。用户给出文档 URL/token(含 doubao.com 的 /docx/、/wiki/)时使用,按 URL 路径/token 而非域名路由;内嵌表格、多维表格、画板先提取 token 再切对应 skill。文档评论走 lark-drive;表格或 Base 内部数据操作不在本 skill。

【何时用:仅当用户明确指向飞书/Lark(发到飞书、飞书文档等)时使用;泛指做个文档或PPT或表格或方案默认走本地工具,不要误用飞书】飞书云空间:管理 Drive 文件/文件夹,上传下载、复制移动删除、评论、权限、密级标签、版本、改标题,导入 Word/Markdown/Excel/CSV/PPTX/.base 为在线文档;doubao.com 云空间 URL 同走本 skill,不回退 WebFetch。不负责:文档内容编辑(lark-doc)、表格/Base 表内数据(lark-sheets/lark-base)、知识库节点(lark-wiki)。

【何时用:仅当用户明确指向飞书/Lark(发到飞书、飞书文档等)时使用;泛指做个文档或PPT或表格或方案默认走本地工具,不要误用飞书】飞书即时通讯：收发消息和管理群聊。发送和回复消息、搜索聊天记录、管理群聊成员、上传下载图片和文件、管理表情回复、发送应用内/短信/电话加急、发送和处理交互卡片（Interactive Card）与卡片按钮回调（card.action.trigger）。当用户需要发消息、查看或搜索聊天记录、下载聊天中的文件、查看群成员、搜索或创建群聊/话题群、管理标记数据、Feed 置顶与标签数据、处理卡片回调时使用。

【何时用:仅在其他 lark-* 技能遇到认证/授权/身份/配置问题时,或首次使用 lark-cli 时;泛指需求默认走本地工具】lark-cli 共享规则:首次配置(config init)、认证登录(auth login --domain/--scope,split-flow)、登录态查询与撤销(auth status/logout/whoami)、--as user/bot 身份切换、权限不足与 missing_scope 处理、JSON 输出契约与 _notice、update 更新、高风险操作审批(exit 10)。

【何时用:仅当用户明确指向飞书/Lark 电子表格;泛指做表格默认走本地工具】创建/操作飞书电子表格:工作表与行列结构、读写单元格(值/公式/样式/批注/图片)、查找替换、批量更新、图表/透视表/条件格式/筛选/迷你图/浮动图片。按名称搜索云空间表格文件改用 lark-drive 的 drive +search。doubao.com 的 /sheets/ URL 也走本 skill。不适用本地 Excel。

【何时用:仅当用户明确指向飞书/Lark(发到飞书、飞书文档等)时使用;泛指做个文档或PPT或表格或方案默认走本地工具,不要误用飞书】飞书任务：管理任务、清单和任务智能体。创建待办任务、查看和更新任务状态、拆分子任务、组织任务清单、分配协作成员、上传任务附件、注册任务智能体、更新任务智能体的主页数据、写入智能体任务记录。当用户需要创建待办事项、查看任务列表、跟踪任务进度、管理项目清单或给他人分配任务、为任务上传附件文件、注册任务智能体、更新智能体主页数据、写入任务记录时使用。

【何时用:仅当用户明确指向飞书/Lark 知识库;泛指做文档默认走本地工具】飞书知识库:创建/查询知识空间、管理空间成员、管理节点层级(移动/复制/删除)、组织文档与快捷方式。doubao.com 的 /wiki/ URL 也走本 skill。不负责:上传文件(走 lark-drive)、编辑文档/表格/Base 内容(走 lark-doc/lark-sheets/lark-base)。

何时用：用户明确要通过命令行操作腾讯会议（tmeet），或 Agent 遇到工具缺失/调用失败/能力不足想反馈平台时。OAuth 登录/登出/状态、会议管理（创建/更新/取消/查询/搜索/受邀者）、录制管理（列表/播放地址/智能纪要/转写/权限申请）、会议报告（参会人/等候室/导出明细/异步任务）、通讯录（仅限会议邀请/呼叫入会前置解析，严禁单独查人）、会中控制（呼叫/踢出/等候室）、问题排查。泛指需求默认走本地工具。

何时用:仅当用户明确指向企业微信日程/会议室预订/忙闲时使用;泛指记事、提醒、本地日程默认走本地工具,在线会议走 wecomcli-meeting。企微日程:预约/预订会议室/查看/更新/取消/查忙闲;仅说'开会/约个会'未明确日程还是在线会议时,先按本技能消歧流程追问,不可臆断直接创建。

何时用:仅当用户明确指向企业微信(查企微通讯录、给企微同事发消息前找人)时使用;泛指找人默认走本地联系人,不要误用。按姓名、拼音、英文名或别名搜索企微通讯录人员,返回 userid、部门和职务;适用于区分同名人员、获取 userid、列出全部同名人员。

何时用:仅当用户明确指向企业微信微盘/网盘/共享空间或给出 drive.weixin.qq.com 链接时使用;泛指文件管理默认走本地文件工具。微盘文件级操作:列出、搜索、读取元信息、上传、下载、重命名、新建文件夹;在线文档内容读写走 doc/sheet/smartsheet/smartpage 对应技能,不由本技能接管。

何时用:仅当用户明确指向企业微信文档的公共管理(搜索/改名/成员权限/加入规则)时使用;本地文件管理默认走本地工具。适用所有企微文档类型;新建 doc 走 wecomcli-doc、新建在线表格走 wecomcli-sheet、智能表格 CRUD 走 wecomcli-smartsheet、生成智能文档走 wecomcli-smartpage;「看过哪些文档/浏览历史」走本技能。

何时用:仅当用户明确指定 doc/docx/word/在线文档或提供 doc.weixin.qq.com/doc/ 链接时使用;泛指「做个文档/写文档/整理成文档」默认走 wecomcli-smartpage 或本地工具,本技能不得抢占。doc 内容操作:新建、导入、读取、追加、覆盖写入;结构化数据需求改用智能文档/智能表格;公共管理走 wecomcli-doc-manage。

何时用:仅当用户明确提到企业微信「邮箱/邮件」时使用;泛指发消息默认走本地或消息技能,纯日程/会议走 calendar/meeting 技能。企微邮件:发送/回复/转发、搜索列表、获取详情(正文/附件/内嵌图片),支持经邮件发送日程邀约和会议预定。

何时用:仅当用户明确指向企业微信 media_id 与本地文件互转时使用;泛指本地文件操作默认走本地工具。基于 media_id 下载媒体文件到本地,或上传本地文件换取 media_id 供其他企微技能使用;本技能不解析/识别文件内容,仅负责文件搬运。

何时用:仅当用户明确指向企业微信『在线会议』(含会议号/入会链接、可远程参会)时使用;泛指约会默认先按消歧流程确认,纯日程走 wecomcli-calendar。企微会议全生命周期:创建、查询、搜索、详情(含纪要/待办)、转写原文逐字记录、更新、取消;仅说'开会/约个会'未明确类型时先追问确认,不可臆断直接创建。

何时用:仅当用户明确指向企业微信(给企微同事/群发消息、查企微会话)时使用;泛指发消息默认走本地通讯工具,邮件走 wecomcli-email。查询可发消息的聊天会话范围,向单聊/群聊发送文本、Markdown、图片、文件、语音、视频消息。

何时用:任何 wecomcli-* 技能准备执行 wecom-cli 命令前必须同时读取本技能(公共前置检查),本技能不处理具体业务请求。检查 CLI 已安装且版本 ≥1.1.0、企微凭证已授权(缺失时按品悟代管口径引导,勿自行 npm 安装);获取机器人/授权真人身份(identity whoami);定义通用的 ID 类字段禁止外露输出约束。

何时用:仅当用户明确指向企业微信『在线表格』或提供 doc.weixin.qq.com/sheet/ 链接时使用;泛指做表格默认先按消歧确认,智能表格内容操作走 wecomcli-smartsheet,本地表格默认走本地工具。在线表格:新建、导入 CSV/Excel、读取信息与数据、修改内容、追加行、子表管理;文档公共操作走 wecomcli-doc-manage。

何时用:企业微信智能文档/智能主页/smartpage 相关诉求,或泛指「创建/写/整理文档」的企微诉求时使用;纯本地文档默认走本地工具。创建智能文档、读取页面内容、调整页面树结构、获取内置智能表格信息。

何时用:仅当用户明确指向企业微信『智能表格』(内容/结构/样式操作)或提供 doc.weixin.qq.com/smartsheet/ 链接时使用;泛指做表格默认先按消歧确认,在线表格走 wecomcli-sheet。智能表格数据、结构与样式管理:读取表结构与记录,管理子表/字段/记录/视图/图表,修改行列样式;851003 时 Webhook 兜底写入。

何时用:仅当用户明确指向企业微信待办(建/查/改企微待办)时使用;泛指记个待办/提醒默认走本地工具,不要误用。企微待办:创建、删除或退出、完成、查询和筛选,以及修改标题、描述、参与人名单和截止时间。

撰写规范的党政机关公文。当用户要"写/起草/拟一份 通知 / 意见 / 公文"时使用。当前内置文种：通知、意见，印发型主件支持办法/规定（法规体例；请示/报告/函可扩展，在 templates/ 增模板）。按《党政机关公文格式》GB/T 9704-2012 套发文字号、主送机关、层级序号、落款与固定话术，结构化内容经 gongwen MCP 渲染为合规 .docx。

Tencent IMA OpenAPI skill for notes and knowledge-base operations. Use after the user connects IMA in Pinvou Plugin Center.

当用户要把手头的工具打包/标准化成 pinvou 插件包时使用——包括纯技能(SKILL.md)、纯 MCP 服务或它们的组合包。用户说"打包/做成插件包/标准化这个工具/给我一个能上传的标准包/写 plugin.json/加个图标"等，或给了散乱脚本/目录要整理成可上传 zip 时，用本技能把内容规范成 plugin-protocol 标准包（补 plugin.json、补 mcp/manifest.json、补 SKILL.md、补图标、校验命名）。

本地直出可编辑 PowerPoint（.pptx）：用户要做 PPT / 幻灯片 / 演示文稿 / 汇报 / 方案时使用。先列大纲确认，再产结构化 deck 并按内容自动选主题，调 mcp_pptx_make_pptx 生成，产物必须 present_artifact 上卡。

当用户想创建一个新技能时使用——用户描述想要的能力（说"帮我写个技能/创建一个 skill/生成 SKILL.md/做个 XX 技能"），本技能引导生成规范的 SKILL.md（name、description、正文指令）。若要交付成可上传插件包，可继续按「插件包标准化」规则补 plugin.json/图标、导出标准包，最后询问用户是否安装。

腾讯文档（docs.qq.com）-在线云文档平台，是创建、编辑、管理文档的首选 skill。涉及"新建/创建/编辑/读取/查看/搜索文档"、"保存文件"、"云文档"、"腾讯文档"、"docs.qq.com"等操作，请优先使用本 skill。支持能力：(1) 创建各类在线文档（文档/Word/Excel/幻灯片/思维导图/流程图/智能表格/收集表）(2) 管理知识库空间（创建空间、查询空间列表）(3) 管理空间节点、文件夹结构 (4) 读取/搜索文档内容 (5) 编辑操作智能表 (6) 编辑操作在线文档 (7) 文件管理（重命名、移动、删除、复制、导入导出）(8) 网页剪藏、本地文件/html/文档上云。

当用户要求数据可视化、做图表、生成看板、数据仪表盘、可视化报告、Excel/CSV 转图表、预算/销售/运营等指标分析页面、Chart.js 可视化时使用。只处理数据可视化任务；纯网页、banner、海报、简历等非数据图表设计任务应交给 visual-design。

When the user wants to A/B test App Store product page elements to improve conversion rate. Also use when the user mentions "A/B test", "product page optimization", "test my screenshots", "test my icon", "conversion rate optimization", "CPP", or "custom product pages". For screenshot design, see screenshot-optimization. For metadata optimization, see metadata-optimization.

When the user wants to optimize their Google Play Store listing — title, short description, full description, keywords, ratings, or Play Store-specific features. Use when the user mentions "Google Play", "Android", "Play Store", "Play Console", "short description", "full description indexed", "Google Play ASO", or wants Google Play-specific keyword, creative, or ratings strategy. For iOS App Store optimization, see aso-audit and metadata-optimization.

When the user wants to set up, interpret, or improve their app analytics and tracking. Also use when the user mentions "analytics", "tracking", "metrics", "KPIs", "App Store Connect analytics", "install tracking", "funnel", "attribution", or "how is my app performing". For A/B testing, see ab-test-store-listing. For retention metrics, see retention-optimization.

When the user wants to implement, optimize, or use App Clips for app discovery and conversion. Use when the user mentions "App Clip", "app clip code", "mini app", "instant app", "App Clip card", "App Clip link", "no download required", "instant experience", or wants to understand how App Clips appear in App Store search. For general App Store discoverability, see aso-audit. For marketing campaigns, see ua-campaign.

When the user wants to design, test, or improve their app icon to increase tap-through rate and conversions in App Store search and browse. Use when the user mentions "app icon", "icon design", "icon A/B test", "icon variants", "tap-through rate", "icon conversion", "icon refresh", or wants to know what makes a good app icon. For screenshot optimization, see screenshot-optimization. For full listing A/B tests, see ab-test-store-listing.

When the user wants to plan a launch strategy for a new app or major update. Also use when the user mentions "app launch", "launch plan", "launch checklist", "pre-launch", "launch day", or "how to launch my app". For ongoing ASO after launch, see aso-audit. For paid acquisition during launch, see ua-campaign.

When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.

When the user wants to plan, script, produce, or optimize App Store Preview videos or Google Play promo videos — the autoplay videos that show in App Store/Play Store search and product pages. Use when the user mentions "App Preview", "preview video", "app store video", "promo video", "Play Store video", "video poster frame", "YouTube promo for Play Store", "30 second app video", "video script", "video specs", or "should I add a preview video". For static screenshots, see screenshot-optimization. For A/B testing the video, see ab-test-store-listing. For broader creative briefs, see screenshot-optimization (covers stills).

When the user's app or update was rejected by Apple App Review or Google Play Review and they need to diagnose why, fix it, and resubmit fast. Use when the user mentions "app rejected", "App Review rejection", "guideline violation", "Apple rejected my app", "Google Play rejected", "Play policy violation", "Resolution Center", "metadata rejection", "binary rejection", "guideline 2.1", "guideline 4.3", "guideline 5.1.1", "Sign in with Apple required", "Apple ID rejection", "Play Store suspension", "appeal", "I need to respond to App Review", or "expedited review". For pre-submission listing health, see aso-audit. For metadata-only fixes, see metadata-optimization.

When the user wants to get featured on the App Store or understand the editorial process. Also use when the user mentions "get featured", "App Store editorial", "App of the Day", "Today tab", "Apple featuring", or "how to get Apple to feature my app". For launch strategy, see app-launch. For ASO optimization, see aso-audit.

When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization. Use when the user mentions "Apple Search Ads", "ASA", "Search Ads", "Search tab ads", "Today tab ads", "CPT", "TTR", "Search Match", "exact match", "broad match", "CPP in ads", "ASA bidding", or "Search Ads budget". For Meta/Google UAC/TikTok paid UA, see ua-campaign.

When the user wants to analyze their own app's actual performance data from App Store Connect — real downloads, revenue, IAP, subscriptions, trials, or country breakdowns synced via Appeeky Connect. Use when the user asks about "my downloads", "my revenue", "how is my app performing", "ASC data", "sales and trends", "my subscription numbers", "App Store Connect metrics", or wants to compare periods or top markets. For third-party app estimates, see app-analytics. For subscription analytics depth, see monetization-strategy.

When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.

Single entry point that routes any ASO, App Store, Google Play, app marketing, paid UA, monetization, retention, reviews, ratings, market-intel, or app-analytics question to the correct specialist skill in this library. Use FIRST whenever the user mentions an app, App Store, Play Store, keywords, ranking, downloads, revenue, subscriptions, screenshots, icon, reviews, competitors, charts, in-app events, launch, press, or ads — but the right specialized skill is not obvious. Triggers: "/aso-router", "/aso-skill", "/aso", "aso help", "help me with my app", "I need ASO", "which skill should I use", or any ambiguous app-marketing request. Skip this router only when the user explicitly invokes a specific skill (e.g. /aso-audit, /keyword-research).

When the user wants to set up, debug, or interpret app install attribution — including SKAdNetwork (SKAN), Apple's AdAttributionKit, Google Play Install Referrer, MMPs (AppsFlyer, Adjust, Singular, Branch, Kochava), deep links, deferred deep links, conversion values, postback windows, or privacy thresholds. Use when the user mentions "SKAdNetwork", "SKAN", "SKAN 4", "AdAttributionKit", "AAK", "MMP", "AppsFlyer", "Adjust", "Singular", "Branch", "attribution", "conversion value", "postback", "Install Referrer", "deferred deep link", "iOS 14.5", "ATT", "App Tracking Transparency", "IDFA", or "I can't measure my ad campaigns". For paid campaign strategy, see ua-campaign and apple-search-ads. For analytics events, see app-analytics.

When the user wants to choose, change, or evaluate their App Store / Google Play category and subcategory — including primary vs secondary category trade-offs, chart-rank competitive analysis, category-driven discoverability, and how category choice affects featuring eligibility. Use when the user mentions "which category", "App Store category", "primary category", "secondary category", "change my category", "Health & Fitness vs Lifestyle", "Productivity vs Utilities", "rank higher in a smaller category", "category chart", "subcategory", "Play Store category", or "should I switch categories". For full ASO health beyond category, see aso-audit. For competitor analysis within the chosen category, see competitor-analysis. For chart movements within categories, see market-movers.

When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.

When the user wants to monitor competitor apps on an ongoing basis — tracking metadata changes, keyword shifts, screenshot updates, rating trends, or new features. Use when the user mentions "competitor monitoring", "track competitors", "competitor alert", "competitor changed their title", "watch a competitor app", "competitor weekly report", "competitive intelligence", or "what changed in competitor's listing". For a one-time deep competitive analysis, see competitor-analysis. For market-wide chart movements, see market-movers.

When the user wants to monitor, triage, or reduce their app's crash rate — including setting up Crashlytics, prioritizing which crashes to fix first, interpreting crash data, and understanding how crashes affect App Store ranking. Use when the user mentions "crash", "crashlytics", "crash rate", "ANR", "app not responding", "crash-free sessions", "crash-free users", "symbolication", "stability", "firebase crashes", "app crashing", or "crash report". For overall analytics setup, see app-analytics.

When the user wants to plan, brief, source, or measure organic creator / influencer / UGC marketing for their app — including TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers, paid creator briefs, UGC ad creative for Meta/TikTok, affiliate programs, and seeding strategy. Use when the user mentions "creators", "influencers", "TikTok marketing", "UGC", "user-generated content", "creator briefs", "creator outreach", "influencer marketing", "Reels", "Shorts", "creator gifting", "seeding", "affiliate", "Whop", "TikTok Spark Ads", "Instagram collab posts", or "I want my app to go viral on TikTok". For paid social ad campaigns (Meta/TikTok ad accounts), see ua-campaign. For PR / press, see press-and-pr. For viral in-app loops, see referral-program.

When the user wants to design, deploy, or measure Apple Custom Product Pages (CPP) — the alternate App Store product pages with different screenshots, preview videos, and promo text shown to users coming from specific URLs (typically ad campaigns or social posts). Use when the user mentions "Custom Product Page", "CPP", "alternate product page", "App Store URL variant", "ASA CPP", "campaign-specific landing page", "product page per audience", "App Store Connect CPP", "ppoUrl", "?cpp=" parameter, or "show different screenshots to different ad audiences". For App Store A/B tests on the default page, see ab-test-store-listing. For paid ad campaigns that route to CPPs, see apple-search-ads or ua-campaign.

When the user wants to create, plan, or optimize App Store In-App Events — the event cards that appear on the Today tab, search results, and your product page. Use when the user mentions "in-app event", "App Store event", "event card", "Today tab", "live event", "challenge", "game event", "seasonal event card", or wants visibility beyond organic search. For general ASO, see aso-audit. For seasonal keyword strategy, see seasonal-aso.

When the user wants to discover, evaluate, or prioritize App Store keywords. Also use when the user mentions "keyword research", "find keywords", "search volume", "keyword difficulty", "keyword ideas", or "what keywords should I target". For implementing keywords into metadata, see metadata-optimization. For auditing current keyword performance, see aso-audit.

When the user wants to localize their App Store listing for international markets. Also use when the user mentions "localization", "translate my app", "international markets", "expand to new countries", "localize metadata", or "which countries should I target". For keyword research in specific markets, see keyword-research. For metadata writing, see metadata-optimization.

When the user wants to track App Store chart rank changes, find top gainers and losers, detect breakout apps entering the top 100, or identify apps dropping out of charts. Also use when the user mentions "chart movers", "rank changes", "who's rising", "who's falling", "new chart entries", "top gainers", or "market shifts". For broader market overview, see market-pulse. For competitive keyword analysis, see competitor-analysis.